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Featured Shop: Artica

Kelley Johnson March 31, 2021 · 4 min read
Hi there Creative Market community. My name is Jesus Sanz and I work as an independent graphic designer and professional illustrator. I’m also the founder and owner of the Creative Market shop Artica (est. November 2012).

Getting Started

My design story started in Madrid where I studied art. After that, I worked for a big publisher house for several years, and then formed a design studio with two of my colleagues. Jump forward to the present, and I’m now an independent freelancer. Jesussanz I’ve been working out of my home office for quite a few years now. Working as a freelancer can be challenging at times. It’s not always easy to find balance between my personal and professional life. Still, there are so many pros that go along with the cons. For example, I’m incredibly grateful to be able to work independently as a professional, and I have the added bonus of being much closer to my wife and two daughters.

Branching Out

The economic recession, though global, has been particularly severe in Spain. This has pushed me to branch out and search for new ways to continue my freelancing work. It was during this search, about two years ago, that online marketplaces caught my attention. In the beginning, these agencies seemed to focus primarily on photography, but I felt I could contribute something with my skills as an illustrator.
I decided to join the online marketplace world, focusing on creating vector illustrations. All of my illustrations have high technical quality as well as a distinctive and creative touch. In addition, I’m always working hard to ensure that my work will be useful to other designers. The fact that I’m a designer myself has helped me more easily understand other designers’ needs. In an effort to even further increase the usefulness of my creations, I always consider motion when working on my illustrations. I like to figure out how the characters would interact with each other and their environment. Many of the commissions I receive are intended for animation, so this ends up being incredibly useful. I have a little experience with animation, and I hope to improve my skills in this field in the future and start offering affordable animations.

Finding Creative Market

Online marketplaces, have continued to grow and mature. They’re not the same type of platform they were when I stumbled upon them two years ago. Creative Market arose during that time, and I have to say, I love the creativity and diversity on this site! I’ve been a part of the Creative Market community from the very beginning (2012). The site was so alluring, I joined up the very first time I saw it. I requested a shop invite right away, and, before I knew it, my shop was open!
I honestly think Creative Market is doing a fantastic job, and I believe this is the general feeling that most of us shop owners have. I truly value creativity, and this site is overflowing with it. Whether you’re finding an inspirational product, or meeting and discussing interesting things with new colleagues from your field, this site will spark creativity! I have no doubt, this community will keep growing, both in shop owners and clients, while also strengthening the bonds between these two groups.

A Piece of Advice

If you’re looking to start a Creative Market shop, my first piece of advice is to get ready to be patient. Creative Market is a great platform to get your work in front of clients, but if you’re expecting immediate results, you may have a hard time. Selling your goods online takes time, but don’t get frustrated. You have to enjoy the trip and learn step by step. Apart from this, know that sticking with it and continually updating your shop will be worth it! Being a Creative Market shop owner is incredibly satisfying. You get to work on things you feel passionate about, create at our own pace, choose your own direction, and earn money, all from the comfort of your own home.

Thank You!

To close, I’d like to say thank you to all who have enjoyed my work or have downloaded any of my files for their projects. Despite the physical distance between me and my clients and colleagues, this is still a business, and I appreciate all of you! I work hard to continually give my best to my clients, and I know other shop owners are doing the same. I’d like to think this helps make the world a little bit better.
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About the Author
Kelley Johnson

I’m an ex-schoolmarm who is excited about all things creative. Photography makes me smile and when I find a new-to-me dress that fits just right, it makes my day.

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  • I really love the color palettes in all your illustrations. Stellar work! 7 years ago
  • Thanks so much for sharing your story with us Jesus! It's so great to hear about members of our community who have been shop owners years, and are still just as passionate about their work and their shops as they were on day one. :) 7 years ago
  • beautiful color selections. 7 years ago
  • Great post and great work dude ! Stay creative ! 7 years ago
  • Congrats on the feature! Your work has a fantastic style to it, so it's great to have you here on Creative Market. =) 7 years ago
  • Thanks Kelley for your great support and your fantastic work at CreativeMarket; I really feel very well accompanied on this project. Very pleased to share my experience with CreativeMarket community. 7 years ago
  • Keep up the great work, [@Jesús Sanz](user:74332) — love your illustration style. 7 years ago
  • Thank you very much, Gerren, for appreciating my work. I have seen that you have great products in your shop, congrats. Right now I'm (moderately) happy with the quality of my illustration work, but I am in a process of reflection to try to get build products that can arouse the interest of a greater number of buyers. Any ideas or suggestions? Thank you very much. 7 years ago
  • Hi Matt, thank you very much. I recently discovered your work at CreativeMarket and I consider it really great, congratulations. I have also seen your collaboration in CreativeMarket forums, and I'm finding there very interesting information. I have not participated more there because my English is not very good, but is improving. Soon I'll be more active. Regards. 7 years ago
  • [@Jesús Sanz](user:74332) Thanks for the kind words. If you want to stay in the same illustration styles, then looking into creating Pattern products, Brush products and other other similar types of applications for illustration work. Hope this helps! 7 years ago
  • Thank you very much Gerren. I want to develop some of these products you have indicated, as pattern and series, in CreativeMarket. There are many possibilities and I can feel them here, in CM, more than in any other place. Also I have to work harder in the presentations, many colleagues do it very well here. 7 years ago
  • Love your work, Jesús! And very useful post, like always! 7 years ago
  • Hi Beatriz! What a surprise to find your comment here. It is a pleasure to share experiences, and continue always learning. Un saludo cordial. 7 years ago
  • Hello, Jesús. I'm continue declaring myself an unconditional fan of your work. Great to know about your awesome new blog. We'll keep in touch! Best wishes and a big hug. Cayetano 7 years ago
  • Hi Cayetano. I am very pleased to receive your comment; thank you very much for yours kind words. It is very unusual to find here someone who I really meet and is a friend in the real life. I expect to see you soon. 7 years ago
  • Absolutely amazing work! I'm big fan of your work :) [@Jesús Sanz](user:74332) 7 years ago