{"id":33710,"date":"2016-02-25T05:00:42","date_gmt":"2016-02-25T13:00:42","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=33710"},"modified":"2024-04-10T06:23:43","modified_gmt":"2024-04-10T13:23:43","slug":"if-us-presidential-candidates-were-fonts","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/if-us-presidential-candidates-were-fonts","title":{"rendered":"If US Presidential Candidates Were Fonts"},"content":{"rendered":"<p>For this post, I wanted to find which fonts best match the 2016 presidential candidates. This list is not comprehensive. Instead, I used the current front runners and researched their defining qualities to match these with the font that best represents them. The pairings don&acirc;&euro;&trade;t reflect their physical characteristics, instead focusing on their personal traits.<br \/>\nI should mention that the pairings highlight the opinion of the media and popular articles\/videos on the internet, since that is where the lion&#8217;s share of the research was done. I, of course, don&acirc;&euro;&trade;t know any of these candidates personally and tried to reflect only the results of my research and not personal biases.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hillary_Clinton\"><\/span>Hillary Clinton<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Font choice:<\/strong><em>Freight Display Pro Semibold<\/em><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/02\/10035333\/Hillary-Clinton.jpg.webp\" alt=\"Hillary Clinton\" width=\"680\" height=\"400\" class=\"aligncenter size-full wp-image-33715\"><\/p>\n<p>\nHillary&acirc;&euro;&trade;s career guided this pairing; drawing from her start as a lawyer after an extensive education, which has fed into her many years as a dedicated career politician.<br \/>\n<strong>Keywords: <\/strong>Lawyer, educated, determined, experienced.\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bernie_Sanders\"><\/span>Bernie Sanders<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Font choice:<\/strong><em>Prosto Sans Black<\/em><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/02\/10035336\/Bernie-Sanders.jpg.webp\" alt=\"Bernie Sanders\" width=\"680\" height=\"400\" class=\"aligncenter size-full wp-image-33713\"><\/p>\n<p>\nProsto Sans matched Bernie Sander&acirc;&euro;&trade;s determined and idealist personality. It is an approachable font that is underpinned with clarity and quirkiness.<br \/>\n<strong>Keywords: <\/strong>Activist, progressivist, grassroot, non militant\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Donald_Trump\"><\/span>Donald Trump<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Font choice:<\/strong><em>American Chromatic<\/em><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/02\/10035340\/Donald-Trump.jpg.webp\" alt=\"Donald Trump\" width=\"680\" height=\"400\" class=\"aligncenter size-full wp-image-33714\"><\/p>\n<p>\nAmerican Chromatic seemed to match more than just his personality, but also Trump&#8217;s patriotism and political views. He has captured thousands with the idea that political correctness has no place in our society. American Chromatic also fits Trump&#8217;s past experiences in entertainment.<br \/>\n<strong>Keywords: <\/strong>Businessmen, pompous, funny, personality\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jeb_Bush\"><\/span>Jeb Bush<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Font choice:<\/strong><em>Museo Sans Rounded 700<\/em><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/02\/10035343\/Jeb-Bush.jpg.webp\" alt=\"Jeb Bush\" width=\"680\" height=\"400\" class=\"aligncenter size-full wp-image-33716\"><\/p>\n<p>\nMuseo, like the Bush family, is like a repeating work horse. They both carry forward their experiences and lessons, looking to shape their impression on their listeners. Furthermore, they have a familiarity that is easy to return to, but not always the best to return to.<br \/>\n<strong>Keywords: <\/strong>family, honest, legacy, experienced, nice\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"John_Kasich\"><\/span>John Kasich<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Font choice:<\/strong><em>Times New Roman Italic<\/em><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/02\/10035347\/John-Kasich.jpg.webp\" alt=\"John Kasich\" width=\"680\" height=\"400\" class=\"aligncenter size-full wp-image-33717\"><\/p>\n<p>\nKasich, like Times New Roman, is qualified, prestigious, well-crafted, and sometimes arrogant. Both could benefit from a vacation.<br \/>\n<strong>Keywords: <\/strong>Qualified, by-the-book, blunt-spoken, arrogant\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ted_Cruz\"><\/span>Ted Cruz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Font choice:<\/strong><em>Ubuntu Light<\/em><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/02\/10035350\/Ted-Cruz.jpg.webp\" alt=\"Ted Cruz\" width=\"680\" height=\"400\" class=\"aligncenter size-full wp-image-33718\"><\/p>\n<p>\nWith hard edges and sharp corners, Ubuntu seemed like the ideal match for Ted Cruz, a fiercely conservative, and stubbornly focused individual.<br \/>\n<strong>Keywords: <\/strong>Focused, stubborn, intelligent, conservative<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For this post, I wanted to find which fonts best match the 2016 presidential candidates. This list is not comprehensive. Instead, I used the current front runners and researched their defining qualities to match these with the font that best represents them. The pairings don&acirc;&euro;&trade;t reflect their physical characteristics, instead focusing on their personal traits. [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"topics":[],"class_list":["post-33710","post","type-post","status-publish","format-standard","hentry","category-creative-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>If US Presidential Candidates Were Fonts - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/if-us-presidential-candidates-were-fonts\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If US Presidential Candidates Were Fonts\" \/>\n<meta property=\"og:description\" content=\"For this post, I wanted to find which fonts best match the 2016 presidential candidates. 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