{"id":52352,"date":"2019-07-31T15:00:57","date_gmt":"2019-07-31T22:00:57","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=52352"},"modified":"2024-04-18T22:20:04","modified_gmt":"2024-04-19T05:20:04","slug":"how-to-create-an-ebook-embedded-fonts","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/how-to-create-an-ebook-embedded-fonts","title":{"rendered":"How to Create an Ebook with Embedded Fonts"},"content":{"rendered":"<p>You want to know <strong>how to create an <\/strong><a href=\"https:\/\/creativemarket.com\/blog\/how-to-design-a-great-ebook-cover\"><strong>eBook<\/strong><\/a>, but don&acirc;&euro;&trade;t know where to start. What software do you need? Do you need to hire a designer? Can you embed fonts and will your eBook display them consistently across all devices?\nThese are all crucial questions to ask yourself as you plan how to create an eBook. The answers reveal a process that&acirc;&euro;&trade;s more accessible than ever today, thanks largely to intuitive technology like <a href=\"https:\/\/creativemarket.com\/blog\/indesign-templates-tips-tutorials\">Adobe InDesign<\/a>.\nOn the marketing side of things, an <a href=\"https:\/\/creativemarket.com\/blog\/ebook-templates\">eBook<\/a> is a versatile piece of content that you can use in a variety of situations, from gated content to educational promo materials and everything in between. Today, social media and influencer marketing are touted nonstop, yet, when you learn how to create an eBook, you&acirc;&euro;&trade;re showing your leads both your design savvy and your marketing panache.\nIn this walkthrough, we take you from the basics of how to create an eBook to the finer points of using InDesign to create your new, literary masterpiece.\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_an_eBook_What_to_Know_Before_You_Start\"><\/span>How to Create an eBook: What to Know Before You Start<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nThe first problem that you face when creating an eBook is the reality that it won&acirc;&euro;&trade;t display uniformly across all devices and screen sizes.\nFor starters, you have no way of telling in what screen size your readers will be enjoying your new eBook because it has no fixed page size. A smartphone is going to display maybe just one paragraph per page while a tablet will have room for more on one page. Then, when you add desktops into the mix&acirc;&euro;&rdquo;with their massive screen sizes&acirc;&euro;&rdquo;things get still more inconsistent because they will likely be able to show two pages at a time on the screen.\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52364\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2019\/07\/18221524\/aliis-sinisalu-yzVxz_OYVxU-unsplash.jpg.webp\" alt=\"\" width=\"2300\" height=\"1533\">\n<\/p><h6 style=\"text-align: center\">Image Credit: <a href=\"https:\/\/unsplash.com\/@aliissinisalu\">Aliis Sinisalu<\/a><\/h6><p>\nThe other issue is that you don&acirc;&euro;&trade;t always have control over how your readers are going to absorb the content in your eBook. This is an issue related to the fonts you use, the specific eReaders they&acirc;&euro;&trade;re using, and the format of eBook you work with.\nThere are things you can do to mitigate this, of course, but it&acirc;&euro;&trade;s going to take some foresight. <em>So how do you deal with this?<\/em> The secret to how to create an eBook that renders perfectly lies in the type of format that you use, thereby giving your readers the best possible <a href=\"https:\/\/creativemarket.com\/blog\/4-tips-to-creating-an-incredible-ux\">user experience<\/a>.\n<\/p><h2><span class=\"ez-toc-section\" id=\"The_Difference_Between_an_eBook_and_an_EPUB\"><\/span>The Difference Between an eBook and an EPUB<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nTo help us understand how to create an eBook, it&acirc;&euro;&trade;s imperative to first understand the difference between an eBook and an EPUB (Electronic Publication). Look at the former as the overall category or type of content and the latter as one of many formats in which to present this content to your audience. Other examples of the former include PDF (Portable Document Format), AZW (a file format designed specifically for Amazon&acirc;&euro;&trade;s Kindle), and ODF (Open Document Format).