{"id":47133,"date":"2017-08-23T11:42:42","date_gmt":"2017-08-23T18:42:42","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=47133"},"modified":"2024-04-16T05:59:20","modified_gmt":"2024-04-16T12:59:20","slug":"free-creative-brief-template","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/free-creative-brief-template","title":{"rendered":"The Professional Designer's Legal Survival Kit: Free Creative Brief Template"},"content":{"rendered":"

In the industry of professional design work, there can hardly be any more important document than your creative brief<\/a><\/strong>. Really a master document, it is like the blueprint for the successful completion of any project on which you work, from the standpoint of both the designer and the client. This applies whether you’re designing a new line of clothing, running an ad campaign, shooting a commercial, or any other kinds of design- or ad-based projects.\nA project without one or without one that’s thoughtfully composed in partnership with your client<\/a> is bound to fail. That’s because a creative brief serves as the guide that you, your client, and your entire team (designers, marketers, developers, etc.) will refer to as the basis of the scope and breadth of said project.\nComposing a creative brief takes time if it’s done right with consultation by all parties. You can’t rush this process because it’s too important, yet you can use a framework that makes this process more efficient and helps it stay on track.\nUsing the perfect creative brief template is instrumental to getting your project off the ground in the most organized and accountable way possible. That’s why we created this customizable template you can download and edit using Microsoft Word, Google Docs, or any word processing program that reads .rtf files. Grab your creative brief template and read the following paragraphs to understand how each section contributes to a better understanding of the project at hand.\n[[cb-creativebrief]]\nHere’s an outline of the most integral parts of any strong creative brief that’ll ensure your project stays on track and gets finished with amazing results with which everyone’s pleased.\n

<\/span>Project Summary<\/span><\/h2>

\nThis section ought to be the first among all the sections you include in your creative brief. It just makes sense to begin with a paragraph or two about the entire scope of the project that you and your client envision together.\n\"\"\nHere, you’ll quickly outline who your client is, what their product or service is, and what the project’s about. For instance, if your project involves reinventing or redesigning your brand’s logo<\/a>, then you’ll go into the specifics about that.\nIt’s also smart to include details about any real or perceived strengths, pros, weaknesses, and cons relating to your client’s product or service, so you can get a broader and more complete picture. Round out the summary with any relevant studies, research or reports that give additional information on the project.\n<\/p>

<\/span>Objective<\/span><\/h2>

\nIt will be very helpful to define the goal(s) of your project very early on in the brief, so that all parties know exactly what they’re working toward. There should be no miscommunication about what you’re trying to achieve for your client, so this statement needs to be spelled out very clearly.\n\"\"\nWrite out the objective explicitly in this section, taking care to make it a thorough statement that covers the following factors:\n<\/p>