{"id":28546,"date":"2015-12-01T05:00:32","date_gmt":"2015-12-01T13:00:32","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=28546"},"modified":"2024-04-10T04:37:04","modified_gmt":"2024-04-10T11:37:04","slug":"how-to-design-a-stunning-brochure-30-expert-tips-and-templates","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/how-to-design-a-stunning-brochure-30-expert-tips-and-templates","title":{"rendered":"How to Design a Stunning Brochure: 30 Expert Tips and Templates"},"content":{"rendered":"

A highly effective brochure distinctly and succinctly details what your business is about and what you can do for your customers. On the other hand, a poorly designed brochure will only chase away potential buyers to the welcoming arms of your competitors.
\nA brochure is a type of leaflet commonly seen on shelves or racks featuring a variety of information about a company, an event, a campaign, a product or a service. It is typically a single sheet that is either a bi-fold or a tri-fold. Some brochures are c-folded, while others are z-folded.<\/p>\n

<\/span>Brochure 101<\/span><\/h2>\n

Others may think that a brochure is no longer relevant, especially now that everything seems like it\u2019s been digitized. But that\u2019s far from the truth. A professionally designed brochure can be an important lead-nurturing marketing strategy.
\nThink about this scenario: you attended a business trade show and met some influential people in your niche for the first time. During your brief meeting with someone, you try to learn more about each other\u2019s company, products or services.
\nBut what happens when you part ways?<\/em>
\nA well-designed brochure will be a reminder to him, and to the other people you\u2019ve met, of what your business is all about. Your brochure will tell them what sets you apart from your competitors.<\/p>\n

<\/span>Tips To Design a Great Brochure<\/span><\/h2>\n

A powerful brochure can educate its readers, convey good credibility and authority to the company, increase the target audience, and persuade consumers to take action. For many graphic designers, creating a quality brochure is a challenge.
\nBelow are 15 tips and tricks on how you or your graphic designer can create the best brochure design for your brand:<\/p>\n

<\/span>1. Know your objective like the back of your hand.<\/span><\/h3>\n

\"tung\"<\/a>
\nImage Credit: Tung<\/a>
\nTo make your design effective, it\u2019s important that you understand what it\u2019s for. The purpose of the brochure will point you to the right direction. Is it for a benefit concert? A contest? An advertising tool? An event?
\nGet as much information about the objective of the brochure so that you can properly choose the design for it. It\u2019s important to note that this is a communication design. Everything you put into the brochure is a direct communication with your audience.<\/p>\n

<\/span>2. Know your customers.<\/span><\/h3>\n

\"No\u00e9mie
\nImage Credit: No\u00e9mie Beaulieu<\/a>
\nSince a brochure is a communication tool, it\u2019s important that you know your target market. This way, you\u2019ll be able to capture their interests.
\nFor instance, if you\u2019re targeting foodies, then choose a design that has something to do with cooking or gastronomical delights. The more you pinpoint the needs and wants of your target market on the brochure, the more effective it\u2019ll be.
\nNow, if you\u2019re unaware of this kind of information, take the time to talk to your salespeople or even to your customers. Use their responses to map out the best design for what you\u2019re offering and what they need.<\/p>\n

<\/span>3. Be creative, be unique.<\/span><\/h3>\n

\"Animation-Theater\"<\/a>
\nImage Credit: Paulina Kacprzak<\/a>
\nCreativity is important to set you apart from your competition. In this time and age when the level of creativity of designers is staggering, uniqueness is paramount.
\nAim for a design that is original and unique. It\u2019s also important that its uniqueness is recognizable. Think of a design that can still stand out even when it\u2019s shuffled with other leaflets in a rack. Strengthening the brand\u2019s identity through creativity is recommended.<\/p>\n

<\/span>4. Practice font restraints.<\/span><\/h3>\n

\"OCCUPY<\/a>
\nImage Credit: Stephane Pianacci<\/a>
\nWhen you start designing for a project, it\u2019s easy enough to go overboard with the font or fonts you\u2019d like to use. While it can be amusing to see a brochure in multiple fonts, it can also be discouraging for others, particularly for potential customers.
\nShow restraint when choosing which font or fonts to use. If your company already has a signature font, then go from there. You can use that font for the entire brochure or you can add one or two more to jazz it up.<\/p>\n

<\/span>5. Go straight to the point.<\/span><\/h3>\n

\"BCN
\nImage Credit: PFP<\/a>
\nIt\u2019s a brochure. It\u2019s not a book.<\/em>
\nSteer clear from the temptation of listing down all the achievements and successes of your company. Avoid putting in all the information about your product or service. Too much information will just confuse the readers and dilute the main point of the brochure.
\nInstead, focus on what will catch the attention of the market. Pinpoint an interest succinctly so the readers can easily grasp what you\u2019re communicating to them.<\/p>\n

<\/span>6. Avoid big words.<\/span><\/h3>\n

\"Travel
\nImage Credit: Rebecca Finn<\/a>
\nThe more complex the words you use, the lesser the credibility you\u2019ll receive. You don\u2019t have to impress your audience with fuzzy words. In fact, the more you use them, the harder it is for you to convey your main point. For brochures, simple English is the best route to take.<\/p>\n

