{"id":42172,"date":"2017-01-09T05:16:40","date_gmt":"2017-01-09T13:16:40","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=42172"},"modified":"2024-04-14T23:35:02","modified_gmt":"2024-04-15T06:35:02","slug":"logo-design-trends","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/logo-design-trends","title":{"rendered":"Logo Design Trends for 2017"},"content":{"rendered":"

One thing that’s always certain in the design world is that there’s never a dull moment. Trends<\/a> are always being born and coming and going; sometimes, trying to keep up with all of the changes in design can literally make your head spin.\nAs we close out 2016 and look to the next year with anticipation of what awaits, I thought of focusing my sights on one, major area of design: the logo. Whether it’s for brand recognition, instant communicability, or simply visual appeal, logos impact our daily lives in numerous ways.\nWhen browsing the grocery store for food and drink, your eyes naturally settle on the logos on the product packages of various brands. When you’re looking at magazine covers on a newsstand, deciding on which one to pick up and leaf through, each magazine’s logo is what stands out to you and helps you make a faster selection because it already communicates brand identity<\/a>.\nKeep your eyes peeled for these logo design trends in 2017.\n

<\/span>Cleanliness<\/span><\/h2>

\nLogo design has already started to get a lot cleaner in presentation, and this trend is only going to continue with much haste in 2017. Don’t believe me? Just look at what Mastercard did with its much-vaunted, 20-year logo not too long ago.\nFor the past couple of decades, this brand used combination mark with the text, “Mastercard,†appearing inside of the red and yellow circles. Where the circles interlocked, there were red and yellows lines.\n\"screen-shot-2016-12-22-at-4-58-57-pm\"\nAfter the company’s rebrand<\/a> last summer, the company’s logo still looked recognizable, yet markedly different. The company succeeded at this by moving to a much cleaner look that separated the wordmark from the symbolic aspect of the logo (the red and yellow circles).\nInstead of having “Mastercard†sit inside the circles, the new logo now has the wordmark beneath the iconic treatment above. Further, the interlocking area of the two circles is now orange, which makes sense when you think about it because mixing red and yellow produces orange. Gone is the line effect in the interlocking area!\n\"screen-shot-2016-12-22-at-4-59-32-pm\"\nThe new typeface also doesn’t cast any shadows, whereas the old typeface had a bit of a drop shadow.\nThe end result is a more concise, cleaner look that minimizes the brand’s identity going forward. Mastercard said that the redesign was inspired by a desire to brand itself consistently across all digital devices.\nAs we move into 2017, more and more brands will also realize that using a cleaner design will greatly help them in cross-channel and cross-device branding<\/a>.\n<\/p>

<\/span>Anti-Serif or the Move Toward Sans Serif<\/span><\/h2>

\nWhen the world’s most powerful search engine and one of the most powerful and influential tech companies changes its wordmark by removing any hints of serifs—which its logo used to have for many years—then you can bet we’re in the middle of a sea change.\n\"screen-shot-2016-12-22-at-5-06-43-pm\"\nLate in 2015, Google changed its wordmark<\/a> from a serif font to sans serif<\/a>. The redesign is significant because it represents a change to a long-standing design that Google hadn’t messed with in almost forever. In fact, Google’s logo has pretty much had from the very beginning (the late 1990s) serif fonts. I can only take an educated guess that the company saw the writing on the wall for serif fonts…at least on the web!\nThis is backed up by real-world data on web fonts, too. For two years running, Typewolf, one of the most popular typography sites on the Internet, has revealed that nine out of 10 of the most popular fonts on the web are sans serif:\n<\/p>