{"id":16808,"date":"2014-08-27T06:00:44","date_gmt":"2014-08-27T13:00:44","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=16808"},"modified":"2024-03-28T06:20:02","modified_gmt":"2024-03-28T13:20:02","slug":"creative-market-6-months-and-23000-later","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/creative-market-6-months-and-23000-later","title":{"rendered":"Creative Market: 6 Months and $23,000 Later"},"content":{"rendered":"<p>Just over 6 months ago I wrote a <a href=\"http:\/\/sivioco.com\/blog\/the-year-i-started-selling-my-own-products\">blog post<\/a> in which I talked about setting up a shop on Creative Market and attempting to sell my own digital goods for the first time. In that blog post I openly discussed how my shop had performed during the first nine months that it had been online, going as far as to share exact sales and earnings figures.\nThe conclusion of that blog post was that, despite the underwhelming sales stats, I saw potential in Creative Market as a platform and believed that by investing more time in my shop those figures could be significantly improved. I promised to monitor the performance of my shop for the next six months and then post another review so that you could see the results for yourself.\nWell, that time has now come, and I&#8217;m happy to say that things have gone far better than I ever expected.\n<h2><span class=\"ez-toc-section\" id=\"Earning_Over_23000\"><\/span>Earning Over $23,000<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nFrom the date I published that first blog post (January 21st) to July 21st, sales of my goods on Creative Market earned me $23,608&acirc;&euro;&rdquo;a massive improvement on the $134 I&#8217;d earned prior to this.\nDuring this 6 month period I released five new products, meaning that I now have a total of 6 available. Here&#8217;s a breakdown of how each of them performed on an individual basis.\n<\/p><h2><span class=\"ez-toc-section\" id=\"Product_Stats\"><\/span>Product Stats<span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"Escutcheon_aE%E2%80%9C_Vector_Shield_Shapes\"><\/span>Escutcheon &acirc;&euro;&ldquo; Vector Shield Shapes<span class=\"ez-toc-section-end\"><\/span><\/h3><strong>Release date:<\/strong><p> April 12th, 2013\n<strong>Price:<\/strong> $3\n<strong>Sales:<\/strong> 31\n<strong>Total earnings:<\/strong> $65\n    <figure id=\"card-15496-272097292\" class=\"product-card full no-pinit\" data-product-id=\"15496\" data-index=\"0\" data-width=\"full\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"272097292\"><\/figure>\n    \n<\/p><h3><span class=\"ez-toc-section\" id=\"Riband_aE%E2%80%9C_Illustrator_Art_Brushes\"><\/span>Riband &acirc;&euro;&ldquo; Illustrator Art Brushes<span class=\"ez-toc-section-end\"><\/span><\/h3><strong>Release date:<\/strong><p> January 21st, 2014\n<strong>Price:<\/strong> $4\n<strong>Sales:<\/strong> 44\n<strong>Total earnings:<\/strong> $123\n    <figure id=\"card-21962-94468335\" class=\"product-card full no-pinit\" data-product-id=\"21962\" data-index=\"0\" data-width=\"full\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"94468335\"><\/figure>\n    \n<\/p><h3><span class=\"ez-toc-section\" id=\"Pointer_aE%E2%80%9C_Illustrator_Art_Brushes\"><\/span>Pointer &acirc;&euro;&ldquo; Illustrator Art Brushes<span class=\"ez-toc-section-end\"><\/span><\/h3><strong>Release date:<\/strong><p> January 31st, 2014\n<strong>Price:<\/strong> $4\n<strong>Sales:<\/strong> 62\n<strong>Total earnings:<\/strong> $174\n    <figure id=\"card-25629-2142202691\" class=\"product-card full no-pinit\" data-product-id=\"25629\" data-index=\"0\" data-width=\"full\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"2142202691\"><\/figure>\n    \n<\/p><h3><span class=\"ez-toc-section\" id=\"Retro_Textpress_aE%E2%80%9C_Illustrator_Styles\"><\/span>Retro Textpress &acirc;&euro;&ldquo; Illustrator Styles<span class=\"ez-toc-section-end\"><\/span><\/h3><strong>Release date:<\/strong><p> February 24th, 2014\n<strong>Price:<\/strong> $15\n<strong>Sales:<\/strong> 657\n<strong>Total earnings:<\/strong> $6,900\n    <figure id=\"card-27259-1886460290\" class=\"product-card full no-pinit\" data-product-id=\"27259\" data-index=\"0\" data-width=\"full\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"1886460290\"><\/figure>\n    \n<\/p><h3><span class=\"ez-toc-section\" id=\"Chalkbox_aE%E2%80%9C_Illustrator_Styles\"><\/span>Chalkbox &acirc;&euro;&ldquo; Illustrator Styles<span class=\"ez-toc-section-end\"><\/span><\/h3><strong>Release date:<\/strong><p> March 10th, 2014\n<strong>Price:<\/strong> $15\n<strong>Sales:<\/strong> 214\n<strong>Total earnings:<\/strong> $2,247\n    <figure id=\"card-38667-929606616\" class=\"product-card full no-pinit\" data-product-id=\"38667\" data-index=\"0\" data-width=\"full\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"929606616\"><\/figure>\n    \n<\/p><h3><span class=\"ez-toc-section\" id=\"Inkblock_aE%E2%80%9C_Illustrator_Actions\"><\/span>Inkblock &acirc;&euro;&ldquo; Illustrator Actions<span class=\"ez-toc-section-end\"><\/span><\/h3><strong>Release date:<\/strong><p> May 6th, 2014\n<strong>Price:<\/strong> $17\n<strong>Sales:<\/strong> 730\n<strong>Total earnings:<\/strong> $8,694\n<\/p><h3><span class=\"ez-toc-section\" id=\"How_Those_Numbers_Work\"><\/span>How Those Numbers Work<span class=\"ez-toc-section-end\"><\/span><\/h3><p>\nYou may have noticed that the earnings totals here don&#8217;t quite add up, but that&#8217;s because there are still a couple of figures missing. The first is what I earned for my participation in the Creative Market <a href=\"https:\/\/creativemarket.com\/bundle\/summer-savings?u=Sivioco\">Summer Savings Bundle<\/a>. I contributed four items, which in total earned me $5,341.\nThe second figure we&#8217;re missing is what I earned from the <a href=\"https:\/\/creativemarket.com\/partners?u=Sivioco\">Partner Program<\/a>, which allows you to earn 10% of every purchase for an entire year from all new customers you refer to Creative Market using your Partner URL. During this period I earned $64 in referral commissions, bringing my grand total to $23,608.\n<\/p><h2><span class=\"ez-toc-section\" id=\"What_Made_This_Possible\"><\/span>What Made This Possible<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nIt actually all started by sharing that first blog post on Twitter. The team at Creative Market read my post and informed me that, by adding one or two more items to my shop, it would put me in the position to either offer one of my products as a <a href=\"https:\/\/creativemarket.com\/free-goods?u=Sivioco\">Free Good<\/a> or have one featured in the <a href=\"https:\/\/creativemarket.com\/products\/handpicked?u=Sivioco\">Handpicked<\/a> section. At this point I only had two products available, Escutcheon and Riband. For one of my products to be considered for either of the aforementioned, I needed at least three.\n<\/p><h3><span class=\"ez-toc-section\" id=\"The_Impact_of_Handpicked\"><\/span>The Impact of Handpicked<span class=\"ez-toc-section-end\"><\/span><\/h3><p>\nThe following week (on Friday, January 31st) I released Pointer. By the following Monday (February 3rd), I was lucky enough to have it featured in the &#8220;Handpicked&#8221; section. To show you what this did for my sales, here&#8217;s a comparison of the weeks before and after:\n<\/p><ul>\n \t<li><strong>My earnings from Jan 27 2014 &acirc;&euro;&ldquo; Feb 02 2014 (the week before):<\/strong> $5.60<\/li>\n \t<li><strong>My earnings from Feb 03 2014 &acirc;&euro;&ldquo; Feb 09 2014 (the week after):<\/strong> $49.00<\/li>\n<\/ul><p>\nIt might not seem like much, but at the time that small boost in sales was very encouraging. It showed that there was at least some interest in my products, I just needed to work on driving more traffic to my shop.\nThe release of my next product is when I discovered the key to doing just that.\n<\/p><h2><span class=\"ez-toc-section\" id=\"More_Value_More_Sales\"><\/span>More Value = More Sales<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nBy this point I&#8217;d started to think a little bigger. Escutcheon, Riband, and Pointer were all quite handy little resources, but I knew that if I was going to make a real go of this I needed to start working on products that provided more value, products that people would be willing to pay more than just three or four dollars for.\nThis lead to the idea of creating a set of Graphic Styles for Illustrator that would enable designers to apply retro text effects to their designs with just one click. This became what would be known as <a href=\"https:\/\/creativemarket.com\/Sivioco\/25629-Retro-Textpress-%C3%A2%C2%80%C2%93-Illustrator-Styles\">Retro Textpress<\/a>, which I thought was undoubtedly my best product yet.