{"id":29091,"date":"2015-10-09T05:00:25","date_gmt":"2015-10-09T12:00:25","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=29091"},"modified":"2024-04-09T05:22:27","modified_gmt":"2024-04-09T12:22:27","slug":"5-secrets-to-create-digital-products-people-will-buy-love-share","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/5-secrets-to-create-digital-products-people-will-buy-love-share","title":{"rendered":"5 Secrets to Create Digital Products People Will Buy, Love & Share"},"content":{"rendered":"

We’ve had plenty of great advice here on the Creative Market blog about how to boost your product sales through effective descriptions<\/a>, screenshots<\/a>, and sales strategies<\/a>; but what about the actual product itself? Like myself, I’m sure other shop owners often ask themselves “What the hel-vetica shall I design for my next product?†It’s an exciting question but can also be quite daunting, creating a digital product from scratch can take a long time and you want to make sure that time is invested wisely. I’d like to share some points worth considering before you’ve even started the design process of your next digital product, which will help to maximise your chances of hitting those popular pages.

<\/span> 1. What’s trending? <\/span><\/h2>

A bit of market research can go a long way in this case, and there are some quick & easy ways you can not only figure out what’s currently in high demand, but also pick up a little inspiration on the way. One very handy tool and a great starting point is the Top 100 Search Terms on Creative Market<\/a> spreadsheet, which will give you an insight into some general design categories that are likely to generate traffic. For a more direct approach, sites like Designspiration<\/a>, Dribbble<\/a> and Behance<\/a> will give you a large dose of popular creative work and current design trends, perfect for getting those creative juices flowing.<\/p>

<\/span> 2. Use your strengths to your advantage <\/span><\/h2>

In a nutshell, do what you’re good at doing! (Thank you captain obvious, your work here is done). But more specifically, what skills do you have that are most likely to stand out amongst the crowd? Following on from the last point, it’s easy to get carried away with an idea just because it’s hot on the popular list. Being a jack-of-all-trades can certainly have it’s benefits, but focussing your products on your most honed skills will allow your individual style to shine through; something that we regularly see in top selling products.
\nSkybox Creative<\/a> often specializes in products with an abstract, cosmic style with a real eye-catching quality.<\/p>

<\/span> 3. Uniqueness is key <\/span><\/h2>

This can often be the most difficult part when it comes to planning your next product, and sometimes ideas are unique for a reason; “T-shirt mockups… on a cat? Eureka!†But one easier way to approach this is by looking at the current trends and finding a new angle to work from, rather than trying to think of something completely unique. Finding a gap in the market can have a drastic effect on your products success, and this is where the extra planning & research can really pay off.
\nFaith & Glory<\/a> follows the current trend in hand lettering, but by combining 2 different font styles it offers a unique selling point.<\/p>

<\/span> 4. Make sure it’s a good investment for your customers <\/span><\/h2>

Before starting on your next product it’s worth asking yourself, “will this save my customers time & money?†We’re all too familiar with budget constraints and looming deadlines set by our clients, and anything which can help ease these pressures is sure to be an attractive quality. One-click effects, reusability and bonus extras are all areas to consider when it comes to designing a highly investible product.
\nPit Stop<\/a> is not only a great time-saver, but it’s also a product that could be used for years to come without using the same texture twice.<\/p>

<\/span> 5. Appeal to a wider audience <\/span><\/h2>

So you’ve done the hard bit and nailed down a concept for your next product, woo-hoo! But remember that designers come in all shapes and sizes, and if possible try to avoid limiting your products appeal to one particular group. This general idea can be applied across a range of product categories, for example:<\/p>