{"id":47704,"date":"2017-10-20T08:51:00","date_gmt":"2017-10-20T15:51:00","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=47704"},"modified":"2024-04-16T06:57:38","modified_gmt":"2024-04-16T13:57:38","slug":"youtube-channel-art-tips","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/youtube-channel-art-tips","title":{"rendered":"Designing the Perfect YouTube Channel Art: Amazing Tips and Tricks"},"content":{"rendered":"

You can think of your YouTube channel art<\/strong><\/a> as the unsung hero of your YouTube channel. The majority of your channel visitors are obviously there for the video content that you upload, but it’s the YouTube channel art itself that really goes a long way toward successfully selling your channel. That means drawing in and engaging your audience…if you do it right.\nThe channel art is really branding<\/a>; if you take the opportunity to make it an extension of your brand, then you’ve just boosted your channel into a viable, marketing hotspot instead of just a channel that shows some videos. Design is the key behind turning your channel art into something that supports your brand and communicates with your visitors, leads and customers.\nWhen you invest time into the design of your channel art, you stand to increase get better results in terms of engagement and conversions—two of the biggest reasons you have your own YouTube channel to begin with.\nHere, you’ll learn incredible and actionable tips and tricks that you can apply in no time to design the perfect channel art.\n

<\/span>What Is YouTube Channel Art?<\/span><\/h2>

\nAlso known as a cover, your channel art is the first thing that anyone sees when they land on your brand’s YouTube page. That’s because it’s the huge banner that virtually stretches across the entire page and sits right on top of your channel. YouTube purposely designed this section this way: By reserving so much screen real estate for channel art, the website actually encourages its users to take the opportunity to use the area for branding.\n\"\"YouTube channel cover and video thumbnail templates<\/a> by ambr<\/q>\nAccording to YouTube’s Help section<\/a>:\n“You can use it to brand your channel’s identity and give your page a unique look and feel.â€\nNow that we’re 100% sure that channel art needs to be used for branding purposes<\/a>, it all comes down to the design of your channel art. Remember that channel art is really a huge, hero image that splashes across the top of your channel. Therefore, much of the success of your channel art will depend on either the picture you select (if you don’t want to customize your image) or how you design an image or illustration from scratch.\nYou’ll definitely want to make it count, as studies show that the right image does wonders for branding.\n<\/p>

<\/span>How Images Help Branding<\/span><\/h2>

\nYour channel art is a huge image…so how exactly does it help your branding?\nBesides providing brand consistency—your followers, leads and customers will know that it’s your brand if, say, your logo<\/a> appears on the channel art—it offers measurable<\/em> and positive results for your marketing efforts.\nConsider the following.\n\"\"\nAccording to Kissmetrics<\/a>:\n<\/p>