{"id":31180,"date":"2015-12-10T05:30:16","date_gmt":"2015-12-10T13:30:16","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=31180"},"modified":"2024-04-10T02:51:17","modified_gmt":"2024-04-10T09:51:17","slug":"lebron-james-gets-his-own-typeface-after-signing-lifetime-deal-with-nike","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/lebron-james-gets-his-own-typeface-after-signing-lifetime-deal-with-nike","title":{"rendered":"Lebron James Gets His Own Typeface After Signing Lifetime Deal With Nike"},"content":{"rendered":"<p>Not sure if you&#8217;ve heard this one yet, but basketball player <a href=\"http:\/\/espn.go.com\/nba\/story\/_\/id\/14314807\/lebron-james-signs-life-deal-nike\">LeBron James just signed a lifetime contract with Nike<\/a>. That&#8217;s kind of a big deal, but what does it have to do with design? Well UK company <a href=\"http:\/\/www.madebysawdust.co.uk\/\" target=\"_blank\" rel=\"noopener\">Sawdust<\/a> was tasked with creating a custom typeface for the player known as &#8220;The King,&#8221; and, well, <a href=\"http:\/\/www.madebysawdust.co.uk\/work\/lebron-james\/#\">here it is:<\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/12\/10001528\/lebron-10.jpg.webp\" alt=\"\" width=\"680\" height=\"430\" class=\"aligncenter size-full wp-image-31192\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/12\/10001532\/lebron-02.jpg.webp\" alt=\"\" width=\"680\" height=\"430\" class=\"aligncenter size-full wp-image-31183\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/12\/10001536\/lebron-03.jpg.webp\" alt=\"\" width=\"680\" height=\"430\" class=\"aligncenter size-full wp-image-31184\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/12\/10001539\/lebron-07.jpg.webp\" alt=\"\" width=\"680\" height=\"430\" class=\"aligncenter size-full wp-image-31188\"><br \/>\nNow there&#8217;s no explanation of the design process, other than this:<\/p>\n<blockquote><p>Display typeface for NBA basketball player LeBron James, an initiative that saw the font used across his Nike product range. The design of the typeface is based on LeBron&#8217;s existing logo.<br \/>\nClient: Nike Basketball<\/p><\/blockquote>\n<p>\nEither way, this is pretty cool deal. Having your own typeface makes branding pretty straightforward, and, since he is the biggest name in basketball nowadays, it makes sense that he&#8217;d have his own typeface. Hey, maybe this will start a trend &acirc;&euro;&rdquo; who knows?<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/12\/10001543\/lebron-01.jpg.webp\" alt=\"\" width=\"680\" height=\"430\" class=\"aligncenter size-full wp-image-31182\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/12\/10001547\/lebron-04.jpg.webp\" alt=\"\" width=\"680\" height=\"430\" class=\"aligncenter size-full wp-image-31185\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/12\/10001551\/lebron-05.jpg.webp\" alt=\"\" width=\"680\" height=\"430\" class=\"aligncenter size-full wp-image-31186\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/12\/10001554\/lebron-06.jpg.webp\" alt=\"\" width=\"680\" height=\"430\" class=\"aligncenter size-full wp-image-31187\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/12\/10001558\/lebron-08.jpg.webp\" alt=\"\" width=\"680\" height=\"430\" class=\"aligncenter size-full wp-image-31189\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/12\/10001601\/lebron-09.jpg.webp\" alt=\"\" width=\"680\" height=\"430\" class=\"aligncenter size-full wp-image-31190\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/12\/10001605\/lebron-11.jpg.webp\" alt=\"\" width=\"680\" height=\"962\" class=\"aligncenter size-full wp-image-31191\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/12\/10001610\/lebron-12.jpg.webp\" alt=\"\" width=\"680\" height=\"430\" class=\"aligncenter size-full wp-image-31193\">\n<\/p>\n<hr>\n<p><em><a href=\"http:\/\/kevinwhipps.com\">Kevin Whipps<\/a> is a writer and editor based in Phoenix, Arizona. When he&#8217;s not working on one of the many writing projects in his queue, he&#8217;s designing stickers with his wife at <a href=\"http:\/\/whippsstickerco.com\">Whipps Sticker Co.