{"id":47508,"date":"2017-09-13T06:07:16","date_gmt":"2017-09-13T13:07:16","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=47508"},"modified":"2024-04-16T06:56:14","modified_gmt":"2024-04-16T13:56:14","slug":"scandinavian-design","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/scandinavian-design","title":{"rendered":"Scandinavian Design: Tips, Fonts, and Graphics To Nail The Look"},"content":{"rendered":"Scandinavian design<\/strong>

is a design aesthetic that hails from the five Nordic countries of Denmark, Finland, Norway, Iceland, and Sweden. It’s characterized by a dedication to minimalism and simplicity in the service of functionality. In other words: no frills and gimmicks. It’s from this stripped-down sensibility where much of the beauty of Scandinavian design comes from.\nIntroduced in the 1950s, this approach to design believes that beauty and minimalism\/functionality don’t have to be mutually exclusive. When you look at everything from various fonts<\/a> and graphics to interiors inspired by this look, you’ll see exactly what I’m talking about.\nIn this piece, you’ll learn about the totality of Scandinavian design: how to create it, how it looks, and some prominent examples by famous designers.\n<\/p>

<\/span>History and Background<\/span><\/h2>

\nThis design approach can be traced back to the post-WWII movement in the five Nordic countries. Its goal was to create great design—whether interiors, furniture or simply everyday objects—that was accessible to the masses and not just the rich. In this view, it can be called a populist design movement.\n\"\"\nWhen you realize that the materials Scandinavian designers used from the get go were generally low-cost—like plastic, form-pressed wood and pressed or aluminum steel—you begin to understand the ideological drive to mass-produce objects created in this style and bring them to the masses. Of course, making products created in this accessible style didn’t mean that designers skimped on their beauty or quality, which is a hallmark of the standards in this school of design.\nAs a result of these principles, it’s been the subject of various debates and discussion for the last 60 or so years. Overall, most are agreed that the central theme of this approach is definitely to democratize design by offering attractive and functional pieces to as many people as possible.\n<\/p>

<\/span>How to Create It<\/span><\/h2>

\nScandinavian design is most popular in graphic design and interiors, so we’ll focus on these two areas for creating your very own Scandinavian-design look. If you follow a few, basic principles and play around with them in imaginative ways, you’ll be well served as you strive to duplicate this look for your own purposes.\n<\/p>

<\/span>In Graphic Design<\/span><\/h2>

\nWhether you’re working on a project for content marketing (white papers, social media, case studies, etc.) or print (brochures, flyers, business cards<\/a>, etc.), you can incorporate this aesthetic from the five Nordic countries into your designs. It boils down to minimalism and keeping natural beauty within the functionality of design.\n<\/p>

<\/span>Nature<\/span><\/h3>

\nNature is a prominent and repeated theme because of Scandinavian designers’ respect for the outdoors and natural beauty.\n\"\"\nThis is reflected in many nature-themed elements in designs of this type, such as forest silhouettes, tree-inspired illustrations, and green patterns that resemble leaves, pinecones, or other small bits of the outdoors.\n<\/p>

<\/span>Keeping It Simple<\/span><\/h3>

\nSimplicity reigns supreme here.\n\"\"\nWherever you see anything inspired by the Scandinavian approach, you’ll notice common bonds such as:\n<\/p>