Bad or Rad: Lord and Taylor
Let’s take a moment to discuss one of my favorite topics: fashion. I like to think that my sense of style is a mixture of bus mechanic clothing combined with the type of outfits a 5-year-old would pick out. In other words, I have no idea what I’m doing when it comes to clothes. Fashion expertise aside, let’s talk about something I do know: design. Classic fashion brand Lord and Taylor has gone for a rebranding. Their original logo is pretty iconic; a stylish script that looks handmade, and even though it lacks some clarity, it’s become so understood that people know the name even if they can’t read it. Here’s the original logo, followed by the new one:
Well, it’s the same, but different. Yes, they’re both based on script, and the new one is more legible than the original. But as for the results, let’s go to twitter to see what the world at large is thinking.
— Ashley Santoro (@ashleydsantoro) December 15, 2015
The new Lord and Taylor logo and the new Star Trek movie both seem to have been created by people entirely unfamiliar with brand equity.
— Dunwich Type (@Dunwich_Type) December 14, 2015
new logo @lordandtaylor? Love!
— Carolyn K. Fogg (@CarolynKFogg) November 15, 2015
We’re raging about the new Lord and Taylor logo.
— Sam Cochrane (@_samcochrane) December 14, 2015
— Jason Allen (@MrJasonAllen) December 14, 2015
— Joshua Topolsky (@joshuatopolsky) December 14, 2015
— victoria black (@victoriablck) October 23, 2015
— daniel sieradski (@selfagency) December 14, 2015
— Theodore Bouloukos (@iTheodore) December 13, 2015
What do you think? Was the Lord and Taylor rebrand a good call, or was it a mistake? `
via Brand New