{"id":49818,"date":"2018-06-19T09:09:09","date_gmt":"2018-06-19T16:09:09","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=49818"},"modified":"2024-04-17T06:25:47","modified_gmt":"2024-04-17T13:25:47","slug":"how-to-launch-an-online-course","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/how-to-launch-an-online-course","title":{"rendered":"How to Launch an Online Course: A Guide for Creative Entrepreneurs"},"content":{"rendered":"<em>This is a guest post by our friends at <a href=\"http:\/\/blog.teachable.com\/?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=creative_market_0618&amp;utm_term=middle\" target=\"_blank\" rel=\"noopener noreferrer\">Teachable<\/a>, a platform where creatives and entrepreneurs can create and sell their own online course.<hr><span style=\"font-weight: 400\">You&acirc;&euro;&trade;ve heard it over and over again: as an entrepreneur, having multiple income streams is <\/span><i><span style=\"font-weight: 400\">so <\/span><\/i><span style=\"font-weight: 400\">important. They help you establish security in your online business, and they offer backup in case something ever goes wrong with one of your income sources. <\/span><span style=\"font-weight: 400\">In short, multiple income streams are essential to protecting your livelihood.&Acirc;&nbsp;<\/span><span style=\"font-weight: 400\">But creating those income streams is easier said than done.<\/span><span style=\"font-weight: 400\">Working at <\/span><a href=\"http:\/\/teachable.com?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=creative_market_0618&amp;utm_term=top\"><span style=\"font-weight: 400\">Teachable<\/span><\/a><span style=\"font-weight: 400\">, I often see entrepreneurs who have just stumbled into their careers as online business owners by doing what they love. They never set out to create an online business&acirc;&euro;&rdquo;in fact, they are still learning the ins and outs of online entrepreneurship themselves.<\/span><span style=\"font-weight: 400\">If that&acirc;&euro;&trade;s the boat you&acirc;&euro;&trade;re in, figuring out how to expand your business and create extra income streams might be intimidating.&Acirc;&nbsp;<\/span><span style=\"font-weight: 400\">Luckily, it doesn&acirc;&euro;&trade;t have to be hard. An easy way to get started is by creating an online course. <\/span><span style=\"font-weight: 400\">To help you get started with one of the hardest parts, filming, we created <\/span><a href=\"https:\/\/teachable.com\/get\/download-studio-setup-guide?hsCtaTracking=322a308e-36bd-4d9b-aa98-be78342fdd01%7Ce2058bd9-4174-4a15-9596-40d0099e6eee?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=creative_market_0618&amp;utm_term=top\"><span style=\"font-weight: 400\">a guide to creating a DIY recording studio<\/span><\/a><span style=\"font-weight: 400\"> on a budget.<\/span><h2><span class=\"ez-toc-section\" id=\"Why_Online_Courses\"><\/span><span style=\"font-weight: 400\">Why Online Courses<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><span style=\"font-weight: 400\">The beautiful thing about online courses is that we <\/span><i><span style=\"font-weight: 400\">all<\/span><\/i><span style=\"font-weight: 400\"> have something that we can teach, and that&acirc;&euro;&trade;s doubly true if you already have a business. Just to get your gears turning, here are a few course ideas for business owners:<\/span><ul>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to _______ (fill in the blank with whatever it is you do! For example, &acirc;&euro;&oelig;How to Create WordPress Themes&acirc;&euro; or &acirc;&euro;&oelig;How to Create Characters in InDesign&acirc;&euro;)<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The creative&acirc;&euro;&trade;s guide to starting an online business<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The beginner&acirc;&euro;&trade;s guide to making money selling with Creative Market<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to market your creative business online<\/span><\/li>\n<\/ul><span style=\"font-weight: 400\">In short, you can teach people how to develop a creative skill you have, or you can teach people how to make money online&acirc;&euro;&rdquo;something you&acirc;&euro;&trade;re already doing!<\/span><span style=\"font-weight: 400\">Online courses are also great because they are reusable assets. You create them once and you can sell them over and over again for the next decade, if you&acirc;&euro;&trade;d like.&Acirc;&nbsp;<\/span><span style=\"font-weight: 400\">And, with the right systems in place, you can create a passive income stream from online courses so you can focus your energy on other projects.