{"id":19617,"date":"2015-03-09T06:00:07","date_gmt":"2015-03-09T13:00:07","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=19617"},"modified":"2024-04-03T05:38:36","modified_gmt":"2024-04-03T12:38:36","slug":"7-examples-of-subtle-animation-in-design","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/7-examples-of-subtle-animation-in-design","title":{"rendered":"7 Examples of Subtle Animation in Design"},"content":{"rendered":"<p>At Creative Market, we love it when designers focus on the little details. Lately, we&#8217;ve been&Acirc;&nbsp;coming across&Acirc;&nbsp;great subtle animations in everything from our internal tools, to the many templates and themes in our shops. Designers are utilizing animation more frequently&Acirc;&nbsp;to not only create delight, but also a richer user experience.&Acirc;&nbsp;Check out this list of examples we&#8217;ve compiled. Enjoy!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hipstech\"><\/span>Hipstech<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/creativemarket.com\/premiumcoding\/94518-Hipstech-Classical-Business-Theme\" target=\"_blank\" rel=\"noopener\">Hipstech<\/a><\/p>\n<p> combines subtle background movement with a clean&Acirc;&nbsp;animation between text headlines.<br \/>\n<img decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/03\/03044813\/subtleanimationsindesign-1.gif.webp\" alt=\"animation\" width=\"580\" class=\"alignnone size-full wp-image-14943\">\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Six_Rows\"><\/span>Six Rows<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/creativemarket.com\/loveui\/2717-Six-Rows-App-Website-%28HTMLCSS%29\" target=\"_blank\" rel=\"noopener\">Six Rows<\/a><\/p>\n<p>&Acirc;&nbsp;is a minimal app landing page, but rather than simply displaying&Acirc;&nbsp;all the content at once, the main hero unit slowly fades in as it animates from the left and right. This subtle entrance tells the visitor that he or she is about to witness something impressive, an ideal message to send in your product&#8217;s landing page.<br \/>\n<img decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/03\/03044816\/subtleanimationsindesign-2.gif.webp\" alt=\"animation\" width=\"580\" class=\"alignnone size-full wp-image-14943\">\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"PRISM\"><\/span>PRISM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/creativemarket.com\/LionCoders\/141118-PRISM-Admin-Corpora-Frontend\" target=\"_blank\" rel=\"noopener\">PRISM<\/a><\/p>\n<p>&Acirc;&nbsp;is a beautiful admin template that&Acirc;&nbsp;utilizes animation to emphasize&Acirc;&nbsp;the data and information that is being visualized.<br \/>\n<img decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/03\/03044822\/subtleanimationsindesign-3-1.gif.webp\" alt=\"animation\" width=\"580\" class=\"alignnone size-full wp-image-14943\">\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dragonfly\"><\/span>Dragonfly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/creativemarket.com\/cermak\/52722-DRAGONFLY-RESPONSIVE-BUSINESS-THEME\" target=\"_blank\" rel=\"noopener\">Dragonfly<\/a><\/p>\n<p>&#8216;s&Acirc;&nbsp;pricing section is made up of individual cards that imitate more realistic motion.&Acirc;&nbsp;When you hover over the cards, they flip to reveal more details. This animation helps declutter the view for the user and highlights the importance of the product&#8217;s price.<br \/>\n<img decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/03\/03044827\/subtleanimationsindesign-4.gif.webp\" alt=\"animation\" width=\"580\" class=\"alignnone size-full wp-image-14943\">\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pure\"><\/span>Pure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/creativemarket.com\/VojtechSebo\/74442-Pure-Portfolio-WordPress-Theme\" target=\"_blank\" rel=\"noopener\">Pure<\/a><\/p>\n<p>&Acirc;&nbsp;is an awesome portfolio theme that features&Acirc;&nbsp;more whimsical-style animations. Horizontal and vertical movements combine with a bouncy moustache to create visual interest. The menu animation also helps separate the site&#8217;s navigation from the rest of the content.<br \/>\n<img decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/03\/03044833\/subtleanimationsindesign-5.gif.webp\" alt=\"animation\" width=\"580\" class=\"alignnone size-full wp-image-14943\">\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nitteo\"><\/span>Nitteo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/creativemarket.com\/VojtechSebo\/44677-Nitteo-Wordpres-One-Page-Portfolio\" target=\"_blank\" rel=\"noopener\">Nitteo<\/a><\/p>\n<p>&Acirc;&nbsp;is another simple portfolio that uses a subtle animation to display content initially. The animated down arrow&Acirc;&nbsp;hints&Acirc;&nbsp;that there is more to see below.