{"id":42554,"date":"2017-01-27T05:26:31","date_gmt":"2017-01-27T13:26:31","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=42554"},"modified":"2024-04-15T02:05:02","modified_gmt":"2024-04-15T09:05:02","slug":"email-design-examples","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/email-design-examples","title":{"rendered":"10 Glorious Email Design Examples"},"content":{"rendered":"

Never, ever underestimate email! The old-school email newsletter<\/a> (at least by today’s standards of social media and online video) is still as strong as ever. In fact, Forbes calls email marketing the “most effective,â€<\/a> citing three, individual studies.\nWith such a good and solid reputation, there’s no reason that you shouldn’t be making email marketing a big part of your promotional efforts. Many brands and businesses of all sizes today still rely on email marketing, and the most powerful way they’re doing so is with the tried, tested and true email newsletter.\nAn email newsletter is a personal and direct tactic to establish a close and continuous relationship with your leads, customers and subscribers. This works if you’re just a solopreneur selling your creative digital assets or a bigger company trying to turn first-time customers into repeat ones.\nHere, now, are 10 of the most glorious email-newsletter designs<\/a> to inspire you to appreciate what good, old email marketing can do for your brand, no matter what size you are!\n

<\/span>Wayfair<\/span><\/h2>

\nThis super-popular ecommerce company that sells everything, furniture-wise, for the home has some of the cleanest newsletter design ever. It achieves this in large part due to the smart use of card-based design.\n\"wayfair-newsletter\"\nCard-based design is absolutely ideal for a retail company like Wayfair because it allows it to showcase its appealing furniture pieces in a very readable way. Using cards for images is an excellent way to present blocks and bits of visual information in a memorable way for the subscriber.\nBesides using cards, this newsletter also makes great use of clean and well-defined lines, borders and shapes for an overall design that screams legible. It’s a definite role model for other brands that want to communicate information efficiently and simply.\n<\/p>

<\/span>MailChimp<\/span><\/h2>

\nAnyone who’s ever used MailChimp realizes how deep a platform it is for marketing purposes while still offering users a very user-friendly interface. Part of that is thanks to the company’s philosophy of minimalism, which is evident even in its email designs!\nWhereas other companies try to squeeze in as much info as possible in the newsletter’s content, which only creates unattractive clutter, MailChimp newsletters err on the side of minimalism.\n\"mailchimp-newsletter\"\nAs a result of this policy, this brand’s newsletter contains only one piece of information, not several updates competing for attention, numerous links and\/or calls to action, and various images—which can all result in clutter.\nThe only info is a headline, image and preview snippet of the latest blog post, with a simple-though-noticeable call to action button guiding readers back to the Mailchimp site.\n<\/p>

<\/span>MLB.com<\/span><\/h2>

\nMajor League Baseball’s newsletter takes a unique approach as far as newsletters go, and it ensures readability and “skimmability,†if you will.\nRight off the bat—pardon the pun!—this newsletter leads with bullet points of the most important baseball-related news that subscribers will be interested in. Placing these points at the top ensures not only that they’ll be read, but also a phenomenal user experience, from the standpoint of how people read on the web.\n\"mlb-com-newsletter\"\nStudies show that people really skim content on the web instead of actually reading it<\/a> word-for-word or line-by-line. Therefore, arranging the info in bullet points like this facilitates easy reading by allowing people to quickly skim them for anything of interest.\nThis is a much better alternative to putting a lot of content into fat paragraphs and then forcing readers to pick out the headlines that interest them.\n<\/p>

<\/span>Food Network<\/span><\/h2>

\nFood Network’s brand is one that does best with images because much of its programming deals with sinfully delicious calories and grub. Its newsletter takes advantage of images to the hilt by loading them up with—you guessed it—shot after shot after shot of different dishes.\n\"food-network-newsletter\"\nHowever, what’s particularly effective, design-wise, in its “Recipe of the Day†edition is two elements:\n1) The use of a hero image of the featured dish atop the email\n2) The use of a Food Network celebrity to act as an authority figure to persuade more people to click back to the site to get the recipe for the dish\nHere, vivid imagery combines with food celebrities to deliver an effective newsletter.\n<\/p>

<\/span>HGTV<\/span><\/h2>

\nThis newsletter from this well-known domestic brand takes the bare-bones approach, but does it with such style and elegance that the end result is visually appealing. HGTV’s newsletter features a lot of white or negative space, so that its main design elements—the images of interiors and exteriors—can stand out even better.\n\"hgtv-newsletter\"\nBy using nothing else except for images and white space, HGTV has virtually ensured that its subscribers do nothing else except for clicking on the beautiful pictures, which sends them straight to its site, where they can shop, browse site content, or share with their friends and family on social media.\n<\/p>

<\/span>The Travel Channel<\/span><\/h2>

\nThe Travel Channel’s “The Daily Escape†newsletter is a wrap-up of the best content the channel produced in the last week. Immediately, what grabs your attention is that it’s one of the few newsletter that actually features its social-sharing buttons up top, which is meant to encourage sharing of the newsletter…and, by extension, more subscriber signups.\nApart from that clever design decision, this newsletter also features a hero image splashed across the entire length of its top content block, so it’s the first design element that entices readers.\n\"travel-channel-newsletter\"\nThis makes a world of sense because the Travel Channel’s site content features a lot of amazing visuals that are perfect for drawing the eye of its subscribers and producing click throughs to its site.\n<\/p>

<\/span>Nintendo<\/span><\/h2>

\nNintendo’s confirmation email does two things right from the start:\n1) It uses the powerful brand recognition of Mario to connect with subscribers\n2) It uses a huge, easy-to-read headline that welcomes subscribers to the newsletter\nAdding these two design elements into the email is a masterstroke since it establishes a rapport with readers immediately.\n\"nintendo-newsletter\"\nThe rest of the newsletter is also noteworthy because the body copy that it uses is perfectly readable and visually appealing. It accomplishes that by:\n<\/p>