{"id":34306,"date":"2016-03-16T05:07:51","date_gmt":"2016-03-16T12:07:51","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=34306"},"modified":"2024-04-10T22:50:02","modified_gmt":"2024-04-11T05:50:02","slug":"how-to-design-a-brand-identity-visual-recap","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/how-to-design-a-brand-identity-visual-recap","title":{"rendered":"How to Design a Brand Identity: Visual Recap"},"content":{"rendered":"<p>Some time ago we shared a <a href=\"https:\/\/creativemarket.com\/blog\/designing-a-brand-identity?&amp;nb=1\" target=\"_blank\" rel=\"noopener\">series of steps<\/a> to build a visually strong brand identity. We also wrote an ebook to help you understand the basics of branding from different authors&#8217; point of view. You can download the <a href=\"https:\/\/creativemarket.com\/ebooks\/branding\" target=\"_blank\" rel=\"noopener\">ebook<\/a> here. Today we&#8217;re going to share some of the key steps and concepts involved in designing a brand identity in a single graphic that you can bookmark and refer to quickly. Since this graphic is based on our primer on <a href=\"https:\/\/creativemarket.com\/blog\/designing-a-brand-identity\" target=\"_blank\" rel=\"noopener\">Designing a Brand Identity<\/a>, the definitions and process you&#8217;ll find below were first developed by our very own <a href=\"https:\/\/creativemarket.com\/gerrenlamson\/shop\" target=\"_blank\" rel=\"noopener\">Gerren Lamson<\/a>.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/03\/10221210\/brand-identity-design-basics-infographic.jpg.webp\" alt=\"brand-identity-design-basics-infographic\" width=\"800\" height=\"4582\" class=\"aligncenter size-full wp-image-34307\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some time ago we shared a series of steps to build a visually strong brand identity. We also wrote an ebook to help you understand the basics of branding from different authors&#8217; point of view. You can download the ebook here. Today we&#8217;re going to share some of the key steps and concepts involved in [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[74],"tags":[155],"topics":[],"class_list":["post-34306","post","type-post","status-publish","format-standard","hentry","category-tutorials","tag-infographic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Design a Brand Identity: Visual Recap - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/how-to-design-a-brand-identity-visual-recap\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Design a Brand Identity: Visual Recap\" \/>\n<meta property=\"og:description\" content=\"Some time ago we shared a series of steps to build a visually strong brand identity. We also wrote an ebook to help you understand the basics of branding\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarket.com\/blog\/how-to-design-a-brand-identity-visual-recap\" \/>\n<meta property=\"og:site_name\" content=\"Creative Market Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crtvmrkt\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-16T12:07:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-11T05:50:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/03\/10221210\/brand-identity-design-basics-infographic.jpg.webp\" \/>\n<meta name=\"author\" content=\"Creative Market\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:site\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Creative Market\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/how-to-design-a-brand-identity-visual-recap\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/how-to-design-a-brand-identity-visual-recap\",\"name\":\"How to Design a Brand Identity: Visual Recap - Creative Market Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/how-to-design-a-brand-identity-visual-recap#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/how-to-design-a-brand-identity-visual-recap#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2016\\\/03\\\/10221210\\\/brand-identity-design-basics-infographic.jpg.webp\",\"datePublished\":\"2016-03-16T12:07:51+00:00\",\"dateModified\":\"2024-04-11T05:50:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#\\\/schema\\\/person\\\/d6927fab89f28e3dd8f6bb7b36219d66\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/how-to-design-a-brand-identity-visual-recap#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativemarket.com\\\/blog\\\/how-to-design-a-brand-identity-visual-recap\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/how-to-design-a-brand-identity-visual-recap#primaryimage\",\"url\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2016\\\/03\\\/10221210\\\/brand-identity-design-basics-infographic.jpg.webp\",\"contentUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2016\\\/03\\\/10221210\\\/brand-identity-design-basics-infographic.jpg.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/how-to-design-a-brand-identity-visual-recap#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Design a Brand Identity: Visual Recap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\",\"name\":\"Creative Market Blog\",\"description\":\"Creative Market Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Design a Brand Identity: Visual Recap - Creative Market Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativemarket.com\/blog\/how-to-design-a-brand-identity-visual-recap","og_locale":"en_US","og_type":"article","og_title":"How to Design a Brand Identity: Visual Recap","og_description":"Some time ago we shared a series of steps to build a visually strong brand identity. 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