{"id":46893,"date":"2017-07-26T05:40:08","date_gmt":"2017-07-26T12:40:08","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=46893"},"modified":"2024-04-16T05:48:02","modified_gmt":"2024-04-16T12:48:02","slug":"how-to-brand-your-blog-wordpress","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/how-to-brand-your-blog-wordpress","title":{"rendered":"How to Brand Your WordPress Blog: 50 Tutorials and Pro Tips"},"content":{"rendered":"

WordPress is still one of the most popular blogging platforms, content management systems (CMS), and website builders<\/a> around, some 14 years after it first launched. That’s a very impressive testament not only to its longevity, but also its great usability. Because of this popularity, it’s common for many designers who take up blogging to use WordPress’ platform.\nIt’s insufficient to merely have a blog and regularly publish content on it. As an entrepreneur, designer, or small business owner, it makes all the sense in the world to ensure that your blog is a reflection of your entire brand<\/a>.\nA blog is really a lead-generation tool since many of your website visitors (read: leads and prospects) will likely find out about you on the web by landing on your blog. When you ensure that your blog is aligned with your entire brand, great results happen.\nHere are the 50 best ways to brand your WordPress blog.\n

<\/span>1: Include Your Logo<\/span><\/h2>

\nIf your design business has a logo, you have to prominently feature it on your blog. This seamlessly communicates that your blog is part of your broader design brand. Feature your logo on the left side<\/em> of your blog webpage<\/a>, as studies show that such placement creates better navigation.\nOur Creative Market logo follows this user-experience rule, as it’s always on the left side of the page, whether the homepage or a blog page.\nHere’s how WordPress lets you easily upload your logo to your WordPress blog<\/a>.\n<\/p>

<\/span>2: Preserve a Color Palette<\/span><\/h2>

\nYour blog ought to use the same colors as your design business. For example, if your site uses red and blue prominently, so should your blog. If your packaging uses white and black prominently, your blog should feature white and black, too.\n<\/p>

<\/span>3: Be Mindful of Tone<\/span><\/h2>

\nAll brands have their own tone that’s apparent in their advertising and communication materials. Your blog has to reflect this.\nAlign the way you communicate in your site copy, promotional materials, social media accounts, and printed materials with how you write on your blog. Regardless of whether your brand’s tone is serious, irreverent or humorous, make it consistent.<\/em>\n<\/p>

<\/span>4: Choose a Functional WordPress Theme<\/span><\/h2>

\nThe foundation of your WordPress blog is its theme or how you control the presentation and look of its content<\/a>. Spend some extra time thinking about the theme you’ll choose for your blog.\nThe way<\/em> you present this content is vital to ensuring that your blog aligns with your brand’s image.\nHere are some winning WordPress themes from the Creative Market marketplace:\n

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<\/span>5: Choose Images Carefully<\/span><\/h2>

\nImagery is one of the most important parts of running a successful WordPress blog<\/a> since your audience is made up of visual creatures.\nThe types of images you publish on your blog to accompany the copy as well as their quality (sharp or blurry) and size (small and hard to see or large) will tell your site visitors a great deal about the quality of your brand as a whole.\n<\/p>

<\/span>6: Publish Regularly<\/span><\/h2>

\nYou want a growing blog with a healthy readership that becomes a thought leader in your industry. You can’t achieve this if you only publish once every so often.\nInstead, be sure to publish a few times a week, so your audience understands that your brand is associated with regularly putting high-quality content out there.\n<\/p>

<\/span>7: Use a Killer Blavatar<\/span><\/h2>

\nA what?<\/em> Blavatar is the WordPress-coined word for favicon<\/a>. What’s a favicon? A favicon is a portmanteau of “favorite icon†and is your site icon that displays in tabs of your browser.\nThis is a simple, yet effective way to display your brand’s logo in your readers’ browsers. As an example, look for the Creative Market favicon in Chrome tabs and Safari address bars.\n<\/p>

<\/span>8: Set up Your Sidebars<\/span><\/h2>

\nSidebars are those elements that show various types of blog information (popular blog posts, ads, etc.) to the left or right of the main content column of a blog.\n\"\"\nCheck out Comic Book Resources’ right-hand sidebar that features top videos, reviews, and ads. Sidebars are also great places to pitch any products\/services that you’re an affiliate of. Creative Market recently rolled out a set of affiliate widgets and banners<\/a> that you can embed directly in different areas of your blog.\n<\/p>

<\/span>9: Showcase Memorable Typography<\/span><\/h2>Typography<\/a>

is branding 101 because a typeface is really the gateway to how your readers absorb the information and content of your blog. The fonts you select for your blog should be different for headlines, sub-headlines, and body paragraphs; in addition, they should be readable and legible.\nSound like a tall order?\nHere are some tutorials on picking the ideal fonts for your blog:\n<\/p>