<\/span><h2><span class=\"ez-toc-section\" id=\"Creatives_who_have_successfully_created_an_online_course\"><\/span><span style=\"font-weight: 400\">Creatives who have successfully created an online course<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><span style=\"font-weight: 400\">There are plenty of entrepreneurs in creative spaces who have taken the leap to online course creator. Take, for example, Teela Cunningham from <\/span><a href=\"https:\/\/every-tuesday.com\/\"><span style=\"font-weight: 400\">Every Tuesday<\/span><\/a><span style=\"font-weight: 400\">. <\/span><span style=\"font-weight: 400\">Teela has <\/span><a href=\"https:\/\/creativemarket.com\/everytuesday\/shop?page=2\"><span style=\"font-weight: 400\">a shop on Creative Market<\/span><\/a><span style=\"font-weight: 400\"> where people can purchase her designs and fonts, and she <\/span><i><span style=\"font-weight: 400\">also<\/span><\/i><span style=\"font-weight: 400\"> has <\/span><a href=\"https:\/\/every-tuesday.com\/courses\/\"><span style=\"font-weight: 400\">an online course business<\/span><\/a><span style=\"font-weight: 400\"> teaching people to brush letter, create fonts, and other creative skills.<\/span><a href=\"https:\/\/courses.every-tuesday.com\/p\/brush-lettering-with-watercolor\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-49823\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2018\/06\/17030154\/How-Create-Online-Course-Creative-Entrepreneurs-3.jpg.webp\" alt=\"\" width=\"826\" height=\"455\"><\/a><span style=\"font-weight: 400\">Or, take <\/span><a href=\"http:\/\/blog.teachable.com\/change-maker-sarah-morgan-of-xo-sarah?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=creative_market_0618&amp;utm_term=middle\"><span style=\"font-weight: 400\">Sarah Morgan<\/span><\/a><span style=\"font-weight: 400\">. She started out by selling blog templates online. After some success with that, she moved onto ebooks and online courses. <\/span><a href=\"http:\/\/xosarah.com\/shop\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-49824\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2018\/06\/17030158\/How-Create-Online-Course-Creative-Entrepreneurs-4.jpg.webp\" alt=\"\" width=\"1107\" height=\"687\"><\/a><h2><span class=\"ez-toc-section\" id=\"What_should_you_cover_in_your_online_course\"><\/span><span style=\"font-weight: 400\">What should you cover in your online course?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><span style=\"font-weight: 400\">A lot of people get stuck before they even get started&acirc;&euro;&rdquo;during the brainstorming process. Knowing you want to create an online course is easy, but figuring out what you actually want to include in your online course is a bit trickier. I recommend that when you&acirc;&euro;&trade;re creating your curriculum, you work backwards.<\/span><h2><span class=\"ez-toc-section\" id=\"Decide_on_your_outcome\"><\/span><span style=\"font-weight: 400\">Decide on your outcome<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><span style=\"font-weight: 400\">First, figure out what <\/span><i><span style=\"font-weight: 400\">outcome<\/span><\/i><span style=\"font-weight: 400\"> you want your students to have after taking your online course. For example, you may want them to be able to create their own LightRoom presets from scratch.<\/span><span style=\"font-weight: 400\">We like to use our Transformation Matrix when deciding on a transformation. To fill in the matrix, you need to answer these questions:<\/span><ol>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What does a prospective student <\/span><i><span style=\"font-weight: 400\">have<\/span><\/i><span style=\"font-weight: 400\"> before taking your course? What will they have after they finish it?<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> How does a prospective student <\/span><i><span style=\"font-weight: 400\">feel<\/span><\/i><span style=\"font-weight: 400\"> before taking your course? How will they feel after they finish it?<\/span><\/li>\n \t<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Who<\/span><\/i><span style=\"font-weight: 400\"> are your students before taking your course? Who will they be after finishing it?<\/span><\/li>\n<\/ol><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-49825\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2018\/06\/17030208\/How-Create-Online-Course-Creative-Entrepreneurs-2.png.webp\" alt=\"\" width=\"727\" height=\"556\"><span style=\"font-weight: 400\">Once you know the transformation your students will achieve, you&acirc;&euro;&trade;ll also have an easier time setting the price. Does it help them learn a new skill they can get paid to use? Does it teach something it&acirc;&euro;&trade;s confusing to learn for free? Does it solve a deep need or pain point?&Acirc;&nbsp;<\/span><span style=\"font-weight: 400\">Chances are, you can charge a significant amount for your course, anywhere from $99 to $999, and beyond. For more tips on setting your course price, check out <\/span><a href=\"http:\/\/blog.teachable.com\/how-to-price-your-online-course?