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Creative Market Co-Founder Reveals 5 Tips for Shop Success

Kelley Johnson March 31, 2021 · 3 min read

Sometimes we get into a rut using our talents for the same thing day in and day out. But trying something new can be scary, especially when you’re not sure where to start.
Does this thought process sound familiar? It’s something designer Dustin Lee struggled with as well. Then, three years ago, Dustin took a chance, opened a Creative Market shop, and now he makes a full-time living selling his design assets and teaching others how to do the same via Passive Income for Designers.
Dustin recently had Creative Market co-founder, Aaron Epstein, as a guest on his podcast. As Dustin chatted with Aaron, Aaron shared insightful information about Creative market, including advice for finding success as a Creative Market shop owner.
Want to listen to the entire podcast episode? Head over here to check it out.
Here are the top five tips Aaron gave for finding success as a Creative Market shop owner.

1. Create a High Quality Product

Not sure where to start when it comes to creating a product? Aaron explained, “Anything that’s useful for you, that you’ve created, will likely be useful for other people.”
And don’t worry about whether you should follow trends or set your own. Instead, Aaron recommends that you, “Do whatever you’re good at or want to learn.” In the end, he has seen both the niche (your own style) and trend paths do well for people, so what it really comes down to is doing what you’re passionate about.

2. Create Aspirational Screenshots

The number two thing that makes someone on Creative Market successful? Screenshots. Yes, they’re that important.
“The best screenshots are aspirational…. They show people the possibilities. So, [the screenshots tell people] if you use this product, you can make work that looks like this.”
“When you show people what’s possible, it expands their mind and imagination, and they want to get ‘that look.'”

3. Price Your Products Reasonably

Should you price your products low to entice buyers, or price your products high to indicate that they’re high quality and worth a purchase?
According to Aaron, “It’s really about how do you justify the higher price. People will always make those comparisons with competitors, but people don’t always make purchasing decisions based on price.”

4. Release a New Product Weekly

Creative Market doesn’t generally include more than one product from a shop owner in the weekly newsletter.
Keeping in mind that that newsletter is a great promotional opportunity, Aaron recommends releasing products weekly rather than in bulk, “If you’re thinking, ‘I’m going to release twenty products in one week,’ or, ‘I’m going to spread them out over twenty weeks,’ I would recommend doing the twenty weeks thing.”

5. Start Now

This last tip centers around Aaron’s favorite quote, “The best time to plant a tree is 20 years ago, and the second best time is now.”
When it comes to selling on Creative Market Aaron’s advice is, “If you start today, you’re going to be really glad in the future that you did… If anything, you’ll wish that you started even sooner, so start today.”

Are You Ready to Open a Shop?

Is today the day you’ll plant a new tree? Are you ready to open a Creative Market shop? Head over here to get the process started.

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About the Author
Kelley Johnson

I’m an ex-schoolmarm who is excited about all things creative. Photography makes me smile and when I find a new-to-me dress that fits just right, it makes my day.

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  • Solid tips, sir! 6 years ago
  • Great tips! 6 years ago
  • Such amazing tips, Aaron! Thank you for putting them together so succinctly, Kelly! You guys are awesome! 6 years ago
  • Just listened to that podcast yesterday! Great stuff 6 years ago
  • Thank YOU @Dustin Lee for inviting @Aaron Epstein on to your podcast for the chat. Amazing things come from awesome CM community members and team members getting together 🙌 And glad you enjoyed it [@Vintage Type Co.](user:316477), @MarkieAnn Packer, and @Jeremy Vessey. I thought Aaron's tips on product shots and when to release products was especially interesting 🤔 6 years ago
  • Wow! Amazing article :) Thanks @Kelley Johnson & @Dustin Lee for sharing such incredible tips with us. 6 years ago
  • The bad would be that in those twenty weeks, your product doesn't do it in the newsletter... A huge waste of time ;( 6 years ago
  • Those are some really solid tips I must say but the thing about the fourth one when you work in a "one person team" is a really hard thing to do! >_<! But it's not impossible of course : ) 6 years ago
  • “The best time to plant a tree is 20 years ago, and the second best time is now.” Thanks for the inspiration. We all feel our careers grow and shift-and it can be scary at times for those of us who sit in the ranks of self-employed entrepreneurs. Love to read stories of people who had success when they took a leap of faith. 6 years ago
  • @Jurek Mazurek totally! I hear you. I think the real take away there was to release no more than one product a week. So for example, don't make 20 products and release them all the same week, instead, release them once a week for the next 20 weeks. (because you'll likely not be featured in a newsletter more than once in a given week). It's definitely beneficial or release products on a regular basis, but if you can't release one every week, that's understandable :) 6 years ago
  • @Jodi Van der Kruik Thanks so much for the comment Jodi! I'm so glad to hear that you found this post helpful and inspirational. If you love stories of people who have had success when they took a leap of faith, I would highly suggest you read this latest post about @Nickylaatz --> 6 years ago
  • So inspiring, the last one is the best!! 6 years ago
  • Awesome tips thanks. 6 years ago
  • Thanks for the tip :) 5 years ago
  • Thanks 5 years ago
  • Anonymous
    Inspiring! 5 years ago
  • Great tips , thank you ! 5 years ago
  • Never realized the significance of spreading out items. Thanks for the tips! 5 years ago
  • Tip #5 is so true, so true... Great post! Thank you for advices :) 5 years ago
  • Really essential and helpfull tips for anyone who starts selling. 5 years ago
  • Very inspiring! thank you for the tips) 5 years ago
  • Helpful article! Thank you for the tips! 5 years ago
  • Great advice! Thank you! 5 years ago
  • Hi :) Your tips really work! 5 years ago
  • really helpfull 4 years ago
  • Thanks for the tips! I started my shop four days ago and I am very happy that I belong to the community now. Great support! 4 years ago
  • Excellent tips! Love the 'Best time to plant a tree...' quote 4 years ago
  • Excellent tips, thanks a lot for share! 4 years ago
  • Everything ingenious is simple. Why do we often don`t remebmber so obvious things )) 4 years ago
  • Very inspiring and useful article! I just started my shop a few weeks ago, so I`m really glad to read tipps like this here. It`s stunning how many great artists are on creative market and can also sometimes be a bit initmitating but your words to just do what you love and you`ll find your style and might set trends, is very encouraging! Thanks for that! 4 years ago
  • Create a High Quality Product - It's a main. 3 years ago