{"id":28786,"date":"2015-10-06T05:00:04","date_gmt":"2015-10-06T12:00:04","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=28786"},"modified":"2024-04-09T05:21:55","modified_gmt":"2024-04-09T12:21:55","slug":"the-12-best-and-worst-logo-redesigns-of-2015","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/the-12-best-and-worst-logo-redesigns-of-2015","title":{"rendered":"The 12 Best and Worst Logo Redesigns of 2015"},"content":{"rendered":"

As we enter into the final few months of the year, some people like to reflect on what they’ve accomplished and how they’ve grown. Me? I’m a logo nerd, so instead of self reflection, I like to look back and think about which brands have changed. Some of the biggest brands in the world updated their logos this year and as always, the reviews are pretty mixed. Let’s take a look.
\nBe sure to check out our list of the best and worst logo redesigns from 2014<\/a> as well.<\/p>\n

<\/span>1. CareerBuilder<\/span><\/h2>\n

\nLet’s start this off with a bang. CareerBuilder might win the prize for the most universally hated new logo of 2015. Their old logo was a fairly simple, condensed wordmark with a nice color scheme. By contrast, their new logo is somewhat of a mess of colors, icons, typography styles and conflicting ideas.
\n\"logos\"\n<\/p>\n

<\/span>Reactions<\/span><\/h3>\n

\nA poll on UnderConsideration<\/a> allowed respondents to vote on whether the new logo was “Great,” “Fine,” or “Bad.” 93% voted “Bad” for the icon and 89% voted “Bad” for the wordmark (each question had just under 900 votes total). The reactions on Twitter were about the same:\n<\/p>\n

\n

Oh boy…possibly the worst rebrand of the year?: “New Logo for CareerBuilder done In-house: http:\/\/t.co\/ijIjIGRdIQ<\/a>“<\/p>\n

— Laura Biel (@LauraBiel) September 21, 2015<\/a><\/p><\/blockquote>\n