{"id":39791,"date":"2016-10-18T06:01:26","date_gmt":"2016-10-18T13:01:26","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=39791"},"modified":"2024-04-12T02:56:10","modified_gmt":"2024-04-12T09:56:10","slug":"website-color-palettes","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/website-color-palettes","title":{"rendered":"Color Palettes in Web Design: The Combinations Behind 30 Stunning Sites"},"content":{"rendered":"

Like beauty, color is subjective. What arouses a reaction in you may evoke a very different effect<\/a> on someone else. At times, this is because of personal preference, and on occasion, a result of cultural background. Understanding how colors influence different people is a field some individuals build their careers on. Studying color theory is scientific, and there’s a lot to it.
\nWhen you decide on your website palette, it’s important to take into account how the colors you choose represent you and your brand.

<\/span>Color, an Overview<\/span><\/h2>

All of us have our favorite colors. We tend to gravitate toward them when it comes to our personal and professional choices. When it comes to your website, you have to understand the value of analyzing color schemes and how each color links<\/a> to your product or service.
\nEffective color selection takes meticulous planning. When done right, it can have a positive impact on how your visitors translate what they see on your website beyond its layout and typography. But it can be tough to pick the right colors if you’re unaware of how color selection works. This is why you need to have some basic understanding of color theory.<\/p>

<\/span>Standard Color Symbolism and Connotations<\/span><\/h2>

<\/span>Warm Colors<\/span><\/h3>

Warm colors include red, yellow, and orange. The first two are primary colors, the last falls in the middle. All three are true warm colors since they aren’t created by mixing warm and cool hues. Any combination of these three is also considered a warm color.
\nThe fall season, sunsets and sunrises, and fire are great examples of warm tones. They are associated with passion, energy, and positivity.
\nIncorporate warm colors to your design to represent enthusiasm, interest, pleasure or vitality.
\n[[cb-summerpalettes]]<\/p>

<\/span>Cool Colors<\/span><\/h3>

Cool colors include blue, green, and purple. They are normally more muted when compared to warm colors. Blue is the sole primary color in this grouping. This means the other two are created by mixing blue with a warm color. Shades of green adopt some features of yellow while shades of purple take on features of red.
\nWater, nature, and nighttime are great examples of cool colors. They are generally soothing and comforting yet a bit reserved.
\nAdd cool colors to your design to show a feeling of tranquility, harmony, or professionalism.
\n[[cb-winterpalettes]]<\/p>

<\/span>Neutrals<\/span><\/h3>

Neutral colors, like white, black, gray, brown, and cream, typically work as the design backdrop. They are often merged with more vibrant accent colors. However, they’re flexible enough to be used on their own creating chic and elegant layouts.
\nHere’s a quick reference to the standard symbolism of warm, cool, and neutral colors:<\/p>