{"id":25352,"date":"2015-06-23T05:00:57","date_gmt":"2015-06-23T12:00:57","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=25352"},"modified":"2024-04-05T04:20:03","modified_gmt":"2024-04-05T11:20:03","slug":"3-common-lies-you-hear-about-selling-online","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/3-common-lies-you-hear-about-selling-online","title":{"rendered":"3 Common Lies You Hear About Selling Online"},"content":{"rendered":"<p>You&acirc;&euro;&trade;ve been hearing more and more about selling products online, and have a good idea of what you want to sell.<br>You already have your digital assets listed on a marketplace like Creative Market, but are intrigued about starting your own business to sell physical goods alongside your digital products.<br>In this post, we&acirc;&euro;&trade;ll take a look at some common misconceptions about selling online.<h2><span class=\"ez-toc-section\" id=\"1_If_I_Build_a_Store_I_Will_Get_Sales\"><\/span>1. If I Build a Store I Will Get Sales<span class=\"ez-toc-section-end\"><\/span><\/h2><p>One common misconception is that if you build an online store, your product will sell itself. It&acirc;&euro;&trade;s not that easy, and, unfortunately &#8211; the majority of online sellers think it is.<br>How do you come across an online store? Chances are a friend tells you about it, or you read about it somewhere online.<br>You need some sort of marketing strategy in place through social media, blog outreach, or press to get your name out there.<br>Your product won&acirc;&euro;&trade;t sell itself right off the bat. The reality is you have to work hard.<br>Often, it could take weeks or even months before you make your first sale. That&acirc;&euro;&trade;s nothing to get discouraged about though &#8211; because there really is no greater feeling than making your first sale.<br><a href=\"http:\/\/www.ecommercefuel.com\"><img decoding=\"async\" class=\"alignnone size-full wp-image-14943\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/06\/05041608\/ecommerce-lies-1.jpg.webp\" alt=\"screenshot\" width=\"680\"><\/a><br><strong>Key marketing resources:<\/strong><\/p><ul>\n<li><a href=\"http:\/\/www.shopify.com\/blog\/17807064-how-to-make-your-first-10-sales\">How to Make Your First 10 Sales<\/a><\/li>\n<li><a href=\"http:\/\/www.ecommercefuel.com\">EcommerceFuel Blog<\/a><\/li>\n<li><a href=\"http:\/\/www.reddit.com\/r\/Entrepreneur\/\">Entrepreneur Subreddit<\/a><\/li>\n<\/ul><h2><span class=\"ez-toc-section\" id=\"2_I_DonaE%E2%84%A2t_Have_a_Product_to_Sell_So_I_CanaE%E2%84%A2t_Start_a_Store\"><\/span>2. I Don&acirc;&euro;&trade;t Have a Product to Sell, So I Can&acirc;&euro;&trade;t Start a Store<span class=\"ez-toc-section-end\"><\/span><\/h2><p>While it is good to have a product in hand that you want to sell, it isn&acirc;&euro;&trade;t necessary. You don&acirc;&euro;&trade;t want to be investing thousands of dollars into manufacturing a product that might not sell if you don&acirc;&euro;&trade;t have that kind of money to invest.<br>And, if you&acirc;&euro;&trade;re thinking about selling digital products&acirc;&euro;&rdquo;you&acirc;&euro;&trade;re super lucky. There&acirc;&euro;&trade;s practically no overhead cost to selling digital product. The only real cost is the time you put into producing the work.<br>If you&acirc;&euro;&trade;re doing design work for fun, try selling it! Anything you produce can be considered a product.<br>You can test your product market fit by putting together a minimum viable product page for a without actually having any inventory.<br>How? Try setting up a <a href=\"https:\/\/gospaces.com\">simple landing page<\/a> in conjunction with your Creative Market profile.<br><a href=\"https:\/\/gospaces.com\"><img decoding=\"async\" class=\"alignnone size-full wp-image-14943\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/06\/05041612\/ecommerce-lies-2.jpg.webp\" alt=\"screenshot\" width=\"680\"><\/a><\/p><h2><span class=\"ez-toc-section\" id=\"3_ItaE%E2%84%A2s_Expensive_to_Sell_Online_and_I_CanaE%E2%84%A2t_Afford_It\"><\/span>3. It&acirc;&euro;&trade;s Expensive to Sell Online and I Can&acirc;&euro;&trade;t Afford It<span class=\"ez-toc-section-end\"><\/span><\/h2><p>A common misconception I hear all of the time is that it&acirc;&euro;&trade;s expensive to sell online. While that may have been true a few years ago, advances in technology have made every aspect of selling online much less expensive.<br><a href=\"http:\/\/www.shopify.com\"><img decoding=\"async\" class=\"alignnone size-full wp-image-14943\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/06\/05041616\/ecommerce-lies-3.jpg.webp\" alt=\"screenshot\" width=\"680\"><\/a><br>There&acirc;&euro;&trade;s a plethora of different platforms to sell online with. From marketplaces like Creative Market, to standalone software like<a href=\"https:\/\/business.adobe.com\/products\/magento\/magento-commerce.html\"> Adobe Commerce<\/a>&Acirc;&nbsp;&#8211; and even hosted, managed platforms like <a href=\"http:\/\/www.shopify.com\">Shopify<\/a>.<br>It&acirc;&euro;&trade;s really up to you to determine what sort of store you want to run, and there&acirc;&euro;&trade;s a lot to take into consideration before picking which platform to use.<br>Generally, most store owners are switching from self-managed solutions like Adobe Commerce or Volusion to something like Creative Market where they don&acirc;&euro;&trade;t have to worry about bandwidth, servers, and all that other technical stuff.<br>Chances are if you&acirc;&euro;&trade;re doing this as a side project, you&acirc;&euro;&trade;re a one man team. That&acirc;&euro;&trade;s where a managed platform would be ideal. With the cost of managed solutions and marketplaces depending on the platform &#8211; there&acirc;&euro;&trade;s not much to lose.<\/p><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Now that some common misconceptions about selling online have been pushed aside, it&acirc;&euro;&trade;s time for you to get started.<br>What&acirc;&euro;&trade;s holding you back from starting your own business? If you can think of any other misconceptions, be sure to let us know in the comments!<\/p><hr><p><em>Tucker Schreiber, growth team at <a href=\"http:\/\/www.shopify.com\">Shopify<\/a>.<\/em><\/p><p>&Acirc;&nbsp;<\/p><hr><p><strong>Products Seen In This Post:<\/strong><\/p><p>&Acirc;&nbsp;<\/p><p><\/p><\/p>    <figure id=\"card-286143-874907131\" class=\"product-card half no-pinit\" data-product-id=\"286143\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"874907131\"><\/figure>\n    \n","protected":false},"excerpt":{"rendered":"<p>You&acirc;&euro;&trade;ve been hearing more and more about selling products online, and have a good idea of what you want to sell.You already have your digital assets listed on a marketplace like Creative Market, but are intrigued about starting your own business to sell physical goods alongside your digital products.In this post, we&acirc;&euro;&trade;ll take a look [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[127],"tags":[438,570,30,47,79],"topics":[],"class_list":["post-25352","post","type-post","status-publish","format-standard","hentry","category-shop-center","tag-themes","tag-ecommerce","tag-advice","tag-business","tag-graphics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - 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