\nFor our purposes of how to create an eBook, we&acirc;&euro;&trade;re only going to focus on the EPUB format for a variety of reasons:\n<\/p><ul>\n \t<li>It is the most popular and adopted file format<\/li>\n \t<li>It offers both creators\/authors and readers flexibility<\/li>\n \t<li>It features the reflowable format, which is the standard in eBook publishing<\/li>\n<\/ul><p>\nWhen working with EPUB, you have two choices at your disposal:\n<\/p><ul>\n \t<li>The reflowable format<\/li>\n \t<li>The fixed-layout format<\/li>\n<\/ul><p>\nAs I mentioned, the reflowable format is the standard of electronic publishing today, and with good reason. Here are just a few of the benefits of using the reflowable format:\n<\/p><ul>\n \t<li>It&acirc;&euro;&trade;s compatible with most devices<\/li>\n \t<li>You enjoy a bigger distribution opportunity<\/li>\n \t<li>You can upload it to the big retailers&acirc;&euro;&trade; websites with ease<\/li>\n \t<li>Nearly all eReaders and operating systems support it<\/li>\n \t<li>It&acirc;&euro;&trade;s cheaper to make<\/li>\n \t<li>Its file sizes are smaller<\/li>\n \t<li>It&acirc;&euro;&trade;s more efficient to update<\/li>\n<\/ul><p>\nFor our purposes of using embedded fonts with InDesign, using the reflowable format works best since we&acirc;&euro;&trade;ll assume that you&acirc;&euro;&trade;re creating a text-heavy book, such as entire <a href=\"https:\/\/creativemarket.com\/blog\/classic-book-covers-redesigned\">chapter books<\/a> or even full-fledged novels.\n<strong>Pro Tip: <\/strong>When working in InDesign, select the reflowable EPUB format.\nThe one time when it&acirc;&euro;&trade;s actually recommended to use the fixed-layout format instead is when you&acirc;&euro;&trade;re creating graphic-heavy publications. Examples include cookbooks, technical publications, and even children&acirc;&euro;&trade;s books that are heavy on illustrations and other images.\nThe fixed-layout format is ideal when you want <em>absolute<\/em> control over how your readers absorb your ebook since it disallows them from changing the fonts, text size, margins or spacing. What you as the author\/creator gain in terms of control (and ensuring the integrity of your artistic vision), your audience loses in terms of UX since they can&acirc;&euro;&trade;t customize your ebook to their liking (if the font ends up being too small for the device on which they&acirc;&euro;&trade;re reading your book).\n<strong>Pro Tip:<\/strong> Use the fixed-layout format only when publishing ebooks with a plethora of graphics.\nSo choose wisely between these two format types. As I said, though, we&acirc;&euro;&trade;ll focus on the reflowable format because it promotes better UX for your audience, which means it&acirc;&euro;&trade;ll be downloaded and purchased more often, and because you&acirc;&euro;&trade;re likely going to be working with text-heavy works if you&acirc;&euro;&trade;re thinking of embedding your fonts.\nFor a taste of what&acirc;&euro;&trade;s to come, and because we&#8217;ve just launched font licensing in our marketplace, have a look at some of our most aesthetic, embeddable fonts for use in EPUBs    <figure id=\"card-658465-1433718257\" class=\"product-card full 1\" data-product-id=\"658465\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"1433718257\"><\/figure>\n    :    <figure id=\"card-1988596-1570654480\" class=\"product-card full 1\" data-product-id=\"1988596\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"1570654480\"><\/figure>\n        <figure id=\"card-2671933-1649380520\" class=\"product-card full 1\" data-product-id=\"2671933\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"1649380520\"><\/figure>\n        <figure id=\"card-94463-301248010\" class=\"product-card full 1\" data-product-id=\"94463\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"301248010\"><\/figure>\n    \nWith these basics out of the way, let&acirc;&euro;&trade;s do a deep dive into how to create an eBook in earnest.\n<\/p><h2><span class=\"ez-toc-section\" id=\"Research_What_Your_AudienceaE%E2%84%A2s_Pain_Points_AreaE%C2%A6and_Solve_Them\"><\/span>Research What Your Audience&acirc;&euro;&trade;s Pain Points Are&acirc;&euro;&brvbar;and Solve Them<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nUnderstand this above all else: your eBook should be looked at as a lead-generation tool that solves a big problem for your target demographic. A high-quality EPUB that&acirc;&euro;&trade;s bursting with relevant information for your audience means more leads, <a href=\"https:\/\/creativemarket.com\/blog\/how-to-boost-landing-page-conversions\">conversions<\/a>, and sales for you.