Instagram is one of the many channels we can use to share brand stories online. This visually-driven platform has become one of the fastest growing social networks, becoming a great opportunity for companies in virtually every industry.
That’s why it’s crucial for designers to create a cohesive brand aesthetic to put in front of existing and potential customers. This visual cohesion can be achieved in many different ways, including the construction of color, type, and imagery patterns. And, while we’ve discussed tips on how to build a cohesive Instagram grid before, this time around we wanted to share a practical template to help you make it happen.
Download this kit to quickly export Instagram shots that match your brand’s visual style. PSD and AI files are included, as well as a moodboard to display your brand’s assets.
Download it nowAfter downloading the kit above, you will access:
- An Illustrator (.ai) template to plan a 3 by 3 grid. This template makes it a breeze to export individual squares with Illustrator’s “Export for Screens” feature. Each artboard is sized 1080px X 1080px. To save each artboard as an image, save your file first. Then click on File > Export > Export for Screens. You will be able to view each image, select a file format, and choose the desired location to save.
- A Photoshop (.psd) template to plan a 3 by 3 grid. This file uses Photoshop’s “Generate Image Assets” feature. Each artboard is sized 1080px X 1080px. To save each artboard as an image, click on File > Generate > Image Assets.
- Both files include a moodboarding area where you can store your brand’s logo, color palette, textures, patterns, typography scheme, and imagery to have them handy whenever you’re designing the grid.
5 Reasons to Design Your Instagram Grid with Intention
Your Instagram grid is more than just a collection of images and videos. It’s a visual representation of your brand, your story, and your entrepreneurial journey. It’s not just about aesthetics; it’s also about strategy. Here are five reasons why a cohesive Instagram grid is beneficial for entrepreneurs:
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Brand Consistency: A cohesive Instagram grid helps maintain brand consistency. By using a consistent color scheme, style, or theme across your posts, you create a recognizable visual identity. This consistency helps followers immediately identify your posts in their feed, contributing to brand recall and awareness.
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Professionalism: A well-planned and cohesive Instagram grid exhibits professionalism and attention to detail, characteristics that potential customers, investors, and partners value. It communicates that you care about your brand and are willing to invest time and effort into presenting it in the best possible light.
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Increased Engagement: A visually pleasing Instagram grid can increase user engagement. Aesthetics matter on a platform like Instagram, and a cohesive, attractive grid can encourage likes, comments, and shares, thereby increasing your reach and visibility.
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Storytelling: A cohesive grid can help you tell a story. Each individual post is a piece of a larger puzzle that collectively communicates your brand’s story, values, and vision. This storytelling aspect can help foster a deeper connection with your audience, turning followers into customers, and customers into brand advocates.
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Simplifies Planning: By sticking to a specific theme or style for your Instagram grid, you simplify the content creation process. You’ll have a blueprint to guide your content creation, helping you decide what to post and when to post it. This can save you valuable time and energy, allowing you to focus on other important aspects of your business.
Remember, your Instagram grid is the first thing potential followers see when they visit your profile. It’s your opportunity to make a strong first impression, showcase your brand, and attract your target audience. A cohesive Instagram grid can be a powerful tool in your entrepreneurial journey, so start planning yours today!
We hope this resource makes your workflow easier so you can focus on the creative process. Instagram makes great visual storytelling possible, and it’s up to us to design galleries that truly reflect a brand’s aesthetic style. If you need help with basic layouts for these individual Instagram shots, make sure to check out the Instagram templates category. There are lots of unique .psd and .ai shots ready to be dragged into the grid template and tweaked to fit your brand. Here are some modern, eye-catching options:
Download these worksheets and start practicing with simple instructions and tracing exercises.
Download now!
Welcome! I'm Ciera, I help passionate creatives, small businesses and bloggers attract their ideal customer through strategic branding and cohesive visuals like the marketing templates you see here!
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