{"id":26520,"date":"2015-07-24T10:00:36","date_gmt":"2015-07-24T17:00:36","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=26520"},"modified":"2024-04-09T00:40:20","modified_gmt":"2024-04-09T07:40:20","slug":"featured-shop-rodrigo-typo","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/featured-shop-rodrigo-typo","title":{"rendered":"Featured Shop: Rodrigo Typo"},"content":{"rendered":"<a href=\"http:\/\/crtv.mk\/s0DiY\">Rodrigo German<p> is a typographer and illustrator living in Santiago, Chile. He also owns the Creative Market shop, <a href=\"http:\/\/crtv.mk\/s0DiY\">Rodrigo Typo<\/a>.\n<a href=\"http:\/\/crtv.mk\/s0DiY\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/07\/09000914\/001.jpg.webp\" alt=\"001\" width=\"1000\" height=\"498\" class=\"alignnone size-full wp-image-26536\"><\/a>\n<strong>What creative area(s) do you focus on the most Rodrigo?<\/strong>\nI spend most of my time designing typography, mostly for titles. You can see some examples of my work in my Creative Market shop, <a href=\"http:\/\/crtv.mk\/s0DiY\">Rodrigo Typo<\/a>. I especially enjoy focusing on typography for kids or teens, where i can mix in illustration. I have a passion for typography and illustration, so i&acirc;&euro;&trade;ve worked hard to become specialized in both of these areas.\n<a href=\"http:\/\/crtv.mk\/s0DiY\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/07\/09000925\/Rodrigo2.png.webp\" alt=\"Rodrigo2\" width=\"680\" height=\"531\" class=\"alignnone size-full wp-image-26537\"><\/a>\n<strong>Would you say the road to becoming a typographer and illustrator has been an easy one for you, or has the journey been difficult?<\/strong>\nI&acirc;&euro;&trade;ve always put 100% effort into my work. I wanted this and I trust myself and my abilities. To be candid, my designs were horrible when I first started out. It was clear that I wasn&#8217;t prepared at that point, but I&acirc;&euro;&trade;ve learned and grown.\n<strong>What contributed the most to that growth?<\/strong>\nI actually started out on my own (that&acirc;&euro;&trade;s why some of my first worked sucked so much haha), because I didn&#8217;t have the option to study typography in college, classes in that area didn&acirc;&euro;&trade;t exist. It didn&acirc;&euro;&trade;t take long for me to realize I needed to learn typography in the right way. So, I finished college and began studying for a magister at Chile&#8217;s Catolica University. Catolica is one of the best universities in my country and they had everything I needed, including great typographers. I learned a lot, and in 2013 I studied illustration which helped me gain an appreciation for things like mixing different elements and textures.\n<a href=\"http:\/\/crtv.mk\/i0Eg8\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/07\/09000931\/Forma.jpg.webp\" alt=\"Forma\" width=\"680\" height=\"1692\" class=\"alignnone size-full wp-image-26535\"><\/a>\n<strong>You&acirc;&euro;&trade;ve also taught design as a professor yourself. Can you tell us a little bit about this process and why you decided to do this?<\/strong>\nI never expected that i would end up teaching, but it has been really fun. It&acirc;&euro;&trade;s a great experience for the students, because they&acirc;&euro;&trade;re learning to develop digital typography that they can sell. They can make a living with that! This is an important area of design that was difficult to access and learn about while I was in school.\n<a href=\"http:\/\/crtv.mk\/s0Diu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/07\/09000934\/Konga.jpg.webp\" alt=\"Konga\" width=\"1000\" height=\"1000\" class=\"alignnone size-full wp-image-26540\"><\/a>\n<\/p><p><strong>It&#8217;s so great that you&#8217;re giving back and helping to make the world of typography more accessible to the next generation.<\/strong><\/p><strong>What did your typography journey start to look like after attending Catolica?<\/strong><p>\nMy first typography work focused on dingbats. The next step was typography for titles. From the start, I was always interested in childlike typography design. I enjoy chubby typography, sans serifs, and anything with a handwriting style. I found myself being inspired by the titles in magazines and comics, and, strangely enough, the titles on candy products were something that often stood out to me. I was interested in finding a way to create similar fun sensations.