<\/span>7. Design for your readers.<\/span><\/h3>\n

\"PRISM
\nImage Credit: Emphase S\u00e0rl<\/a>
\nOne of the Achilles\u2019 heels of many graphic designers is their struggle to prioritize the design for their readers and take what they want at the backseat.
\nAs a designer, you need to put yourself in the shoes of the brand\u2019s target market. If the audience responds positively to the color red, even if you hate the shade, incorporate it in the design. Think of it this way: you\u2019re serving at the pleasure of your readers.<\/p>\n

<\/span>8. Put an emphasis on the headline.<\/span><\/h3>\n

\"Audi
\nImage Credit: Jonathan Quintin<\/a>
\nThe headline of the brochure should instantly tell the readers what the leaflet is all about. For instance, if it\u2019s for advertising, the headline should convey the product or service being offered and what it can do for its user.
\nOne of the most common blunders business owners make with regards to headlines is peppering them with their company\u2019s information. While basic details about the business are needed, they shouldn\u2019t be highlighted as the headline of the brochure.<\/p>\n

<\/span>9. Add a call-to-action.<\/span><\/h3>\n

\"Italian
\nImage Credit: Oliver Lo<\/a>
\nHowever well-designed your brochure is, if it doesn\u2019t include a call-to-action, it won\u2019t serve its true purpose. Never assume that your audience will buy your product or go to your event just because they\u2019re moved by your beautiful brochure. It doesn\u2019t work that way.
\nEven if you have an eye-catching brochure, it\u2019s still imperative that you provide motivation for readers to get in touch with you or try what you\u2019re offering.<\/p>\n

<\/span>10. Choose the right colors.<\/span><\/h3>\n

\"New
\nImage Credit: Carrie Chang<\/a>
\nThis is one of the challenges of creating a great brochure. People respond to colors differently. Some hate a particular color on sight, while others will pick up a brochure because of its colors.
\nJust like with fonts, if the company has signature colors, use them. And then branch out to different shades and tones using the trademark colors.<\/p>\n

<\/span>11. Use high-quality paper.<\/span><\/h3>\n

\"Brochure
\nImage Credit: Helvetic Brands<\/a>
\nWhen it comes to marketing, flimsy brochure paper is the equivalent of a weak handshake. To make a good impression and promote confidence, mind what paper you use. Choose high-quality paper to stand out. It may be pricier than regular, flimsy ones, but it will show you care for your brand and made an effort for your readers.<\/p>\n

<\/span>12. Add appropriate images.<\/span><\/h3>\n

\"Fellowship
\nImage Credit: Jacques Ramphal<\/a>
\nA brochure without pictures is a boring leaflet. People are visual creatures. We tend to get attracted more if we\u2019re looking at something beautiful, intriguing, or fun. And text messages rarely offer this attraction. But images do.
\nTo make the design more reader-friendly, choose appropriate and relevant photos associated with the main theme of the brochure. Also, avoid using generic images. If you need to invest on paid images, then go for it. Or if you have the budget for a photo shoot for the brochure, then much better.<\/p>\n

<\/span>13. Make it easy for the readers to respond.<\/span><\/h3>\n

\"Brochure\"
\nImage Credit: Paul Marcinkowski<\/a>
\nMake sure that the name, website, contact information, and email of your business are visible in the brochure. If your brand has social media accounts, add them as well. It\u2019s also a clever idea to include a QR code for the convenience of your readers.<\/p>\n

<\/span>14. Give an option.<\/span><\/h3>\n

\"Minimal
\nImage Credit: Abdullah Noman<\/a>
\nIf you have the freedom to make different designs for a one project, then flex your design muscles. Not all brochures must look the same. Today\u2019s market demands change and one thing you can do with this traditional advertising tool is to have more than one brochure design with the same information. This will give the audience the option to choose which one they\u2019ll like best.<\/p>\n

<\/span>15. Make the brochure worth keeping.<\/span><\/h3>\n

\"Glu10
\nImage Credit: Handsome<\/a>
\nAim for a design that can last a long time. This means using quality paper, choosing the right fonts and colors, and adding valuable content. There should be something in the design that can increase its value and that makes it worth keeping.<\/p>\n

<\/span>Awesome Templates for Your Next Brochure<\/span><\/h2>\n

Pre-designed templates can make your job much easier. They provide layouts, color and type choices that help you save time when designing. We have curated a few of our favorite ones below:<\/p>\n\n

<\/figure>\n \n\n
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<\/figure>\n \n\n
\nWith all these pieces of information about brochures and tips on how to effectively make them, you no longer have excuses not to. Keep all of these in mind and you will surely create one for the books!

<\/p>\n

\nProducts Seen In This Post:<\/strong>

<\/p>\n\n

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<\/figure>\n ","protected":false},"excerpt":{"rendered":"

A powerful brochure can educate its readers, convey credibility and authority, and persuade consumers to take action.
\nExplore these 15 tips on how you or your graphic designer can create the best brochure design for your brand.<\/p>\n","protected":false},"author":85,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[74],"tags":[95,100,169,572,41,61],"topics":[],"class_list":["post-28546","post","type-post","status-publish","format-standard","hentry","category-tutorials","tag-how-to-2","tag-tips","tag-print","tag-brochure","tag-inspiration","tag-design"],"acf":[],"yoast_head":"\nHow to Design a Stunning Brochure: 30 Expert Tips and Templates - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/how-to-design-a-stunning-brochure-30-expert-tips-and-templates\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Design a Stunning Brochure: 30 Expert Tips and Templates\" \/>\n<meta property=\"og:description\" content=\"A powerful brochure can educate its readers, convey credibility and authority, and persuade consumers to take action. 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