<br \/>\n<img decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/03\/03044840\/subtleanimationsindesign-6.gif.webp\" alt=\"animation\" width=\"580\" class=\"alignnone size-full wp-image-14943\">\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Endless\"><\/span>Endless<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/creativemarket.com\/Endless\/16193-Perfect-Admin\" target=\"_blank\" rel=\"noopener\">Endless<\/a><\/p>\n<p>&Acirc;&nbsp;is an admin template that uses animated charts and dynamically updates data to display useful information. Milestones are shown with an animated counter to emphasize their importance.<br \/>\n<img decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/03\/03044844\/subtleanimationsindesign-7.gif.webp\" alt=\"animation\" width=\"580\" class=\"alignnone size-full wp-image-14943\">\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Further_Reading\"><\/span>Further Reading<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"http:\/\/pasquale.cool\/\" target=\"_blank\" rel=\"noopener\">Pasquale D&#8217;Silva<\/a>&Acirc;&nbsp;wrote a pretty cool Medium post about transitional interfaces, where he talks about using animation&Acirc;&nbsp;functionally in addition to just adding delight. <a href=\"https:\/\/medium.com\/@pasql\/transitional-interfaces-926eb80d64e3\" target=\"_blank\" rel=\"noopener\">Check it out on Medium<\/a>.<\/li>\n<li><a href=\"http:\/\/coleran.com\/\" target=\"_blank\" rel=\"noopener\">Mark Coleran<\/a>&#8216;s showreel&Acirc;&nbsp;has some really great examples to pull inspiration from. Even though this video is over 6 years old, it is still incredibly relevant. <a href=\"http:\/\/vimeo.com\/1563485\" target=\"_blank\" rel=\"noopener\">Watch it on Vimeo.<\/a><\/li>\n<li>Google recently announced a new internal design language, dubbed <em>Material Design, <\/em>that incorporates plenty of motion and subtle animation. <a href=\"http:\/\/www.google.com\/design\/spec\/material-design\/introduction.html\" target=\"_blank\" rel=\"noopener\">Learn about it on Google Design<\/a>.<\/li>\n<li>Stripe has a great animated walk-through of their Checkout&Acirc;&nbsp;flow that quickly explains how it works. <a href=\"https:\/\/stripe.com\/checkout\" target=\"_blank\" rel=\"noopener\">Go to Stripe Checkout<\/a>.<\/li>\n<li><a href=\"http:\/\/tympanus.net\/codrops\/\" target=\"_blank\" rel=\"noopener\">Codrops<\/a> is a design\/development blog with a ton&Acirc;&nbsp;of great resources and tutorials that often utilize animation and transitions. <a href=\"http:\/\/tympanus.net\/codrops\/category\/playground\/\" target=\"_blank\" rel=\"noopener\">Checkout the Codrops Playground.<\/a><\/li>\n<li><a href=\"http:\/\/realmacsoftware.com\/clear\" target=\"_blank\" rel=\"noopener\">Clear<\/a> is an iPhone task management app that really inspired&Acirc;&nbsp;a new era of interaction and simplicity. It utilizes gestures and animation to create a simple and beautiful experience. <a href=\"http:\/\/realmacsoftware.com\/clear\" target=\"_blank\" rel=\"noopener\">Learn about Clear<\/a><\/li>\n<li>For more examples of animations and transitions, check out these galleries:&Acirc;&nbsp;<a href=\"http:\/\/sixux.com\/\" target=\"_blank\" rel=\"noopener\">SIX UX Transitions<\/a>, <a href=\"http:\/\/hoverstat.es\/\" target=\"_blank\" rel=\"noopener\">Hover States<\/a>, <a href=\"http:\/\/capptivate.co\/\" target=\"_blank\" rel=\"noopener\">CAPPTIVATE<\/a>.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Animate_all_the_things\"><\/span>Animate all the things!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nWe hope these examples&Acirc;&nbsp;will provide a bit of inspiration that you can&Acirc;&nbsp;pull from in&Acirc;&nbsp;your own work. Have anything you&#8217;d like to share? Please&Acirc;&nbsp;do! We&#8217;d love to see work you&#8217;ve done, as well as other things that inspire you. Now get to the animating!<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Creative Market, we love it when designers focus on the little details. Lately, we&#8217;ve been&Acirc;&nbsp;coming across&Acirc;&nbsp;great subtle animations in everything from our internal tools, to the many templates and themes in our shops. Designers are utilizing animation more frequently&Acirc;&nbsp;to not only create delight, but also a richer user experience.&Acirc;&nbsp;Check out this list of examples [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[127],"tags":[],"topics":[],"class_list":["post-19617","post","type-post","status-publish","format-standard","hentry","category-shop-center"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Examples of Subtle Animation in Design - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/7-examples-of-subtle-animation-in-design\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Examples of Subtle Animation in Design\" \/>\n<meta property=\"og:description\" content=\"At Creative Market, we love it when designers focus on the little details. 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