{"id":2490,"date":"2012-12-20T17:50:13","date_gmt":"2012-12-21T01:50:13","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=2490"},"modified":"2024-03-20T00:50:02","modified_gmt":"2024-03-20T07:50:02","slug":"getting-traffic-to-your-shop","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/getting-traffic-to-your-shop","title":{"rendered":"Getting Traffic to Your Shop"},"content":{"rendered":"
In the age of the Internet, traffic is the lifeblood of any online business. More traffic generally leads to more sales and the more the merrier. Now, there are tried and true traditional methods for driving traffic, but I’m not here to play Captain Obvious and tell you that you should have a blog, or a Twitter account (although you probably should). Instead, I’d like to throw out a few not-so-obvious ways to get new and returning customers to your shop.
<\/span>Sales, Freebies, and Bundles, Oh My!<\/strong><\/span><\/h1>
A sense of immediacy can be a compelling thing. Words like “exclusive,” “limited time,” and especially “free stuff” will get people to click your links faster than you can say “grumpy cat.”<\/p>
You have full control over products and pricing in your Creative Market shop, which means you can play around with how and when you do sales, how you bundle your items together, etc. We’ve seen sellers have great success with holiday sales pricing. We’ve also seen others do extremely well by bundling their items together. People love it when they’ve got an inside tip on a great deal and, even better, they like to share their exclusive knowledge with their friends.<\/p>
Freebies are another great tactic because they give potential customers a small taste of your work, ideally hooking them enough to come back for more of your sweet design goodness. Even if someone doesn’t convert to a paying customer, some of your work is out there, being used to create things, and that’s what it’s all about right?<\/p>
<\/span>Be Sociable<\/strong><\/span><\/h1>
When there are thousands upon thousands of posts going out per minute, it’s simply not enough to have a Twitter profile or a Facebook page to just post links to your products. You may catch some people’s attention this way, but the operative word is these are “social” networks and it’s the interactions that are key. If someone tweets a link to your product, thank them, follow them, start a conversation. Favorite the tweet and follow up to see if they used your design in anything. Be friendly, be genuine.<\/p>
<\/p>
The same goes for Facebook, Google+, Tumblr, Pinterest, or whatever your network of choice may be. You don’t have to be on all of them, but really take the time to utilize the ones you do use to connect with people. This can be time consuming, sure, but it’s also an opportunity for you to build a relationships and give folks a great reason to return to your shop and continue supporting you.<\/p>
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