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Bad or Rad: Pearson's New Logo

Kevin Whipps March 31, 2021 · 2 min read

Pearson, “The world’s leading learning company,” has a history that dates back to 1724, so it’s no surprise they were looking for a brand refresh. They recently spruced up their logo. Here’s the old one:

And here’s the new one:

The logo was designed by Freemavens our of London, with identity work done by Together Design.

The most obvious thing to note here is the integration of the Interrobang, a bit of punctuation that only a few grammar geeks may know. It basically combines the exclamation point and question mark to function as “?!” at the end of a sentence, but in one glyph. The video above gives some background on why its inclusion aligns with their brand and mission.
Anyways, here’s what the world at large (or folks on Twitter, anyway) think:

What about you? Do you dig the new Pearson logo or should they toss it?
via Under Consideration

Kevin Whipps is a writer and editor based in Phoenix, Arizona. When he’s not working on one of the many writing projects in his queue, he’s designing stickers with his wife at Whipps Sticker Co.

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About the Author
Kevin Whipps

Hi! My name is Kevin Whipps, and I'm a writer and editor based in Phoenix, Arizona. When I'm not working taking pictures of old cars and trucks, I'm either writing articles for Creative Market or hawking stickers at Whipps Sticker Co.

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