\n<a href=\"http:\/\/crtv.mk\/b05Yq\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/07\/09000938\/HandMade.jpg.webp\" alt=\"HandMade\" width=\"680\" height=\"680\" class=\"alignnone size-full wp-image-26538\"><\/a>\n<\/p><p><strong>Those interests and inspirations definitely show up in your work in awesome ways. Your typography is always so fun and upbeat!<\/strong><\/p><p><strong>So, from there, did things start to take off?<\/strong><\/p><p>\nI suppose you could say that. Soon, without even thinking much about money, I started to sell my creations. Before I knew it, people from other countries were contacting me about my work. I remember one day getting a call from an individual in Sweden who was interested in purchasing my typography; that motived me a lot. In fact, I was motivated enough to learned the Russian alphabet and starting using it in my typography. It&acirc;&euro;&trade;s an amazing feeling and something so special and to see that your work can be used and enjoyed by people around the world, even if those people use and speak a different language. Overall, like you said, I feel like people really like my work because it&acirc;&euro;&trade;s fun. I represent myself in my typography, each piece reflects a piece of my personality.\n    <figure id=\"card-50239-1598041476\" class=\"product-card full no-pinit\" data-product-id=\"50239\" data-index=\"0\" data-width=\"full\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"1598041476\"><\/figure>\n    \n<strong>It&#8217;s pretty clear that people are drawn to that aspect of fun in your work. So, where did Creative Market come in for you?<\/strong>\nCreative Market has helped me a lot. It has helped me meet people from so many places around the world, and our interactions are always so positive. It has also given me a way to have great conversations with others designers.\n<strong>What&acirc;&euro;&trade;s next for you on Creative Market? Do you have any exciting new projects and\/or products in the works?<\/strong>\nYes, I&acirc;&euro;&trade;ve been thinking about working on new variations for &#8220;<a href=\"http:\/\/crtv.mk\/b05Ym\">Tobi<\/a>&acirc;&euro;. I recently added a &acirc;&euro;&oelig;<a href=\"http:\/\/crtv.mk\/r0Dv1\">dirt<\/a>&acirc;&euro; version of Tobi to my shop, and I&acirc;&euro;&trade;m contemplating working on another version that I think will be successful as well.\n<a href=\"http:\/\/crtv.mk\/b05Ym\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/07\/09000948\/RodrigoTobi.png.webp\" alt=\"RodrigoTobi\" width=\"680\" height=\"339\" class=\"alignnone size-full wp-image-26534\"><\/a>\n    <figure id=\"card-270786-993376582\" class=\"product-card full no-pinit\" data-product-id=\"270786\" data-index=\"0\" data-width=\"full\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"993376582\"><\/figure>\n    \nI&acirc;&euro;&trade;ve been enjoying work with a retro feel (you can see an example of this in my &#8220;<a href=\"http:\/\/crtv.mk\/r0Dv2\">rubastyle<\/a>&#8221; typeface), and I&acirc;&euro;&trade;m hoping to create families with different styles, like shadows, lines, dingbats, etc.\n    <figure id=\"card-241358-968786854\" class=\"product-card full no-pinit\" data-product-id=\"241358\" data-index=\"0\" data-width=\"full\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"968786854\"><\/figure>\n    \n<strong>Do you have any advice for current or future Creative Market Shop Owners?<\/strong>\nTrust is key. Trust in your projects. This means you can&acirc;&euro;&trade;t allow yourself to take negative comments too seriously. Just keep going. Set a basic goal; after that, set a harder goal. Just keep doing your best and never stop trying.<\/p><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Rodrigo German is a typographer and illustrator living in Santiago, Chile. He also owns the Creative Market shop, Rodrigo Typo. What creative area(s) do you focus on the most Rodrigo? I spend most of my time designing typography, mostly for titles. You can see some examples of my work in my Creative Market shop, Rodrigo [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[127],"tags":[90,832],"topics":[],"class_list":["post-26520","post","type-post","status-publish","format-standard","hentry","category-shop-center","tag-community","tag-featured-shop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Featured Shop: Rodrigo Typo - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/featured-shop-rodrigo-typo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured Shop: Rodrigo Typo\" \/>\n<meta property=\"og:description\" content=\"Rodrigo German is a typographer and illustrator living in Santiago, Chile. 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