{"id":32763,"date":"2016-01-29T06:00:03","date_gmt":"2016-01-29T14:00:03","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=32763"},"modified":"2024-04-10T06:11:30","modified_gmt":"2024-04-10T13:11:30","slug":"bad-or-rad-the-biggest-loser","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/bad-or-rad-the-biggest-loser","title":{"rendered":"Bad or Rad: The Biggest Loser"},"content":{"rendered":"

I never got into The Biggest Loser<\/em>, but I do remember when the TV show first hit the air more than a decade ago. For the uninitiated, the premise is fairly simple: get some overweight people and film them to see who can lose the most weight each week, and whoever loses the least gets eliminated — or something like that. There have been variations on the premise over the years, but there’s really only one that we care about: the logo.
\nFor a refresher, here’s their old logo:
\n\"\"
\nAnd here’s the new one:
\n\"\"
\nI suppose this all makes sense, because if you didn’t know that The Biggest Loser<\/em> was a TV show, you might know it from the related books, products and all the other stuff that carry the brand name. So a change makes sense, is the point.
\nBut is this the right one? Let us know!
\nvia Under Consideration<\/a><\/em><\/p>\n

\n

Kevin Whipps<\/a> is a writer and editor based in Phoenix, Arizona. When he’s not working on one of the many writing projects in his queue, he’s designing stickers with his wife at Whipps Sticker Co.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

I never got into The Biggest Loser, but I do remember when the TV show first hit the air more than a decade ago. For the uninitiated, the premise is fairly simple: get some overweight people and film them to see who can lose the most weight each week, and whoever loses the least gets […]<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[59],"tags":[61,1101,1118,1156],"topics":[],"class_list":["post-32763","post","type-post","status-publish","format-standard","hentry","category-design-trends","tag-design","tag-rebrand","tag-bad-or-rad","tag-biggest-loser"],"acf":[],"yoast_head":"\nBad or Rad: The Biggest Loser - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/bad-or-rad-the-biggest-loser\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bad or Rad: The Biggest Loser\" \/>\n<meta property=\"og:description\" content=\"I never got into The Biggest Loser, but I do remember when the TV show first hit the air more than a decade ago. For the uninitiated, the premise is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarket.com\/blog\/bad-or-rad-the-biggest-loser\" \/>\n<meta property=\"og:site_name\" content=\"Creative Market Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crtvmrkt\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-29T14:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-10T13:11:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/01\/10011410\/biggest-loser-01.jpg.webp\" \/>\n<meta name=\"author\" content=\"Kevin Whipps\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:site\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Whipps\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-the-biggest-loser\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-the-biggest-loser\",\"name\":\"Bad or Rad: The Biggest Loser - Creative Market Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-the-biggest-loser#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-the-biggest-loser#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2016\\\/01\\\/10011410\\\/biggest-loser-01.jpg.webp\",\"datePublished\":\"2016-01-29T14:00:03+00:00\",\"dateModified\":\"2024-04-10T13:11:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#\\\/schema\\\/person\\\/7e1bedbb0cb22aaa056fc5b9e218cd6c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-the-biggest-loser#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-the-biggest-loser\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-the-biggest-loser#primaryimage\",\"url\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2016\\\/01\\\/10011410\\\/biggest-loser-01.jpg.webp\",\"contentUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2016\\\/01\\\/10011410\\\/biggest-loser-01.jpg.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-the-biggest-loser#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bad or Rad: The Biggest Loser\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\",\"name\":\"Creative Market Blog\",\"description\":\"Creative Market Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bad or Rad: The Biggest Loser - Creative Market Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativemarket.com\/blog\/bad-or-rad-the-biggest-loser","og_locale":"en_US","og_type":"article","og_title":"Bad or Rad: The Biggest Loser","og_description":"I never got into The Biggest Loser, but I do remember when the TV show first hit the air more than a decade ago. 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