{"id":27921,"date":"2015-09-01T06:00:48","date_gmt":"2015-09-01T13:00:48","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=27921"},"modified":"2024-04-09T04:11:33","modified_gmt":"2024-04-09T11:11:33","slug":"travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like","title":{"rendered":"Travel In Time: Here's What 10 Ecommerce Sites Used to Look Like"},"content":{"rendered":"

Think about how modern the Internet of today is, what with our responsive design and fancy graphics. Back when I first started using the Internet in the mid-90s (I was -2 years old at the time, obviously), things were a lot different. Not only did it take me 20 minutes to download a picture of what I hoped was a new computer and definitely not some weird link that my buddy emailed to me, but the entire web was a weird place. You might not even recognize it today.
\nWell, thanks to the Internet Archive<\/a> and some digging by the people at Shopify<\/a>, now we do. Here are 10 of the sites that were around back in the day, and what they looked like way back then.
\nMakes you kinda happy that we’re at where we are today, right?<\/p>\n

<\/span>Apple — 1997<\/span><\/h3>\n

\"\"<\/p>\n

\n

<\/span>Netflix — 2002<\/span><\/h3>\n

\"\"<\/p>\n

\n

<\/span>Expedia — 1997<\/a><\/span><\/h3>\n

\"\"<\/p>\n

\n

<\/span>Best Buy — 1997<\/span><\/h3>\n

\"\"<\/p>\n

\n

<\/span>Staples — 1997<\/span><\/h3>\n

\"\"<\/p>\n

\n

<\/span>J. Crew — 1996<\/span><\/h3>\n

\"\"<\/p>\n

\n

<\/span>Sony — 1996<\/span><\/h3>\n

\"\"<\/p>\n

\n

<\/span>Macy’s — 1999<\/span><\/h3>\n

\"\"<\/p>\n

\n

<\/span>Ashley Madison — 2002<\/span><\/h3>\n

\"\"<\/p>\n

\n

<\/span>Toys R Us — 2000<\/span><\/h3>\n

\"\"<\/p>\n

\n

via Shopify Blog<\/a><\/em><\/p>\n

\n

Kevin Whipps<\/a> is a writer and editor based in Phoenix, Arizona. When he’s not working on one of the many projects in his queue, he’s looking for fun and irreverent things online to share with his friends.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Think about how modern the Internet of today is, what with our responsive design and fancy graphics. Back when I first started using the Internet in the mid-90s (I was -2 years old at the time, obviously), things were a lot different. Not only did it take me 20 minutes to download a picture of […]<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[61],"topics":[],"class_list":["post-27921","post","type-post","status-publish","format-standard","hentry","category-creative-inspiration","tag-design"],"acf":[],"yoast_head":"\nTravel In Time: Here's What 10 Ecommerce Sites Used to Look Like - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travel In Time: Here's What 10 Ecommerce Sites Used to Look Like\" \/>\n<meta property=\"og:description\" content=\"Think about how modern the Internet of today is, what with our responsive design and fancy graphics. Back when I first started using the Internet in the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarket.com\/blog\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like\" \/>\n<meta property=\"og:site_name\" content=\"Creative Market Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crtvmrkt\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-01T13:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-09T11:11:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/09\/09011613\/og-websites-1.jpg.webp\" \/>\n<meta name=\"author\" content=\"Kevin Whipps\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:site\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Whipps\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like\",\"name\":\"Travel In Time: Here's What 10 Ecommerce Sites Used to Look Like - Creative Market Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/09\\\/09011613\\\/og-websites-1.jpg.webp\",\"datePublished\":\"2015-09-01T13:00:48+00:00\",\"dateModified\":\"2024-04-09T11:11:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#\\\/schema\\\/person\\\/7e1bedbb0cb22aaa056fc5b9e218cd6c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativemarket.com\\\/blog\\\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like#primaryimage\",\"url\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/09\\\/09011613\\\/og-websites-1.jpg.webp\",\"contentUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/09\\\/09011613\\\/og-websites-1.jpg.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Travel In Time: Here's What 10 Ecommerce Sites Used to Look Like\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\",\"name\":\"Creative Market Blog\",\"description\":\"Creative Market Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Travel In Time: Here's What 10 Ecommerce Sites Used to Look Like - Creative Market Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativemarket.com\/blog\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like","og_locale":"en_US","og_type":"article","og_title":"Travel In Time: Here's What 10 Ecommerce Sites Used to Look Like","og_description":"Think about how modern the Internet of today is, what with our responsive design and fancy graphics. Back when I first started using the Internet in the","og_url":"https:\/\/creativemarket.com\/blog\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like","og_site_name":"Creative Market Blog","article_publisher":"https:\/\/www.facebook.com\/crtvmrkt","article_published_time":"2015-09-01T13:00:48+00:00","article_modified_time":"2024-04-09T11:11:33+00:00","og_image":[{"url":"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/09\/09011613\/og-websites-1.jpg.webp","type":"","width":"","height":""}],"author":"Kevin Whipps","twitter_card":"summary_large_image","twitter_creator":"@creativemarket","twitter_site":"@creativemarket","twitter_misc":{"Written by":"Kevin Whipps","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/creativemarket.com\/blog\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like","url":"https:\/\/creativemarket.com\/blog\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like","name":"Travel In Time: Here's What 10 Ecommerce Sites Used to Look Like - Creative Market Blog","isPartOf":{"@id":"https:\/\/creativemarket.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creativemarket.com\/blog\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like#primaryimage"},"image":{"@id":"https:\/\/creativemarket.com\/blog\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like#primaryimage"},"thumbnailUrl":"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/09\/09011613\/og-websites-1.jpg.webp","datePublished":"2015-09-01T13:00:48+00:00","dateModified":"2024-04-09T11:11:33+00:00","author":{"@id":"https:\/\/creativemarket.com\/blog\/#\/schema\/person\/7e1bedbb0cb22aaa056fc5b9e218cd6c"},"breadcrumb":{"@id":"https:\/\/creativemarket.com\/blog\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativemarket.com\/blog\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativemarket.com\/blog\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like#primaryimage","url":"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/09\/09011613\/og-websites-1.jpg.webp","contentUrl":"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/09\/09011613\/og-websites-1.jpg.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/creativemarket.com\/blog\/travel-in-time-heres-what-10-ecommerce-sites-used-to-look-like#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creativemarket.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Travel In Time: Here's What 10 Ecommerce Sites Used to Look Like"}]},{"@type":"WebSite","@id":"https:\/\/creativemarket.com\/blog\/#website","url":"https:\/\/creativemarket.com\/blog\/","name":"Creative Market Blog","description":"Creative Market Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creativemarket.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/posts\/27921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/comments?post=27921"}],"version-history":[{"count":0,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/posts\/27921\/revisions"}],"wp:attachment":[{"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/media?parent=27921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/categories?post=27921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/tags?post=27921"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/topics?post=27921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}