Categories / Trend Reports

Bad or Rad: Instagram's New Logo

Kevin Whipps September 2, 2021 · 2 min read

Let’s take a moment to let this all sink in but … Instagram has changed their logo. Here’s the video announcing the change:

And another post explaining it to the community:

They also changed the logos for all of their products to match (Layout, Boomerang and Hyperlapse), and here they are:

This is all very fresh news, as Instagram just announced the change earlier today on their blog. So we don’t know who designed the logo, how it came to be, why it was changed or any of that good info. All we know is that this new logo — which also applies to the app icon you’ll see on your mobile phone — steers away from the skeumorphic approach that we had before, and keeps things super simple. Also, the colors that were previously in the upper left-hand corner of the app icon are now integrated into the rainbow seen in the background of the new one.
What does the community at large think about the change? Well …

So what do you think? Are you good with Instagram’s big change or would you like to see something different? Let us know in the comments!

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About the Author
Kevin Whipps

Hi! My name is Kevin Whipps, and I'm a writer and editor based in Phoenix, Arizona. When I'm not working taking pictures of old cars and trucks, I'm either writing articles for Creative Market or hawking stickers at Whipps Sticker Co.

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