{"id":32249,"date":"2016-01-13T05:30:53","date_gmt":"2016-01-13T13:30:53","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=32249"},"modified":"2024-04-10T05:25:31","modified_gmt":"2024-04-10T12:25:31","slug":"bad-or-rad-pearsons-new-logo","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/bad-or-rad-pearsons-new-logo","title":{"rendered":"Bad or Rad: Pearson&#039;s New Logo"},"content":{"rendered":"<p><a href=\"https:\/\/www.pearson.com\">Pearson<\/a>, <a href=\"https:\/\/www.pearson.com\/about-us\/education---the-story-so-far.html\">&#8220;The world\u2019s leading learning company,&#8221;<\/a> has a history that dates back to 1724, so it\u2019s no surprise they were looking for a brand refresh. They recently spruced up their logo. Here&#8217;s the old one:<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/01\/pearson-00.jpg\" alt=\"\" width=\"680\" height=\"184\" class=\"aligncenter size-full wp-image-32250\"><br \/>\nAnd here&#8217;s the new one:<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/01\/pearson-01.jpg\" alt=\"\" width=\"680\" height=\"537\" class=\"aligncenter size-full wp-image-32251\"><br \/>\nThe logo was designed by <a href=\"http:\/\/freemavens.com\">Freemavens<\/a> our of London, with identity work done by <a href=\"http:\/\/www.togetherdesign.co.uk\">Together Design.<\/a><br \/>\n<iframe loading=\"lazy\" width=\"680\" height=\"383\" src=\"https:\/\/www.youtube.com\/embed\/vsH1PSteduY\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><br \/>\nThe most obvious thing to note here is the integration of the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Interrobang\">Interrobang<\/a>, a bit of punctuation that only a few grammar geeks may know. It basically combines the exclamation point and question mark to function as &#8220;?!&#8221; at the end of a sentence, but in one glyph. The video above gives some background on why its inclusion aligns with their brand and mission.<br \/>\nAnyways, here&#8217;s what the world at large (or folks on Twitter, anyway) think:<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Nice brand \u2013 but that &#8216;thumbprint&#8217; logo is just an interrobang, surely? ? meets ! in new Pearson logo | Design Week <a href=\"https:\/\/t.co\/rsxM3ziygX\">https:\/\/t.co\/rsxM3ziygX<\/a><\/p>\n<p>\u2014 Slick Attire (@SlickAttire) <a href=\"https:\/\/twitter.com\/SlickAttire\/status\/684851832406065152\">January 6, 2016<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">New Pearson logo fuses 3 characters into 1. No, not a $ sign! <a href=\"https:\/\/t.co\/pLsKU2UKBD\">https:\/\/t.co\/pLsKU2UKBD<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/interrobang?src=hash\">#interrobang<\/a><\/p>\n<p>\u2014 EduShyster (@EduShyster) <a href=\"https:\/\/twitter.com\/EduShyster\/status\/685529130880921602\">January 8, 2016<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">The new interrobang <a href=\"https:\/\/twitter.com\/pearson\">@pearson<\/a> logo is spot on for them. It says we aren&#8217;t sure what we are doing, but we do it loudly! <a href=\"https:\/\/twitter.com\/hashtag\/edtech?src=hash\">#edtech<\/a><\/p>\n<p>\u2014 Kevin Reynen (@kreynen) <a href=\"https:\/\/twitter.com\/kreynen\/status\/684431837599432704\">January 5, 2016<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/pearson\">@pearson<\/a> what you *should* be up to is fixing the min-height: 100% issue for Safari on <a href=\"https:\/\/t.co\/1RRihA1KCT\">https:\/\/t.co\/1RRihA1KCT<\/a> <a href=\"https:\/\/t.co\/1LOnFKH6S7\">pic.twitter.com\/1LOnFKH6S7<\/a><\/p>\n<p>\u2014 Kevin Reynen (@kreynen) <a href=\"https:\/\/twitter.com\/kreynen\/status\/684443998111440896\">January 5, 2016<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">My company <a href=\"https:\/\/twitter.com\/pearson\">@Pearson<\/a> unveiled our new logo today. It represents the excitement and curiosity to learn. <a href=\"https:\/\/twitter.com\/hashtag\/PearsonProud?src=hash\">#PearsonProud<\/a> <a href=\"https:\/\/t.co\/uyoKWbtYdg\">pic.twitter.com\/uyoKWbtYdg<\/a><\/p>\n<p>\u2014 Jamie Shoup (@JamieShoup76) <a href=\"https:\/\/twitter.com\/JamieShoup76\/status\/684054605366464515\">January 4, 2016<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nWhat about you? Do you dig the new Pearson logo or should they toss it?<br \/>\n<em>via <a href=\"http:\/\/www.underconsideration.com\/brandnew\/archives\/new_logo_and_identity_for_pearson_by_together_design.php\">Under Consideration<\/a><\/em><\/p>\n<hr>\n<p><em><a href=\"http:\/\/kevinwhipps.com\">Kevin Whipps<\/a> is a writer and editor based in Phoenix, Arizona. When he&#8217;s not working on one of the many writing projects in his queue, he&#8217;s designing stickers with his wife at <a href=\"http:\/\/whippsstickerco.com\">Whipps Sticker Co.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pearson, &#8220;The world\u2019s leading learning company,&#8221; has a history that dates back to 1724, so it\u2019s no surprise they were looking for a brand refresh. They recently spruced up their logo. Here&#8217;s the old one: And here&#8217;s the new one: The logo was designed by Freemavens our of London, with identity work done by Together [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[61],"topics":[],"class_list":["post-32249","post","type-post","status-publish","format-standard","hentry","category-creative-inspiration","tag-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bad or Rad: Pearson&#039;s New Logo - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/bad-or-rad-pearsons-new-logo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bad or Rad: Pearson&#039;s New Logo\" \/>\n<meta property=\"og:description\" content=\"Pearson, &quot;The world\u2019s leading learning company,&quot; has a history that dates back to 1724, so it\u2019s no surprise they were looking for a brand refresh. 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