{"id":25223,"date":"2015-06-10T15:31:45","date_gmt":"2015-06-10T22:31:45","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=25223"},"modified":"2024-04-05T02:05:02","modified_gmt":"2024-04-05T09:05:02","slug":"our-free-ebook-is-here-the-beginners-guide-to-branding","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/our-free-ebook-is-here-the-beginners-guide-to-branding","title":{"rendered":"Our Free Ebook is Here: The Beginner&#039;s Guide to Branding"},"content":{"rendered":"<p>Why do some brands take a piece of our heart? What is it about their design that makes us feel connected, amused&#8230; <em>delighted<\/em>? Most importantly, how can <em>we<\/em> create such a brand? We asked the same questions, and gathered dozens of useful tips from top designers to collect their very best advice in <a href=\"http:\/\/www.creativemarket.com\/ebooks\/branding\" target=\"_blank\" rel=\"noopener\">this free ebook<\/a>.\n<a href=\"\/ebooks\/branding\" class=\"btn btn-cta btn-huge btn-3d\" style=\"font-size:20px;text-align:center\">Download it now &acirc;&dagger;&rsquo;<\/a>\n<h2><span class=\"ez-toc-section\" id=\"What_youll_find_inside\"><\/span> What you&#8217;ll find inside <span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nWe&#8217;ve prepared six chapters complete with inspiring examples and handy templates. By the time you&#8217;re done reading The Beginner&#8217;s Guide to Branding, you&#8217;ll know exactly:\n<\/p><h3><span class=\"ez-toc-section\" id=\"1_What_is_branding\"><\/span>1. What is branding <span class=\"ez-toc-section-end\"><\/span><\/h3><p>\nYou probably hear the term branding being tossed around a lot. But, what exactly does it mean? This chapter includes insider advice for developing strong branding elements.\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/06\/05020019\/identitychapter.jpg.webp\" alt=\"identitychapter\" width=\"1000\" height=\"720\" class=\"alignnone size-full wp-image-25235\">\n<\/p><h3><span class=\"ez-toc-section\" id=\"2_How_to_figure_out_an_effective_name\"><\/span>2. How to figure out an effective name <span class=\"ez-toc-section-end\"><\/span><\/h3><p>\nStruggling to come up with a name for your new product or service? Learn how to brainstorm potential name ideas and choose well with these actionable tips.\n<\/p><h3><span class=\"ez-toc-section\" id=\"3_How_to_design_a_strong_visual_brand_identity\"><\/span>3. How to design a strong visual brand identity <span class=\"ez-toc-section-end\"><\/span><\/h3><p>\nOne of the most interesting projects that a graphic designer can take on is designing a logo. This chapter helps you understand the difference (and relationship) between a brand, an identity and a logo.\n<\/p><h3><span class=\"ez-toc-section\" id=\"4_How_to_choose_ideal_color_palettes_typography\"><\/span>4. How to choose ideal color palettes &amp; typography <span class=\"ez-toc-section-end\"><\/span><\/h3><p>\nSelect brand-appropriate color schemes and fonts that help convey your message. Certain hues carry powerful associations that send certain signals to your users. Learn essential color tricks from top designers.\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/06\/05020023\/colorchapter.jpg.webp\" alt=\"colorchapter\" width=\"1000\" height=\"720\" class=\"alignnone size-full wp-image-25234\">\n<\/p><h3><span class=\"ez-toc-section\" id=\"5_How_to_create_memorable_brand_applications\"><\/span>5. How to create memorable brand applications <span class=\"ez-toc-section-end\"><\/span><\/h3><p>\nLeave a lasting impression with impactful letterhead, brochures, business cards and other applications. This chapter features dozens of tips to cut down design time and share your story with compelling marketing materials.\n<\/p><h3><span class=\"ez-toc-section\" id=\"6_How_to_bring_in_your_brands_voice_in_design_pieces\"><\/span>6. How to bring in your brand&#8217;s voice in design pieces <span class=\"ez-toc-section-end\"><\/span><\/h3><p>\nReady to go live? Differentiate your brand from competitors with a unique personality. Learn how to incorporate a genuine voice and turn your online presence around in no time.\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/06\/05020027\/applicationschapter.jpg.webp\" alt=\"applicationschapter\" width=\"1000\" height=\"720\" class=\"alignnone size-full wp-image-25233\">\n<\/p><h2><span class=\"ez-toc-section\" id=\"But_wait%E2%80%A6_theres_more_9_free_resources\"><\/span> But wait&#8230; there&#8217;s more! (9 free resources)<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nWe are also thrilled to share 9 free resources that will help you get started with your brand&#8217;s style guide in no time. We&#8217;ve included mockup kits, stationery sets, brand manual templates and other exciting assets to speed up your brand development process. All you need to do is share this free ebook with your friends, family &amp; colleagues using the link over at <a href=\"http:\/\/www.creativemarket.com\/ebooks\/branding\" target=\"_blank\" rel=\"noopener\">creativemarket.com\/ebooks\/branding<\/a>.