{"id":38459,"date":"2016-08-16T09:54:22","date_gmt":"2016-08-16T16:54:22","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=38459"},"modified":"2024-04-11T06:13:02","modified_gmt":"2024-04-11T13:13:02","slug":"every-olympic-logo-rated-by-design-legend-milton-glaser","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/every-olympic-logo-rated-by-design-legend-milton-glaser","title":{"rendered":"Every Olympic Logo Rated by Design Legend Milton Glaser"},"content":{"rendered":"

If the name Milton Glaser<\/a> doesn’t ring a bell, then maybe some of his famous work will. He’s the man behind the I Love NY design \u2014 that one with the heart that’s been copied a million types over \u2014 and he even designed the logo for New York magazine. So when he gets asked questions about design, believe that he knows of that which he speaks.
\nOver at Eye on Design for AIGA<\/a>, Glaser was asked to provide a number from 0 to 100 rating the logos for all of the modern Olympic games, ranking them from top to bottom. There are a ton of designs in there, obviously, but we took some of our favorites and put them here with Milton Glaser commentary from AIGA’s original post<\/a>. Be sure to check out their site<\/a> for the rest of the fun commentary, too. Enjoy!<\/p>\n

\n

<\/span>Rio 2016 \u2014 85\/100<\/span><\/h3>\n

\"milton
\n“A presentation that looks fresh and contemporary. The athletes joining hands at the top are executed in a way that works well with the other elements. It feels like something new.”<\/p>\n

\n
\n

<\/span>Salt Lake City 2002 \u2014 70\/100<\/span><\/h3>\n

\"milton
\n“The image of a snowflake is executed here to represent the sun over a mountain and to reflect the colors of the local landscape. This may not be attainable, but the mark is well executed and professional.”<\/p>\n

\n

<\/span>Calgary 1988 \u2014 50\/100<\/span><\/h3>\n

\"\"
\n“Justification for the trademark is the letter \u2018C\u2019 and \u2018Canada\u2019. Unfortunately the resulting form looks more Islamic than Olympic.”<\/p>\n

\n

<\/span>Montr\u00e9al 1976 \u2014 70\/100<\/span><\/h3>\n

\"milton
\n“In this case the rings have been transformed into the initial \u2018M\u2019 for Montreal. This fact is of course impossible to understand by virtue of the logo itself. Does it matter if you can see the \u2018M\u2019? I think not. Nevertheless the mark is professional and clear. Perhaps more appropriate for a manufacturer of paper towels.”<\/p>\n

\n

<\/span>Rome 1960 \u2014 80\/100<\/span><\/h3>\n

\"milton
\n“Combining the symbol of Rome, the date and the rings in a single sculptural image works here. It has strength and memorability.”<\/p>\n

\n

<\/span>Berlin 1936 \u2014 20\/100<\/span><\/h3>\n

\"milton
\n“Strange and lacking focus. The Olympic rings become subordinated to the eagle and bell forms. The spirit of the Olympics is totally absent.”<\/p>\n

\n

<\/span>Los Angeles 1932 \u2014 25\/100<\/span><\/h3>\n

\"milton
\n“A visual disaster; combining the rings, a laurel leaf and the American shield in an overlapping pattern is impossible. The typography goes on its own unrelated way.”<\/p>\n","protected":false},"excerpt":{"rendered":"

If the name Milton Glaser doesn’t ring a bell, then maybe some of his famous work will. He’s the man behind the I Love NY design \u2014 that one with the heart that’s been copied a million types over \u2014 and he even designed the logo for New York magazine. So when he gets asked […]<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[52,61,1305,1306],"topics":[],"class_list":["post-38459","post","type-post","status-publish","format-standard","hentry","category-creative-inspiration","tag-logos-2","tag-design","tag-milton-glaser","tag-olympics-2016"],"acf":[],"yoast_head":"\nEvery Olympic Logo Rated by Design Legend Milton Glaser - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/every-olympic-logo-rated-by-design-legend-milton-glaser\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Every Olympic Logo Rated by Design Legend Milton Glaser\" \/>\n<meta property=\"og:description\" content=\"If the name Milton Glaser doesn't ring a bell, then maybe some of his famous work will. He's the man behind the I Love NY design \u2014 that one with the heart\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarket.com\/blog\/every-olympic-logo-rated-by-design-legend-milton-glaser\" \/>\n<meta property=\"og:site_name\" content=\"Creative Market Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crtvmrkt\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-16T16:54:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-11T13:13:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2016\/08\/milton-rates-olympic-logos-rio-2016.jpg\" \/>\n<meta name=\"author\" content=\"Kevin Whipps\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:site\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Whipps\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/every-olympic-logo-rated-by-design-legend-milton-glaser\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/every-olympic-logo-rated-by-design-legend-milton-glaser\",\"name\":\"Every Olympic Logo Rated by Design Legend Milton Glaser - Creative Market Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/every-olympic-logo-rated-by-design-legend-milton-glaser#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/every-olympic-logo-rated-by-design-legend-milton-glaser#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2016\\\/08\\\/milton-rates-olympic-logos-rio-2016.jpg\",\"datePublished\":\"2016-08-16T16:54:22+00:00\",\"dateModified\":\"2024-04-11T13:13:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#\\\/schema\\\/person\\\/7e1bedbb0cb22aaa056fc5b9e218cd6c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/every-olympic-logo-rated-by-design-legend-milton-glaser#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativemarket.com\\\/blog\\\/every-olympic-logo-rated-by-design-legend-milton-glaser\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/every-olympic-logo-rated-by-design-legend-milton-glaser#primaryimage\",\"url\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2016\\\/08\\\/milton-rates-olympic-logos-rio-2016.jpg\",\"contentUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2016\\\/08\\\/milton-rates-olympic-logos-rio-2016.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/every-olympic-logo-rated-by-design-legend-milton-glaser#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Every Olympic Logo Rated by Design Legend Milton Glaser\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\",\"name\":\"Creative Market Blog\",\"description\":\"Creative Market Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Every Olympic Logo Rated by Design Legend Milton Glaser - Creative Market Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativemarket.com\/blog\/every-olympic-logo-rated-by-design-legend-milton-glaser","og_locale":"en_US","og_type":"article","og_title":"Every Olympic Logo Rated by Design Legend Milton Glaser","og_description":"If the name Milton Glaser doesn't ring a bell, then maybe some of his famous work will. 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