{"id":34831,"date":"2016-04-07T06:00:23","date_gmt":"2016-04-07T13:00:23","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=34831"},"modified":"2024-04-10T23:40:00","modified_gmt":"2024-04-11T06:40:00","slug":"bad-or-rad-aquafina","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/bad-or-rad-aquafina","title":{"rendered":"Bad or Rad: Aquafina"},"content":{"rendered":"<p>You probably don&#8217;t drink enough water. I mean, nobody does, right? So when you reach for your next sip of some non-alcoholic clear liquid, it might be from an Aquafina bottle. The more than 20-year-old Pepsi company changed its logo for the first time in years. Here&#8217;s the old one:<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/04\/10224203\/aquafina-01.jpg.webp\" alt=\"\" width=\"680\" height=\"525\" class=\"aligncenter size-full wp-image-34833\"><br \/>\nAccording to <a href=\"http:\/\/www.underconsideration.com\/brandnew\/archives\/new_logo_and_packaging_for_aquafina_done_in_house.php\">Brand New<\/a>, this new design was done in-house by the people at Pepsi Co:<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/04\/10224207\/aquafina-02.jpg.webp\" alt=\"\" width=\"680\" height=\"456\" class=\"aligncenter size-full wp-image-34832\"><br \/>\nSo what do you think? On the one hand, having the same logo for 22 years &acirc;&euro;&rdquo; particularly when it looked like Aquafina&#8217;s previous version &acirc;&euro;&rdquo; means that a refresh was probably beyond due. But on the other, do you change a brand&#8217;s logo just for the sake of change? Let us know!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You probably don&#8217;t drink enough water. I mean, nobody does, right? So when you reach for your next sip of some non-alcoholic clear liquid, it might be from an Aquafina bottle. The more than 20-year-old Pepsi company changed its logo for the first time in years. Here&#8217;s the old one: According to Brand New, this [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[127],"tags":[61],"topics":[],"class_list":["post-34831","post","type-post","status-publish","format-standard","hentry","category-shop-center","tag-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bad or Rad: Aquafina - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/bad-or-rad-aquafina\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bad or Rad: Aquafina\" \/>\n<meta property=\"og:description\" content=\"You probably don&#039;t drink enough water. I mean, nobody does, right? So when you reach for your next sip of some non-alcoholic clear liquid, it might be\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarket.com\/blog\/bad-or-rad-aquafina\" \/>\n<meta property=\"og:site_name\" content=\"Creative Market Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crtvmrkt\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-07T13:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-11T06:40:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/04\/10224203\/aquafina-01.jpg.webp\" \/>\n<meta name=\"author\" content=\"Kevin Whipps\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:site\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Whipps\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-aquafina\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-aquafina\",\"name\":\"Bad or Rad: Aquafina - Creative Market Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-aquafina#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-aquafina#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2016\\\/04\\\/10224203\\\/aquafina-01.jpg.webp\",\"datePublished\":\"2016-04-07T13:00:23+00:00\",\"dateModified\":\"2024-04-11T06:40:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#\\\/schema\\\/person\\\/7e1bedbb0cb22aaa056fc5b9e218cd6c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-aquafina#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-aquafina\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-aquafina#primaryimage\",\"url\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2016\\\/04\\\/10224203\\\/aquafina-01.jpg.webp\",\"contentUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2016\\\/04\\\/10224203\\\/aquafina-01.jpg.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/bad-or-rad-aquafina#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bad or Rad: Aquafina\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\",\"name\":\"Creative Market Blog\",\"description\":\"Creative Market Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bad or Rad: Aquafina - Creative Market Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativemarket.com\/blog\/bad-or-rad-aquafina","og_locale":"en_US","og_type":"article","og_title":"Bad or Rad: Aquafina","og_description":"You probably don't drink enough water. 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