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Marketing campaign plan

How to write a marketing campaign plan

Have you been asked to write a marketing campaign plan? Are you not sure where to start?

Simply download this template and replace the example content with information about the product or service you're seeking to promote. It's written by marketing experts, so you know you'll be starting out on the right foot.

The plan is versatile, working in both PowerPoint and Google Slides.

The template covers the six key components of any campaign plan;

  1. Campaign objectives
  2. Target audience segmentation
  3. Customer needs analysis
  4. Message hierarchy
  5. Channel strategy
  6. Campaign timeline

It includes information on how to derive a marketing strategy from your corporate strategy, how to use data to segment your target audience, and which channels promote awareness, consideration, acquisition and loyalty.

If you have any questions about the template, or suggestions on how it can be improved, email us:

Happy campaign planning!

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