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=creative_market_0618&amp;utm_term=middle\"><span style=\"font-weight: 400\">Teachable&acirc;&euro;&trade;s Guide to Pricing Your Online Course<\/span><\/a><span style=\"font-weight: 400\">.<\/span><h2><span class=\"ez-toc-section\" id=\"List_the_steps_or_milestones_needed\"><\/span><span style=\"font-weight: 400\">List the steps or milestones needed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><span style=\"font-weight: 400\">Now, think about what <\/span><i><span style=\"font-weight: 400\">you <\/span><\/i><span style=\"font-weight: 400\">had to learn to gain that skill yourself.&Acirc;&nbsp;<\/span><span style=\"font-weight: 400\">Make a list of <\/span><i><span style=\"font-weight: 400\">every single skill <\/span><\/i><span style=\"font-weight: 400\">you established to get to where you are and list them out. No step is too small.&Acirc;&nbsp;<\/span><span style=\"font-weight: 400\">Remember, even if something seems insignificant to you, beginners may <\/span><i><span style=\"font-weight: 400\">need<\/span><\/i><span style=\"font-weight: 400\"> to know about it so they can be successful.<\/span><h2><span class=\"ez-toc-section\" id=\"Organize_your_steps_or_milestones\"><\/span><span style=\"font-weight: 400\">Organize your steps or milestones<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><span style=\"font-weight: 400\">Chances are, when you listed these steps you probably did so in a logical order. Take a moment, though, to go through them again and make sure the order makes sense.<\/span><span style=\"font-weight: 400\">Once you&acirc;&euro;&trade;ve done that, group like lessons together. <\/span><span style=\"font-weight: 400\">For example, if you&acirc;&euro;&trade;re teaching knitting, you can group buying yarn, finding the right size needles, and choosing patterns all in one lesson. <\/span><span style=\"font-weight: 400\">Usually we find people will have between five and twelve lessons with several sections within each lesson, though that figure is definitely give or take.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-49826\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2018\/06\/17030220\/How-Create-Online-Course-Creative-Entrepreneurs-7.png.webp\" alt=\"\" width=\"796\" height=\"1180\"><h2><span class=\"ez-toc-section\" id=\"Choosing_content_types\"><\/span><span style=\"font-weight: 400\">Choosing content types<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><span style=\"font-weight: 400\">Next, you&acirc;&euro;&trade;ll have to decide how you want to deliver your online course. You can opt for videos, audio files, blog posts, or a combination of multiple medias. Here&acirc;&euro;&trade;s a few of the most popular content types: <\/span><b>Video:<\/b><span style=\"font-weight: 400\"> With a video, you can speak directly to your customers. Taking a &acirc;&euro;&oelig;talking head&acirc;&euro; video, where you record yourself facing the camera and speaking directly to the viewer, is a great way to make that connection and get your points across. &Acirc;&nbsp;If the idea of recording high-quality video on your own intimidates you, <\/span><a href=\"https:\/\/teachable.com\/get\/download-studio-setup-guide?hsCtaTracking=322a308e-36bd-4d9b-aa98-be78342fdd01%7Ce2058bd9-4174-4a15-9596-40d0099e6eee?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=creative_market_0618&amp;utm_term=middle\"><span style=\"font-weight: 400\">download our free DIY video studio guide<\/span><\/a><span style=\"font-weight: 400\">.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-49827\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2018\/06\/17030229\/How-Create-Online-Course-Creative-Entrepreneurs-5.png.webp\" alt=\"\" width=\"452\" height=\"320\"><b>Slideshows: <\/b><span style=\"font-weight: 400\">If you&acirc;&euro;&trade;re looking to focus your video and make your lessons easier to follow (or, if you don&acirc;&euro;&trade;t want to put your face on video) you can record slide deck presentations. For this type of video, you can create a presentations in PowerPoint, Keynote, or Google Slides and record a voiceover going through your slide content. You can also use a combination of slides and &acirc;&euro;&oelig;talking head&acirc;&euro; video.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-49828\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2018\/06\/17030236\/How-Create-Online-Course-Creative-Entrepreneurs-6.png.webp\" alt=\"\" width=\"453\" height=\"284\"><b>Text and photo lessons: <\/b><span style=\"font-weight: 400\">These are made up a lot like this blog post. Long-form, informative written content is great for online courses. Text and photo lessons are great for visual learning or material that might be too in-depth to recite on video.