\nAs a graphic designer, you might author an eBook on any of these topics:\n<\/p><ul>\n \t<li>Why Small Business Owners Need to Hire a Graphic Designer<\/li>\n \t<li>How Graphic Design Communicates Your Brand to Your Customers<\/li>\n \t<li>12 Ways Graphic Design Makes Your Business More Money<\/li>\n<\/ul><p>\nIn each title, you&acirc;&euro;&trade;re communicating value to your customers while educating them on why their business needs graphic design solutions. The idea is to position yourself as a thought leader or expert in design, which kickstarts the process of nudging your lead down your conversion funnel (with the ultimate conversion being you getting hired for a project or on a long-term basis).\nSetting off on how to create an eBook without considering your audience is useless. You need to appeal to their pain points. To figure out what their pain points are, consult:\n1) Analytics like Google Analytics and Clicky, which tell you what people who land on your website are searching for (and therefore what keywords brought them to your website)\n2) SEO keyword research tools like Mangools and Ahrefs, which tell you which keywords your leads are searching for in high demand (around which you can write a high-quality eBook)\n<\/p><h2><span class=\"ez-toc-section\" id=\"Organize_Your_eBook\"><\/span>Organize Your eBook<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nYour next step in the process of how to create an eBook is straightforward: you have to plan it in such a way that it&acirc;&euro;&trade;s <a href=\"https:\/\/creativemarket.com\/blog\/legible-fonts-for-long-texts\">legible<\/a>, readable, and holds the interest of your audience from start to finish.\nStart by thinking about the flow of information you want to present to your audience, including the chapter titles and what information each one will contain. Each chapter doesn&acirc;&euro;&trade;t have to be lengthy; in fact, your entire eBook doesn&acirc;&euro;&trade;t have to be lengthy. It&acirc;&euro;&trade;s better that you fill your pages with high-quality content than filler, so, if that means an EPUB that&acirc;&euro;&trade;s just seven pages long instead of 25, then so be it.\nJust as you might break down key discussions in each section when you&acirc;&euro;&trade;re writing a long article or blog post, so, too, each chapter of your publication should serve as a detailed discussion of a key aspect of your overall book topic. The chapters should also have some form of logical flow to them. That is to say, each chapter should complement the next, and, as a whole, they need to accomplish what the title of your eBook promises.\nKeep in mind the formatting as you&acirc;&euro;&trade;re working your way through how to create an eBook. You can look at your publication as a very long-form blog post that&acirc;&euro;&trade;s also going to require these best practices of formatting:\n<\/p><ul>\n \t<li>Headings<\/li>\n \t<li>Subheadings<\/li>\n \t<li>Bullet points<\/li>\n \t<li>Lists<\/li>\n \t<li>Enumerations<\/li>\n \t<li>Short paragraphs<\/li>\n \t<li>Different-sized fonts<\/li>\n \t<li><strong>Bold<\/strong><\/li>\n \t<li><em>Italic<\/em><\/li>\n<\/ul><p>\nOnce you&acirc;&euro;&trade;ve written your publication, you can focus on its design.\n<\/p><h2><span class=\"ez-toc-section\" id=\"Design_Your_eBook\"><\/span>Design Your eBook<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nAn integral part of how to create your eBook is how you present it to your audience. This is where good design comes into the picture.\nTo maximize your efficiency, have a look at some of our favorite eBook templates from our marketplace:\nThese templates will let you edit your publication&acirc;&euro;&trade;s colors, which is important since you need to ensure that your creation features your brand colors. This ensures on-point branding that communicates professionalism and adds your personal touch to these templates.\nWe also need to talk about incorporating vibrant visuals. Not only do they help to break up the flow of information, thereby helping with the formatting, but they also provide additional information that underscores the main points you&acirc;&euro;&trade;re making. That&acirc;&euro;&trade;s why it&acirc;&euro;&trade;s necessary to think carefully about the images that you choose.\nWe also have a large selection of <a href=\"https:\/\/creativemarket.com\/photos\">stock photos<\/a> that&acirc;&euro;&trade;ll make your eBook come to life.