{"id":18982,"date":"2014-11-11T06:00:57","date_gmt":"2014-11-11T14:00:57","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=18982"},"modified":"2024-03-29T03:20:02","modified_gmt":"2024-03-29T10:20:02","slug":"what-do-you-think-of-the-new-pizza-hut-logo","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/what-do-you-think-of-the-new-pizza-hut-logo","title":{"rendered":"What Do You Think of the New Pizza Hut Logo?"},"content":{"rendered":"<p>I&#8217;ll be honest, when I think of good pizza, Pizza Hut is not exactly the first place that comes to mind. The brand is looking to refresh its image though with a new logo, new menu, and new website. Let&#8217;s take a look and see what we think!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pizza_Hut_Logo_Old_vs_New\"><\/span>Pizza Hut Logo: Old vs. New<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nWe&#8217;ve seen quite a few Pizza Hut logo iterations over the years, from the classic original to the short-lived &#8220;The Hut&#8221; experiment. In the past decade or so, Pizza Hut&#8217;s brand updates are more tweaks than major overhauls, with each iteration arranging essentially the same items in new ways.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2014\/11\/29030745\/PizzaHut-3.jpg.webp\" alt=\"New-Pizza-Hut-Logo\" width=\"680\" height=\"280\" class=\"alignnone size-full wp-image-18990\"><br \/>\nThe new brand rollout takes a nod from <a href=\"http:\/\/crtv.mk\/smgQ\">current flat logo trends<\/a> and ditches the glossy look in favor of a flat, round image that almost has a rubber stamp or wax seal feel to it.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2014\/11\/29030746\/PizzaHut-4.jpg.webp\" alt=\"New-Pizza-Hut-Logo\" width=\"680\" height=\"547\" class=\"alignnone size-full wp-image-18993\"><br \/>\nOnce again, it&#8217;s not exactly a total refresh. The type treatment and familiar nod to the classic building shape are all roughly the way we&#8217;ve known them for years, they&#8217;re simply reversed out on a red circle now.<br \/>\nAs you can see, they&#8217;ve also ditched the &#8220;Make It Great&#8221; tagline in favor of &#8220;The Flavor of Now&#8221;.\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website_and_Packaging\"><\/span>Website and Packaging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nAlong with all this comes the obligatory website and packaging updates. In these you can spot the simplified version of the circular logo, which just uses the &#8220;Hut&#8221; shape and scraps the lettering.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2014\/11\/29030748\/PizzaHut-5.jpg.webp\" alt=\"New-Pizza-Hut-Logo\" width=\"800\" height=\"560\" class=\"alignnone size-full wp-image-18996\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2014\/11\/29030856\/PizzaHut-6.jpg.webp\" alt=\"New-Pizza-Hut-Logo\" width=\"800\" class=\"alignnone size-full wp-image-18996\">\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_New_Brand_Direction\"><\/span>The New Brand Direction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nAs every good designer knows, a brand is much more than a logo or website. So what&#8217;s Pizza Hut&#8217;s new brand personality? What&#8217;s changing other than the aesthetics?<br \/>\nPizza Hut is betting everything on the idea that you want more options for your pizza. In fact, it&#8217;s a little overwhelming. There are ten crust flavors, six sauces, and four &#8220;flavor drizzles&#8221; (not the best title) to choose from.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2014\/11\/29030857\/PizzaHut-7.jpg.webp\" alt=\"New-Pizza-Hut-Logo\" width=\"680\" height=\"280\" class=\"alignnone size-full wp-image-19001\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2014\/11\/29030859\/PizzaHut-8.jpg.webp\" alt=\"New-Pizza-Hut-Logo\" width=\"680\" height=\"280\" class=\"alignnone size-full wp-image-19005\"><br \/>\nLike every other fast food chain on the planet, Pizza Hut is trying to figure out how to market its product to health-conscious consumers. Its answer is a new line of &#8220;Skinny Slice Pizzas,&#8221; which contain 250 calories or less per slice.\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Do_You_Think\"><\/span>What Do You Think?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nWhat are your thoughts on Pizza Hut&#8217;s new branding and menu? Do you think it&#8217;s good enough to boost Pizza Hut&#8217;s image and crush the competition? Let us know in the comments below. <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ll be honest, when I think of good pizza, Pizza Hut is not exactly the first place that comes to mind. The brand is looking to refresh its image though with a new logo, new menu, and new website. Let&#8217;s take a look and see what we think! Pizza Hut Logo: Old vs. New We&#8217;ve [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[59],"tags":[46,79],"topics":[],"class_list":["post-18982","post","type-post","status-publish","format-standard","hentry","category-design-trends","tag-branding","tag-graphics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Do You Think of the New Pizza Hut Logo? - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/what-do-you-think-of-the-new-pizza-hut-logo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Do You Think of the New Pizza Hut Logo?\" \/>\n<meta property=\"og:description\" content=\"I&#039;ll be honest, when I think of good pizza, Pizza Hut is not exactly the first place that comes to mind. 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