{"id":28456,"date":"2015-12-18T05:00:37","date_gmt":"2015-12-18T13:00:37","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=28456"},"modified":"2024-04-10T02:52:38","modified_gmt":"2024-04-10T09:52:38","slug":"7-easy-ways-to-make-your-shop-stand-out-from-the-crowd","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/7-easy-ways-to-make-your-shop-stand-out-from-the-crowd","title":{"rendered":"7 Easy Ways to Make Your Business Stand Out From the Crowd"},"content":{"rendered":"

You might have noticed Creative Market is becoming more competitive.
\nCompetition is great. It means more high-quality options for customers. But it’s also a challenge for shop owners. It makes it harder to stand out from the crowd. The good news is there’s a simple way to make your shop stand out. It’s not complicated, but it does take a shift in mindset. But it will make your shop stand out like a glimmering, unforgettable jewel among other shops.
\nHere’s the secret to making your shop stand out from the competition:<\/strong>
\nBe different.
\nI don’t mean this in a superficial way, but in a fundamental way.
\nMake your products differently (instead of making “me too” products).<\/em>
\nShare your products differently (instead of just sending the mandatory tweet and Facebook post.<\/em>
\nCreate preview images differently (instead of modeling your favorite shop).<\/em>
\nThere are hundreds of different ways in which you can be different. In this article, I’m going to share seven ideas to help you can make your shop different (so visitors remember your site and become customers).<\/p>\n

<\/span>1. Do the Opposite<\/span><\/h3>\n

\"Lazy<\/a><\/p>\n

\nIt can be tempting to see a successful product and then make something similar. After all, if it’s selling well for them, why not make one yourself?
\nCreating a product like a best-seller is tempting. It’s tempting because it’s guaranteed to generate sales in the short term.
\nThe problem is that you’ve just become a “me too” brand. Meaning, you run the risk of becoming like the generic supermarket brand. At first you’ll make sales but it’s no way to make a lasting business. Why? Because you’ll blend in with the mountains of other similar products.
\nThe result? Potential customers can’t remember your brand and don’t have brand loyalty.
\nSo how do you avoid becoming a “me too” shop and still take advantage of trends in the market? Do the opposite of your competitors when you create a similar product. For example, let’s say your competitor makes a product called The Ultimate Hand Painted Flower Clip Art Kit<\/em>.
\nInstead of making your set in the same pastel and spring colors why not make one with an Eastern theme? Picture creating a kit with exotic red and orange flowers displayed on a black matte background. See what we’re doing here?
\nWe’re getting a successful idea and then taking it in a different direction. The result is a product that is desirable to the market and unforgettable.\n<\/p>\n

<\/span>2. Outwork Your Competitors (Add descriptions, extra images, demo videos, freebies and more)<\/span><\/h3>\n

\"Lazy<\/a><\/p>\n

\nOne of the easiest ways to make your shop stand out in your prospects’ minds is by getting them to spend more quality time with you. And when customers spend more quality time on your shop page, they’re more likely to make a purchase.
\nSo how can we persuade our customers to spend more time at our shop? The easiest way is to provide more cool, useful, engaging content.
\nLet’s look at another example: imagine you’re selling a branding mock-up kit.
\nHere’s some content you could include to take more of your customers’ time:<\/strong>\n<\/p>\n