\nThe team at Creative Market seemed to think so too, as it was the first of my products to be featured in one of their weekly newsletters. The impact this had on my shop was huge.\n<\/p><h3><span class=\"ez-toc-section\" id=\"The_Impact_of_the_Newsletter\"><\/span>The Impact of the Newsletter<span class=\"ez-toc-section-end\"><\/span><\/h3><p>\nI released Retro Textpress on Monday, February 24th. My earnings for that day were $10.50. On the Tuesday my earnings were $23.80. On Wednesday, the day Retro Textpress was featured in the &#8220;<em>Latest Handcrafted Goods<\/em>&#8221; newsletter, my earnings were $814.10. By the end of the weekend I&#8217;d made a total of $1,699, and Retro Textpress had become the most popular product on the site.\nAlthough I may not have been familiar with the weekly newsletter before this (I can only presume I&#8217;d made the mistake of opting out shortly after sign up), it was clear to see just how much of a difference being featured can make. In a single week my shop had made over six times more than what it had in the previous eleven months combined.\n<\/p><h2><span class=\"ez-toc-section\" id=\"High_Quality_Goods_Not_Client_Scraps\"><\/span>High Quality Goods, Not Client Scraps<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nLooking at the products featured alongside Retro Textpress confirmed that I was right to start thinking bigger. None of these products were scraps from client projects. They were all high quality, original goods that were designed to fulfill a particular need. Although this could also be said of my previous products, this stuff was just on another level.\nWith Retro Textpress I&#8217;d set a benchmark. I now had to maintain this standard with each new release. Thankfully, I managed to do this successfully. Both <a href=\"https:\/\/creativemarket.com\/Sivioco\/38667-Inkblock-%C3%A2%C2%80%C2%93-Illustrator-Actions\">Chalkbox<\/a> and <a href=\"https:\/\/creativemarket.com\/Sivioco\/38667-Inkblock-%C3%A2%C2%80%C2%93-Illustrator-Actions\">Inkblock<\/a> were featured in the newsletter the week they were released and have gone on to be very successful. As you can see from the product stats above, Inkblock in particular has proven to be a huge hit.\n<\/p><h3><span class=\"ez-toc-section\" id=\"Battling_The_Inevitable_Slow_Down\"><\/span>Battling The Inevitable Slow Down<span class=\"ez-toc-section-end\"><\/span><\/h3><p>\nIn between the release of these two products, sales inevitably began to slow down. That was until on April 7th when I had the opportunity to offer Riband as a Free Good. During the course of that week it was downloaded 14,684 times, and thanks to the extra traffic that was being driven to my shop, I saw a very nice increase in sales:\n<\/p><ul>\n \t<li><strong>My earnings from Mar 31 2014 &acirc;&euro;&ldquo; Apr 06 2014 (the week before):<\/strong> $181.30<\/li>\n \t<li><strong>My earnings from Apr 07 2014 &acirc;&euro;&ldquo; Apr 13 2014 (the week after):<\/strong> $1,143.20<\/li>\n<\/ul><p>\nIf you&#8217;re looking for a quick way to boost sales, offering a Free Good is definitely the way to go. However, the quality of the products you have available at the time is likely to play a big part in how much of a boost you see. That week, sales of Retro Textpress made up 57% of my earnings.\n<\/p><h2><span class=\"ez-toc-section\" id=\"Being_an_Active_Community_Member\"><\/span>Being an Active Community Member<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nAnother thing that I believe has contributed to my success is being an active member of the Creative Market community. This includes:\n<\/p><ul>\n \t<li>Writing openly about my experiences as a shop owner<\/li>\n \t<li>Joining in with the conversations on the discussion boards<\/li>\n \t<li>Leaving comments on blog posts<\/li>\n \t<li>Offering feedback and advice to other shop owners<\/li>\n \t<li>Collaborating with other shop owners<\/li>\n \t<li>Regularly sharing the work of other shop owners on both Twitter and <a href=\"http:\/\/www.pinterest.com\/sivioco\/digital-goods\/\">Pinterest<\/a><\/li>\n<\/ul><p>\nThese are all fairly small things, but they go a long way towards familiarizing people with who you are and what you do.\nIt also helps to take things a bit further, making the effort to connect with people on a one-to-one basis. By doing this, I&#8217;ve managed to build a small network of people with whom I regularly discuss ideas, exchange test versions of products, and share feedback. For someone who works on their own, this is extremely valuable.