\n<\/p><p>    <figure id=\"card-276126-197567570\" class=\"product-card half no-pinit\" data-product-id=\"276126\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"197567570\"><\/figure>\n    \n    <figure id=\"card-278015-2065833922\" class=\"product-card half no-pinit\" data-product-id=\"278015\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"2065833922\"><\/figure>\n    \n    <figure id=\"card-23427-1684489048\" class=\"product-card half no-pinit\" data-product-id=\"23427\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"1684489048\"><\/figure>\n    \n    <figure id=\"card-14446-1605009938\" class=\"product-card half no-pinit\" data-product-id=\"14446\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"1605009938\"><\/figure>\n    \n    <figure id=\"card-15915-656918674\" class=\"product-card half no-pinit\" data-product-id=\"15915\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"656918674\"><\/figure>\n    \n    <figure id=\"card-54808-1868999962\" class=\"product-card half no-pinit\" data-product-id=\"54808\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"1868999962\"><\/figure>\n    \n    <figure id=\"card-73201-1911719631\" class=\"product-card half no-pinit\" data-product-id=\"73201\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"1911719631\"><\/figure>\n    \n    <figure id=\"card-124532-61216646\" class=\"product-card half no-pinit\" data-product-id=\"124532\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"61216646\"><\/figure>\n    \n    <figure id=\"card-274661-1825633815\" class=\"product-card half no-pinit\" data-product-id=\"274661\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"1825633815\"><\/figure>\n    \n<\/p><hr><p>\nWe hope you enjoy this free ebook and let us know your thoughts below. Ever tried creating your own brand identity? Found something in this guide that you didn&#8217;t know before? Comment away!\n<\/p><hr><p><strong>Products Seen In This Post:<\/strong><\/p><p>    <figure id=\"card-26058-503902803\" class=\"product-card half no-pinit\" data-product-id=\"26058\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"503902803\"><\/figure>\n    \n<\/p><hr><a href=\"https:\/\/creativemarketsurvey.wufoo.com\/forms\/write-for-the-creative-market-blog\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/06\/05001711\/getpaidtowrite-banner.jpg.webp\" alt=\"getpaidtowrite-banner\" width=\"680\" height=\"100\" class=\"alignnone size-full wp-image-21358\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do some brands take a piece of our heart? What is it about their design that makes us feel connected, amused&#8230; delighted? Most importantly, how can we create such a brand? We asked the same questions, and gathered dozens of useful tips from top designers to collect their very best advice in this free [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1662],"tags":[],"topics":[],"class_list":["post-25223","post","type-post","status-publish","format-standard","hentry","category-free-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Our Free Ebook is Here: The Beginner&#039;s Guide to Branding - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/our-free-ebook-is-here-the-beginners-guide-to-branding\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Free Ebook is Here: The Beginner&#039;s Guide to Branding\" \/>\n<meta property=\"og:description\" content=\"Why do some brands take a piece of our heart? 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Most importantly, how can\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarket.com\/blog\/our-free-ebook-is-here-the-beginners-guide-to-branding\" \/>\n<meta property=\"og:site_name\" content=\"Creative Market Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crtvmrkt\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-10T22:31:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-05T09:05:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/06\/05020019\/identitychapter.jpg.webp\" \/>\n<meta name=\"author\" content=\"Laura Busche\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:site\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Busche\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/our-free-ebook-is-here-the-beginners-guide-to-branding\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/our-free-ebook-is-here-the-beginners-guide-to-branding\",\"name\":\"Our Free Ebook is Here: The Beginner&#039;s Guide to Branding - Creative Market Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/our-free-ebook-is-here-the-beginners-guide-to-branding#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/our-free-ebook-is-here-the-beginners-guide-to-branding#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/06\\\/05020019\\\/identitychapter.jpg.webp\",\"datePublished\":\"2015-06-10T22:31:45+00:00\",\"dateModified\":\"2024-04-05T09:05:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#\\\/schema\\\/person\\\/e49444db004baa7d03b048743c86efe6\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/our-free-ebook-is-here-the-beginners-guide-to-branding#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativemarket.com\\\/blog\\\/our-free-ebook-is-here-the-beginners-guide-to-branding\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/our-free-ebook-is-here-the-beginners-guide-to-branding#primaryimage\",\"url\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/06\\\/05020019\\\/identitychapter.jpg.webp\",\"contentUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/06\\\/05020019\\\/identitychapter.jpg.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/our-free-ebook-is-here-the-beginners-guide-to-branding#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Free Ebook is Here: The Beginner&#039;s Guide to Branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\",\"name\":\"Creative Market Blog\",\"description\":\"Creative Market Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Our Free Ebook is Here: The Beginner&#039;s Guide to Branding - Creative Market Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativemarket.com\/blog\/our-free-ebook-is-here-the-beginners-guide-to-branding","og_locale":"en_US","og_type":"article","og_title":"Our Free Ebook is Here: The Beginner&#039;s Guide to Branding","og_description":"Why do some brands take a piece of our heart? 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