{"id":27293,"date":"2015-08-13T13:00:21","date_gmt":"2015-08-13T20:00:21","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=27293"},"modified":"2024-04-09T01:05:01","modified_gmt":"2024-04-09T08:05:01","slug":"do-you-think-penn-states-new-logo-is-worth-128k","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/do-you-think-penn-states-new-logo-is-worth-128k","title":{"rendered":"Do You Think Penn State's New Logo is Worth $128k?"},"content":{"rendered":"

Everyone wants to get paid what they’re worth, and as creative types, we’re no different. If I put in the time and effort to create something for your company, I should be paid for my time, right? Of course.
\nNow that we’re all clear on that point, here’s the thing. Sometimes, costs can get a bit excessive. Take Penn State’s new logo, for example. This one right here:
\n\"\"
\nKnow how much it cost? Well, if you read the title, then sure — $128,000<\/a>.
\nOn the one hand, I get it. Penn State has been through some controversy in later years, and they’d like to do a bit of a branding change. But the costs there seem pretty excessive, and it makes me wonder how big was the committee that oversaw the process.
\nBy the way, they’ve had multiple logos over the years, most famously these two:
\n\"\"
\n\"\"
\nSo what do you think? Should Penn State have paid so much for their new logo, or is it perfect at any cost?<\/p>\n

\n

Kevin Whipps<\/a> is a writer and editor based in Phoenix, Arizona. When he’s not working on one of the many projects in his queue, he’s looking for fun and irreverent things online to share with his friends.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone wants to get paid what they’re worth, and as creative types, we’re no different. If I put in the time and effort to create something for your company, I should be paid for my time, right? Of course. Now that we’re all clear on that point, here’s the thing. Sometimes, costs can get a […]<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[59],"tags":[51,61,156],"topics":[],"class_list":["post-27293","post","type-post","status-publish","format-standard","hentry","category-design-trends","tag-logo","tag-design","tag-logo-design"],"acf":[],"yoast_head":"\nDo You Think Penn State's New Logo is Worth $128k? - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/do-you-think-penn-states-new-logo-is-worth-128k\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do You Think Penn State's New Logo is Worth $128k?\" \/>\n<meta property=\"og:description\" content=\"Everyone wants to get paid what they're worth, and as creative types, we're no different. If I put in the time and effort to create something for your\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarket.com\/blog\/do-you-think-penn-states-new-logo-is-worth-128k\" \/>\n<meta property=\"og:site_name\" content=\"Creative Market Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crtvmrkt\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-13T20:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-09T08:05:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/08\/09004511\/pennstate-1.jpg.webp\" \/>\n<meta name=\"author\" content=\"Kevin Whipps\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:site\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Whipps\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/do-you-think-penn-states-new-logo-is-worth-128k\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/do-you-think-penn-states-new-logo-is-worth-128k\",\"name\":\"Do You Think Penn State's New Logo is Worth $128k? - Creative Market Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/do-you-think-penn-states-new-logo-is-worth-128k#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/do-you-think-penn-states-new-logo-is-worth-128k#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/08\\\/09004511\\\/pennstate-1.jpg.webp\",\"datePublished\":\"2015-08-13T20:00:21+00:00\",\"dateModified\":\"2024-04-09T08:05:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#\\\/schema\\\/person\\\/7e1bedbb0cb22aaa056fc5b9e218cd6c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/do-you-think-penn-states-new-logo-is-worth-128k#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativemarket.com\\\/blog\\\/do-you-think-penn-states-new-logo-is-worth-128k\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/do-you-think-penn-states-new-logo-is-worth-128k#primaryimage\",\"url\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/08\\\/09004511\\\/pennstate-1.jpg.webp\",\"contentUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/08\\\/09004511\\\/pennstate-1.jpg.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/do-you-think-penn-states-new-logo-is-worth-128k#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do You Think Penn State's New Logo is Worth $128k?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\",\"name\":\"Creative Market Blog\",\"description\":\"Creative Market Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Do You Think Penn State's New Logo is Worth $128k? - Creative Market Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativemarket.com\/blog\/do-you-think-penn-states-new-logo-is-worth-128k","og_locale":"en_US","og_type":"article","og_title":"Do You Think Penn State's New Logo is Worth $128k?","og_description":"Everyone wants to get paid what they're worth, and as creative types, we're no different. If I put in the time and effort to create something for your","og_url":"https:\/\/creativemarket.com\/blog\/do-you-think-penn-states-new-logo-is-worth-128k","og_site_name":"Creative Market Blog","article_publisher":"https:\/\/www.facebook.com\/crtvmrkt","article_published_time":"2015-08-13T20:00:21+00:00","article_modified_time":"2024-04-09T08:05:01+00:00","og_image":[{"url":"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/08\/09004511\/pennstate-1.jpg.webp","type":"","width":"","height":""}],"author":"Kevin Whipps","twitter_card":"summary_large_image","twitter_creator":"@creativemarket","twitter_site":"@creativemarket","twitter_misc":{"Written by":"Kevin Whipps","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/creativemarket.com\/blog\/do-you-think-penn-states-new-logo-is-worth-128k","url":"https:\/\/creativemarket.com\/blog\/do-you-think-penn-states-new-logo-is-worth-128k","name":"Do You Think Penn State's New Logo is Worth $128k? - Creative Market Blog","isPartOf":{"@id":"https:\/\/creativemarket.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creativemarket.com\/blog\/do-you-think-penn-states-new-logo-is-worth-128k#primaryimage"},"image":{"@id":"https:\/\/creativemarket.com\/blog\/do-you-think-penn-states-new-logo-is-worth-128k#primaryimage"},"thumbnailUrl":"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/08\/09004511\/pennstate-1.jpg.webp","datePublished":"2015-08-13T20:00:21+00:00","dateModified":"2024-04-09T08:05:01+00:00","author":{"@id":"https:\/\/creativemarket.com\/blog\/#\/schema\/person\/7e1bedbb0cb22aaa056fc5b9e218cd6c"},"breadcrumb":{"@id":"https:\/\/creativemarket.com\/blog\/do-you-think-penn-states-new-logo-is-worth-128k#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativemarket.com\/blog\/do-you-think-penn-states-new-logo-is-worth-128k"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativemarket.com\/blog\/do-you-think-penn-states-new-logo-is-worth-128k#primaryimage","url":"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/08\/09004511\/pennstate-1.jpg.webp","contentUrl":"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/08\/09004511\/pennstate-1.jpg.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/creativemarket.com\/blog\/do-you-think-penn-states-new-logo-is-worth-128k#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creativemarket.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Do You Think Penn State's New Logo is Worth $128k?"}]},{"@type":"WebSite","@id":"https:\/\/creativemarket.com\/blog\/#website","url":"https:\/\/creativemarket.com\/blog\/","name":"Creative Market Blog","description":"Creative Market Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creativemarket.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/posts\/27293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/comments?post=27293"}],"version-history":[{"count":0,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/posts\/27293\/revisions"}],"wp:attachment":[{"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/media?parent=27293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/categories?post=27293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/tags?post=27293"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/topics?post=27293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}