\nIn addition to this it makes it easier to get your products in front of more people, because what you&#8217;re likely to find is that once you&#8217;ve built a strong enough relationship with them, the people in your network will willingly share your products with their own audience. In my case, some have even gone as far as to personally recommend my products to their own customers.\n<\/p><h2><span class=\"ez-toc-section\" id=\"Whats_Next\"><\/span>What&#8217;s Next?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nUp to this point I&#8217;ve been incredibly lucky, but I know that simply releasing a product and hoping to get featured in the weekly newsletter isn&#8217;t a smart marketing strategy. <strong>That&#8217;s why one of the main things I want to focus on as I move forward is making an effort to build my own audience.<\/strong>\nI&#8217;ll save the details of exactly how I plan to do this for another time, but essentially, it involves blogging more frequently, creating valuable content, and giving people an incentive to sign up for my newsletter. Having my own mailing list allows me to keep in touch with my audience, deliver new content, and promote my products independently in a way that&#8217;s much more effective than using social media.\nOther than that, I plan to continue releasing the best and most useful products that I can. Ultimately, my goal is to continue growing, so obviously my aim for the second half of the year is to improve on the first. It&#8217;s not going to be easy, but I&#8217;m more than up for the challenge.\nFinally, I&#8217;d just like to say thank you to the team at Creative Market and everyone that&#8217;s supported my shop&acirc;&euro;&rdquo;my customers, fellow shop owners, and those that have given me advice along the way. You&#8217;ve played a huge part in making the last six months possible, and for that I am truly grateful!\n<\/p><hr><em>Sam Jones is the owner of <a href=\"https:\/\/creativemarket.com\/Sivioco\">Sivioco<\/a>, home of some of some of the bestselling design resources on the web. He also runs <a href=\"\/\/sivioco.com\">a blog<\/a> where he shares free resources, training, and advice to help designers work better, faster, and smarter.<\/em><\/p>    <figure id=\"card-4359-1274565313\" class=\"product-card full no-pinit\" data-product-id=\"4359\" data-index=\"0\" data-width=\"full\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"1274565313\"><\/figure>\n    \n","protected":false},"excerpt":{"rendered":"<p>Just over 6 months ago I wrote a blog post in which I talked about setting up a shop on Creative Market and attempting to sell my own digital goods for the first time. In that blog post I openly discussed how my shop had performed during the first nine months that it had been [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[127],"tags":[30,47,286,820],"topics":[],"class_list":["post-16808","post","type-post","status-publish","format-standard","hentry","category-shop-center","tag-advice","tag-business","tag-shop-tips","tag-shop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creative Market: 6 Months and $23,000 Later - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/creative-market-6-months-and-23000-later\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Market: 6 Months and $23,000 Later\" \/>\n<meta property=\"og:description\" content=\"Just over 6 months ago I wrote a blog post in which I talked about setting up a shop on Creative Market and attempting to sell my own digital goods for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarket.com\/blog\/creative-market-6-months-and-23000-later\" \/>\n<meta property=\"og:site_name\" content=\"Creative Market Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crtvmrkt\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-27T13:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-28T13:20:02+00:00\" \/>\n<meta name=\"author\" content=\"Sam Jones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:site\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/creative-market-6-months-and-23000-later\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/creative-market-6-months-and-23000-later\",\"name\":\"Creative Market: 6 Months and $23,000 Later - 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