{"id":29388,"date":"2015-10-14T10:00:01","date_gmt":"2015-10-14T17:00:01","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=29388"},"modified":"2024-04-09T05:22:57","modified_gmt":"2024-04-09T12:22:57","slug":"brand-truths-exposed-these-logos-dont-lie","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/brand-truths-exposed-these-logos-dont-lie","title":{"rendered":"Brand Truths Exposed: These Logos Don&#039;t Lie"},"content":{"rendered":"<p>Brands. We see them all the time, talk about them like they&#8217;re people, and &acirc;&euro;&rdquo; depending on where you work &acirc;&euro;&rdquo; they come up in conversations <em>all<\/em> the time. But as much as we discuss how proper branding should work, a company&#8217;s logo never tells the true story.<br \/>\nDesigner <a href=\"http:\/\/www.viktorhertz.com\/50714\/439429\/home\/honest-logos\">Viktor Hertz<\/a> not only has an awesome name, but also took it upon himself to create logos that showed what a brand is actually about. The results are super funny, and there are so many of them that we could only use a couple on this page.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/10\/09050556\/lollogos-01.jpg.webp\" alt=\"\" width=\"680\" height=\"510\" class=\"aligncenter size-full wp-image-29389\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/10\/09050559\/lollogos-02.jpg.webp\" alt=\"\" width=\"680\" height=\"510\" class=\"aligncenter size-full wp-image-29390\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/10\/09050603\/lollogos-03.jpg.webp\" alt=\"\" width=\"680\" height=\"510\" class=\"aligncenter size-full wp-image-29391\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/10\/09050610\/lollogos-04.jpg.webp\" alt=\"\" width=\"680\" height=\"510\" class=\"aligncenter size-full wp-image-29392\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/10\/09050612\/lollogos-05.jpg.webp\" alt=\"\" width=\"680\" height=\"510\" class=\"aligncenter size-full wp-image-29393\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/10\/09050613\/lollogos-06.jpg.webp\" alt=\"\" width=\"680\" height=\"510\" class=\"aligncenter size-full wp-image-29394\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/10\/09050615\/lollogos-07.jpg.webp\" alt=\"\" width=\"680\" height=\"510\" class=\"aligncenter size-full wp-image-29395\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/10\/09050625\/lollogos-08.jpg.webp\" alt=\"\" width=\"680\" height=\"510\" class=\"aligncenter size-full wp-image-29396\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/10\/09050627\/lollogos-09.jpg.webp\" alt=\"\" width=\"680\" height=\"510\" class=\"aligncenter size-full wp-image-29397\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/10\/09050629\/lollogos-010.jpg.webp\" alt=\"\" width=\"680\" height=\"510\" class=\"aligncenter size-full wp-image-29398\"><br \/>\nIt&#8217;s about time that someone stuck it to the man, right?<br \/>\n<em>via <a href=\"http:\/\/designtaxi.com\/news\/380729\/LOL-If-Popular-Brand-Logos-Were-Brutally-Honest\/\">Design Taxi<\/a><\/em><\/p>\n<hr>\n<p><em><a href=\"http:\/\/kevinwhipps.com\">Kevin Whipps<\/a> is a writer and editor based in Phoenix, Arizona. When he&#8217;s not working on one of the many writing projects in his queue, he&#8217;s designing stickers with his wife at <a href=\"http:\/\/whippsstickerco.com\">Whipps Sticker Co.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands. We see them all the time, talk about them like they&#8217;re people, and &acirc;&euro;&rdquo; depending on where you work &acirc;&euro;&rdquo; they come up in conversations all the time. But as much as we discuss how proper branding should work, a company&#8217;s logo never tells the true story. Designer Viktor Hertz not only has an [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[61],"topics":[],"class_list":["post-29388","post","type-post","status-publish","format-standard","hentry","category-creative-inspiration","tag-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Truths Exposed: These Logos Don&#039;t Lie - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/brand-truths-exposed-these-logos-dont-lie\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Truths Exposed: These Logos Don&#039;t Lie\" \/>\n<meta property=\"og:description\" content=\"Brands. We see them all the time, talk about them like they&#039;re people, and &acirc;&euro;&rdquo; depending on where you work &acirc;&euro;&rdquo; they come\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarket.com\/blog\/brand-truths-exposed-these-logos-dont-lie\" \/>\n<meta property=\"og:site_name\" content=\"Creative Market Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crtvmrkt\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-14T17:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-09T12:22:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/10\/09050556\/lollogos-01.jpg.webp\" \/>\n<meta name=\"author\" content=\"Kevin Whipps\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:site\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Whipps\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/brand-truths-exposed-these-logos-dont-lie\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/brand-truths-exposed-these-logos-dont-lie\",\"name\":\"Brand Truths Exposed: These Logos Don&#039;t Lie - Creative Market Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/brand-truths-exposed-these-logos-dont-lie#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/brand-truths-exposed-these-logos-dont-lie#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/10\\\/09050556\\\/lollogos-01.jpg.webp\",\"datePublished\":\"2015-10-14T17:00:01+00:00\",\"dateModified\":\"2024-04-09T12:22:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#\\\/schema\\\/person\\\/7e1bedbb0cb22aaa056fc5b9e218cd6c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/brand-truths-exposed-these-logos-dont-lie#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativemarket.com\\\/blog\\\/brand-truths-exposed-these-logos-dont-lie\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/brand-truths-exposed-these-logos-dont-lie#primaryimage\",\"url\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/10\\\/09050556\\\/lollogos-01.jpg.webp\",\"contentUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/10\\\/09050556\\\/lollogos-01.jpg.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/brand-truths-exposed-these-logos-dont-lie#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Truths Exposed: These Logos Don&#039;t Lie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\",\"name\":\"Creative Market Blog\",\"description\":\"Creative Market Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brand Truths Exposed: These Logos Don&#039;t Lie - Creative Market Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativemarket.com\/blog\/brand-truths-exposed-these-logos-dont-lie","og_locale":"en_US","og_type":"article","og_title":"Brand Truths Exposed: These Logos Don&#039;t Lie","og_description":"Brands. 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