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-49829\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2018\/06\/17030243\/How-Create-Online-Course-Creative-Entrepreneurs-8.png.webp\" alt=\"\" width=\"462\" height=\"263\"><span style=\"font-weight: 400\">The beauty of online courses, though, is there isn&acirc;&euro;&trade;t really any one right or wrong way to make yours. There are plenty of other content types to consider. Here are a few:<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-49830\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2018\/06\/17030256\/How-Create-Online-Course-Creative-Entrepreneurs-1.png.webp\" alt=\"\" width=\"1952\" height=\"808\"><h2><span class=\"ez-toc-section\" id=\"How_to_launch_your_online_course\"><\/span><span style=\"font-weight: 400\">How to launch your online course<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><span style=\"font-weight: 400\">Once you&acirc;&euro;&trade;ve created your online course, your next battle will be launching. Don&acirc;&euro;&trade;t let that scare you, though, launching an online course has been broken down into a science, it&acirc;&euro;&trade;s easier than your probably think.<\/span><h3><span class=\"ez-toc-section\" id=\"Who_should_you_launch_to\"><\/span><span style=\"font-weight: 400\">Who should you launch to?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><span style=\"font-weight: 400\">We recommend launching to your email list for several reasons, but the biggest is that your email list is the one platform where you can reach people directly (without fighting through algorithm updates and a bunch of noise) and most people check their emails daily. <\/span><span style=\"font-weight: 400\">By launching to your list, you&acirc;&euro;&trade;re going to be reaching people who have already opted in to hear from you and if you send emails regularly, are already warm. <\/span><span style=\"font-weight: 400\">If you decide to launch to your email list, consider following our Crazy 8 Launch Series. It involves emailing your list every day for eight days straight to warm them up and get them excited to buy. This is what it looks like: <\/span><ul>\n \t<li><b>Day 1: <\/b>&acirc;&euro;&oelig;Course Teaser&acirc;&euro; email<span style=\"font-weight: 400\">.<\/span><b><span style=\"font-weight: 400\"> This is your opportunity to let your audience know that you&acirc;&euro;&trade;re working on a course and to keep an eye out for future emails.<\/span><\/b><\/li>\n<\/ul><ul>\n \t<li><strong>Day 2:<\/strong> &#8220;What&#8217;s in the Course&#8221; email. <span style=\"font-weight: 400\">In this email, you&acirc;&euro;&trade;ll describe what people should expect from your online course.<\/span><\/li>\n<\/ul><ul>\n \t<li><strong>Day 3:<\/strong> &#8220;Course Opens&#8221; email. <span style=\"font-weight: 400\">In this email, communicate that your course is open and link to your sales page so that people can buy.<\/span><\/li>\n<\/ul><ul>\n \t<li><strong>Day 4:<\/strong> &acirc;&euro;&oelig;FAQ&acirc;&euro; email.<span style=\"font-weight: 400\"> In this email, you want to answer the logistical questions about your course. Things like, &acirc;&euro;&oelig;is there a money back guarantee?&acirc;&euro; or &acirc;&euro;&oelig;How long will I have access to the course?&acirc;&euro;<\/span><\/li>\n<\/ul><ul>\n \t<li><strong>Day 5:<\/strong> &acirc;&euro;&oelig;Surprise Bonus&acirc;&euro; email.<span style=\"font-weight: 400\"> Use this email to throw in an additional piece of content that&#8217;s a &#8220;surprise&#8221; that everyone will get for free if they buy now.<\/span><\/li>\n<\/ul><ul>\n \t<li><strong>Day 6:<\/strong> &#8220;Thank You&#8221; &amp; social proof email. <span style=\"font-weight: 400\">Make sure to thank everyone for reading your emails and being part of your launch. Write from the heart and in your voice.<\/span><\/li>\n<\/ul><ul>\n \t<li><strong>Day 7:<\/strong> &acirc;&euro;&oelig;Logic&acirc;&euro; email.<span style=\"font-weight: 400\"> In this email, you&#8217;re going to say that your course is closing. Build a logical argument for why it makes sense to buy now, reference the surprise bonus, and build an urgency around getting the course before it&#8217;s too late.<\/span><\/li>\n<\/ul><ul>\n \t<li><strong>Day 8:<\/strong> &#8220;Last Chance&#8221; email series. <span style=\"font-weight: 400\">This day has the potential to be your most profitable day. Anyone on edge is going to either buy your course now or not at all. That&#8217;s why you want to finish strong and send 3 emails.<\/span>\n<ul>\n \t<li><strong>Email 1 <\/strong>&acirc;&euro;&rdquo;&Acirc;&nbsp;send at 9:00am:<span style=\"font-weight: 400\"> Tell your list that today is the LAST day to get the course and emphasize why you have to close your doors and at what time.