\nFinally, what eBook would be complete without an all-important <a href=\"https:\/\/creativemarket.com\/blog\/how-to-design-buttons\">call to action or CTA<\/a>? Now, you&acirc;&euro;&trade;ve given your audience high-quality information they couldn&acirc;&euro;&trade;t get anywhere else, and so they look at you as a thought leader in your industry. This is high time to prompt them farther down your conversion funnel. Include CTAs within your book to things like:\n<\/p><ul>\n \t<li>A product or service page<\/li>\n \t<li>An offer or promotion you&acirc;&euro;&trade;re running<\/li>\n \t<li>A landing page<\/li>\n<\/ul><p>\nCongrats: you&acirc;&euro;&trade;re done with the actual writing of your eBook. Let&acirc;&euro;&trade;s proceed to embed your fonts within InDesign.\n<\/p><h2><span class=\"ez-toc-section\" id=\"What_to_Remember_When_Embedding_Fonts_into_Your_eBook\"><\/span>What to Remember When Embedding Fonts into Your eBook<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nEmbedding fonts gives your readers the choice of reading your publication in a font that&acirc;&euro;&trade;s more legible and readable, especially on smaller device sizes. While it&acirc;&euro;&trade;s a great idea to embed fonts as you make your EPUB, you should remember the following:\n<\/p><ul>\n \t<li><strong>The legality of using the font:<\/strong>&Acirc;&nbsp;Research if the font you want to use has a license that legally permits you to embed it in your creation. Creative Market fonts can be purchased under an <a href=\"http:\/\/creativemarket.com\/licenses\/fonts\">E-pub license<\/a> that allows such use.<\/li>\n \t<li><strong>The utility of the font:&Acirc;&nbsp;<\/strong>Critically examine the font to determine with certainty if it&acirc;&euro;&trade;s actually legible and readable, if it&acirc;&euro;&trade;ll significantly add to the size or length of your entire publication, and if it looks aesthetic or is unusual.<\/li>\n \t<li><strong>The compatibility of the font:<\/strong>&Acirc;&nbsp;Look into how well the font you want to use will render across various eReaders since that&acirc;&euro;&trade;s always a tricky situation<\/li>\n<\/ul><p>\nAlso make note of the fact that your audience is a factor when it comes to embedded fonts:\n<\/p><ul>\n \t<li>Your readers have final say over reading your book on their devices in the exact font, font size, background color, and spacing they choose<\/li>\n \t<li>Usually, your readers have to remember to turn on your embedded fonts manually by going into their device&acirc;&euro;&trade;s menu or settings<\/li>\n \t<li>Older eReaders don&acirc;&euro;&trade;t support embedded fonts and will use the device&acirc;&euro;&trade;s default fonts<\/li>\n<\/ul><h2><span class=\"ez-toc-section\" id=\"Embed_Your_Fonts_in_InDesign\"><\/span>Embed Your Fonts in InDesign<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nThe benefit of embedding your fonts is that you drastically increase the chances that your audience will read your EPUB the way you want it and that your book&acirc;&euro;&trade;s presentation won&acirc;&euro;&trade;t get disrupted by different screen sizes. Note that you still don&acirc;&euro;&trade;t have 100% complete control over how your audience reads your eBook because they can simply override your embedded fonts and set their own.\nAll this aside, there&acirc;&euro;&trade;s also some prep work you have to do to get your InDesign file ready before you turn it into an EPUB.\nHere&acirc;&euro;&trade;s what to do as you continue on your process of how to create an eBook:\n<\/p><ul>\n \t<li>Correct negative space problems<\/li>\n \t<li>Add ALT tags to your images<\/li>\n \t<li>Ensure style and picture-name compliance<\/li>\n \t<li>Inspect and then edit your layout order<\/li>\n \t<li>Establish chapter breaks at the start of the chapter<\/li>\n \t<li>Simplify complex tables<\/li>\n \t<li>Anchor any floating pictures within your text<\/li>\n \t<li>Include a Table of Contents style for proper device navigation<\/li>\n \t<li>Apply styles to your text<\/li>\n \t<li>Include an in-book Table of Contents<\/li>\n \t<li>Rasterize your InDesign artwork<\/li>\n \t<li>Don&acirc;&euro;&trade;t forget semantic markup<\/li>\n<\/ul><p>\nAnd because we&acirc;&euro;&trade;ve just launched font licensing, here&acirc;&euro;&trade;s another round of some of our favorite embedded fonts that are available for your next project:    <figure id=\"card-352731-843004396\" class=\"product-card full 1\" data-product-id=\"352731\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"843004396\"><\/figure>\n        <figure id=\"card-8013-1646369859\" class=\"product-card full 1\" data-product-id=\"8013\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"1646369859\"><\/figure>\n        <figure id=\"card-64884-525672731\" class=\"product-card full 1\" data-product-id=\"64884\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"525672731\"><\/figure>\n        <figure id=\"card-2773-1117271178\" class=\"product-card full 1\" data-product-id=\"2773\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"1117271178\"><\/figure>\n    \nWith your file all set now, you&acirc;&euro;&trade;re ready to embed your fonts. Here&acirc;&euro;&trade;s how to do that:\n1) Click on the File menu.