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not sure if you&#8217;ve heard this one yet, but basketball player LeBron James just signed a lifetime contract with Nike. That&#8217;s kind of a big deal, but what does it have to do with design? Well UK company Sawdust was tasked with creating a custom typeface for the player known as &#8220;The King,&#8221; and, well, [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[93],"tags":[1084,46,51,61,1079,1080,1081,1082,1083],"topics":[],"class_list":["post-31180","post","type-post","status-publish","format-standard","hentry","category-news","tag-the-king","tag-branding","tag-logo","tag-design","tag-basketball","tag-king-james","tag-lebron-james","tag-nike","tag-shoes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lebron James Gets His Own Typeface After Signing Lifetime Deal With Nike - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/lebron-james-gets-his-own-typeface-after-signing-lifetime-deal-with-nike\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lebron James Gets His Own Typeface After Signing Lifetime Deal With Nike\" \/>\n<meta property=\"og:description\" content=\"Not sure if you&#039;ve heard this one yet, but basketball player LeBron James just signed a lifetime contract with Nike. That&#039;s kind of a big deal, but what\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarket.com\/blog\/lebron-james-gets-his-own-typeface-after-signing-lifetime-deal-with-nike\" \/>\n<meta property=\"og:site_name\" content=\"Creative Market Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crtvmrkt\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-10T13:30:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-10T09:51:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2015\/12\/10001528\/lebron-10.jpg.webp\" \/>\n<meta name=\"author\" content=\"Kevin Whipps\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:site\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Whipps\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/lebron-james-gets-his-own-typeface-after-signing-lifetime-deal-with-nike\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/lebron-james-gets-his-own-typeface-after-signing-lifetime-deal-with-nike\",\"name\":\"Lebron James Gets His Own Typeface After Signing Lifetime Deal With Nike - Creative Market Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/lebron-james-gets-his-own-typeface-after-signing-lifetime-deal-with-nike#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/lebron-james-gets-his-own-typeface-after-signing-lifetime-deal-with-nike#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/12\\\/10001528\\\/lebron-10.jpg.webp\",\"datePublished\":\"2015-12-10T13:30:16+00:00\",\"dateModified\":\"2024-04-10T09:51:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#\\\/schema\\\/person\\\/7e1bedbb0cb22aaa056fc5b9e218cd6c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/lebron-james-gets-his-own-typeface-after-signing-lifetime-deal-with-nike#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativemarket.com\\\/blog\\\/lebron-james-gets-his-own-typeface-after-signing-lifetime-deal-with-nike\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/lebron-james-gets-his-own-typeface-after-signing-lifetime-deal-with-nike#primaryimage\",\"url\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/12\\\/10001528\\\/lebron-10.jpg.webp\",\"contentUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2015\\\/12\\\/10001528\\\/lebron-10.jpg.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/lebron-james-gets-his-own-typeface-after-signing-lifetime-deal-with-nike#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lebron James Gets His Own Typeface After Signing Lifetime Deal With Nike\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\",\"name\":\"Creative Market Blog\",\"description\":\"Creative Market Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lebron James Gets His Own Typeface After Signing Lifetime Deal With Nike - Creative Market Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativemarket.com\/blog\/lebron-james-gets-his-own-typeface-after-signing-lifetime-deal-with-nike","og_locale":"en_US","og_type":"article","og_title":"Lebron James Gets His Own Typeface After Signing Lifetime Deal With Nike","og_description":"Not sure if you've heard this one yet, but basketball player LeBron James just signed a lifetime contract with Nike. 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