<\/span><\/li>\n \t<li><strong>Email 2 <\/strong>&acirc;&euro;&rdquo;&Acirc;&nbsp;3:00-4:00pm:<span style=\"font-weight: 400\"> Send a mid-day reminder that cart is closing, how thankful you are and how wonderful the course launch has been. <\/span><\/li>\n \t<li><strong>Email 3&Acirc;&nbsp;&acirc;&euro;&rdquo;<\/strong>&Acirc;&nbsp;1 hour before cart closes:<span style=\"font-weight: 400\"> This is a very quick email outlining that this is the last chance to get the course, it&#8217;s going away, NOW! <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul><span style=\"font-weight: 400\">If you don&acirc;&euro;&trade;t have an email list, though, don&acirc;&euro;&trade;t despair. If you already have an audience on a social media platform or your blog, target them there.&Acirc;&nbsp;&Acirc;&nbsp;<\/span><p>You don&acirc;&euro;&trade;t even have to have a huge audience. As long as you have 100 or so people interested in you and your niche, you can have a successful course launch.\n<span style=\"font-weight: 400\">Before you jump into launching, though, make sure that your audience is warmed up and has had a chance to consume some of your other content. By sharing and publishing high-quality blog posts, ebooks, free courses, or downloadables before launching, you can show your audience what you&acirc;&euro;&trade;re capable of and establish yourself as a leader in your niche.<\/span>\n<\/p><h2><span class=\"ez-toc-section\" id=\"Now_time_to_celebrate\"><\/span><span style=\"font-weight: 400\">Now time to celebrate!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><span style=\"font-weight: 400\">Launching an online course can be a long process, but it&acirc;&euro;&trade;s well worth it. Online course creators are able to run their businesses on their own terms and enjoy a flexible business model that gives them time to focus on their other projects, too. <\/span><span style=\"font-weight: 400\">Any questions about launching an online course? Let me know in the comments!<\/span><em><span style=\"font-weight: 400\">Morgan Timm is a content marketer at <\/span><a href=\"http:\/\/blog.teachable.com?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=creative_market_0618&amp;utm_term=middle\"><span style=\"font-weight: 400\">Teachable<\/span><\/a><span style=\"font-weight: 400\">, a platform where creatives and entrepreneurs can create and sell their own online course.<\/span><\/em><hr><strong>Products Seen In This Post:<\/strong><\/em>    <figure id=\"card-805213-1563758254\" class=\"product-card half no-pinit\" data-product-id=\"805213\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"1563758254\"><\/figure>\n        <figure id=\"card-349291-1131882148\" class=\"product-card half no-pinit\" data-product-id=\"349291\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"1131882148\"><\/figure>\n    \n","protected":false},"excerpt":{"rendered":"<p>This is a guest post by our friends at Teachable, a platform where creatives and entrepreneurs can create and sell their own online course. You&acirc;&euro;&trade;ve heard it over and over again: as an entrepreneur, having multiple income streams is so important. They help you establish security in your online business, and they offer backup in [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[74],"tags":[1362,1511,797],"topics":[],"class_list":["post-49818","post","type-post","status-publish","format-standard","hentry","category-tutorials","tag-global-entrepreneurship-week","tag-online-course","tag-entrepreneurship"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Launch an Online Course: A Guide for Creative Entrepreneurs - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/how-to-launch-an-online-course\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Launch an Online Course: A Guide for Creative Entrepreneurs\" \/>\n<meta property=\"og:description\" content=\"This is a guest post by our friends at Teachable, a platform where creatives and entrepreneurs can create and sell their own online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarket.com\/blog\/how-to-launch-an-online-course\" \/>\n<meta property=\"og:site_name\" content=\"Creative Market Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crtvmrkt\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-19T16:09:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T13:25:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2018\/06\/17030154\/How-Create-Online-Course-Creative-Entrepreneurs-3.jpg.webp\" \/>\n<meta name=\"author\" content=\"Creative Market\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:site\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Creative Market\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/how-to-launch-an-online-course\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/how-to-launch-an-online-course\",\"name\":\"How to Launch an Online Course: A Guide for Creative Entrepreneurs - 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