{"id":37428,"date":"2016-07-07T05:00:33","date_gmt":"2016-07-07T12:00:33","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=37428"},"modified":"2024-04-11T03:42:03","modified_gmt":"2024-04-11T10:42:03","slug":"logo-design-basics-for-startups","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/logo-design-basics-for-startups","title":{"rendered":"Logo Design Basics for Startups"},"content":{"rendered":"

When someone thinks of your brand they’re seeing the lifestyle you represent. Often the success of a brand is not due to the products it sells, but the emotional connection the audience creates with the brand message. Whether your brand represents power, luxury, or playfulness your logo can act as a great marketing tool to promote that message and evoke emotional engagement with your target audience.\nWhen your brand’s logo is processed by the viewer, a million subconscious thoughts rush through his or her mind, and a well-designed logo has the ability to make these thoughts connect positively or negatively. One of the best ways to send a specific message to your customers is through a strategically designed logo that communicates your brand’s message in an instant.\n

<\/span>Why does my startup need a logo?<\/span><\/h2>

\nIt’s worth arguing that the smaller the business, the more vital great logo design is. Well-established brands already have advocates who connect with the brand emotionally and don’t need to communicate their message as loud as smaller companies who are fighting for their share of the market.\nA logo inspires trust in your brand. Without the initial enticement of a great logo, will customers choose to engage with your product\/service? It’s unlikely you would choose to trust a brand or product that has no clear representation, so don’t fall into this trap when starting your business. It’s very easy to push these things to the back burner, but trust is a vital part of growing the success of your business and a logo-less company is, essentially, a faceless company. A visual identity creates a familiarity with your brand that you can’t afford to miss.\n<\/p>

<\/span>What color should my logo be?<\/span><\/h2>

\nHuman minds respond amazingly well to visual stimulation, with color affecting our decisions both consciously and subconsciously. We instinctively attach meaning to colors, so ensure you’re using a color that is in line with your target demographics.\n<\/p>