\n2) Click on Export in the dropdown menu.\n3) Click on Save.\n4) In the EPUB &acirc;&euro;&ldquo; Reflowable Layout Export Options window that opens up, choose HTML &amp; CSS in the left-hand column.\n5) Check the box next to Include Embeddable Fonts.\n6) Click on Ok.\n7) You&acirc;&euro;&trade;re all done.\nCongrats! There&acirc;&euro;&trade;s only one step left in your goal of how to create an eBook&acirc;&euro;&brvbar;\n<\/p><h2><span class=\"ez-toc-section\" id=\"Export_Your_InDesign_File_to_EPUB\"><\/span>Export Your InDesign File to EPUB<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nAs I established earlier, you want to select reflowable EPUB as your format due to all the advantages. When you&acirc;&euro;&trade;re happy with your eBook the way it looks in InDesign, click on File on the navigation menu and then save it with the .epub extension.\nThe Export to EPUB dialog box will open up.\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52372\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2019\/07\/18221530\/perfecto-capucine-P0cPLR-aGEk-unsplash.jpg.webp\" alt=\"\" width=\"3000\" height=\"2000\">\n<\/p><h6 style=\"text-align: center\">Image Credit: <a href=\"https:\/\/unsplash.com\/@perfecto_capucine\">Perfecto Capucine<\/a><\/h6><p>\nIn the first dropdown box of the General selection (in the left-hand column), you&acirc;&euro;&trade;ll notice the default there as EPUB 2.0.1.&Acirc;&nbsp; Change that in the dropdown box to EPUB 3.0. You&acirc;&euro;&trade;ll save yourself a lot of trouble because of all the benefits that EPUB 3.0 provides:\n<\/p><ul>\n \t<li>It supports JavaScript, accessibility and languages with complicated characters (Japanese, Hebrew, Arabic)<\/li>\n \t<li>It uses CSS3 and HTML5<\/li>\n \t<li>It can be read on a device that only supports EPUB 2<\/li>\n<\/ul><h2><span class=\"ez-toc-section\" id=\"How_to_Create_an_eBook_It_Can_Be_a_Long_but_Valuable_Project\"><\/span>How to Create an eBook: It Can Be a Long (but Valuable) Project<span class=\"ez-toc-section-end\"><\/span><\/h2><p>\nYour publication is an important arsenal in your <a href=\"https:\/\/creativemarket.com\/blog\/why-content-marketing-is-the-new-viral-loop\">marketing<\/a> toolset. Unlike an infographic, blog post, or email, an eBook retains more value as legitimate reference material because of the greater depth and quantity of the information you&acirc;&euro;&trade;re sharing with your leads and customers.\nIt also follows that you can&acirc;&euro;&trade;t expect to finish it in the time it takes to create an email campaign or a long-form blog post. While the time you spend on it depends on how much information you want to provide, writing such a tome from beginning to end (including working within InDesign) can take you as little as a few days to a week or more.\nThe most important thing is that the value you create for your brand and for your customers means that it&acirc;&euro;&trade;s a win-win situation all around.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You want to know how to create an eBook, but don&acirc;&euro;&trade;t know where to start. What software do you need? Do you need to hire a designer? Can you embed fonts and will your eBook display them consistently across all devices? These are all crucial questions to ask yourself as you plan how to create [&hellip;]<\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[74],"tags":[37,166],"topics":[],"class_list":["post-52352","post","type-post","status-publish","format-standard","hentry","category-tutorials","tag-typography","tag-fonts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create an Ebook with Embedded Fonts - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/how-to-create-an-ebook-embedded-fonts\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create an Ebook with Embedded Fonts\" \/>\n<meta property=\"og:description\" content=\"You want to know how to create an eBook, but don&acirc;&euro;&trade;t know where to start. What software do you need? Do you need to hire a designer? 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