{"id":52511,"date":"2019-09-10T18:26:44","date_gmt":"2019-09-11T01:26:44","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=52511"},"modified":"2024-05-06T02:51:09","modified_gmt":"2024-05-06T09:51:09","slug":"new-logo-design-checklist","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/new-logo-design-checklist","title":{"rendered":"New Logo Design Checklist: 20 Ideas to Consider"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A logo design checklist allows you to prioritize and ensure that your brand design communicates exactly what you intend. Far too many businesses fail to invest enough thought into their logos, with consistently bad results.<br><a href=\"https:\/\/creativemarket.com\/blog\/designing-a-brand-identity\">Brand identity<\/a> is something you should take seriously because it is the foundation of a business\u00e2\u20ac\u2122 relationship with its target audience. Once this demographic gets to know a brand in a certain way, it\u00e2\u20ac\u2122s hard to rework this impression in the marketplace. That\u00e2\u20ac\u2122s why planning out what elements your client wants in their brand identity suite will set you up for success as your logo design shapes how the brand is viewed by the public.<br>[[cb-branding]]<br>Here are the 20 essential items to include in your logo design process:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consider-all-the-types-of-logos\"><span class=\"ez-toc-section\" id=\"Consider_All_the_Types_of_Logos\"><\/span>Consider All the Types of Logos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The best place to start as you conceive your client\u00e2\u20ac\u2122s brand identity is the different kinds of logos at your disposal. These are the directions in which you can take your <a href=\"https:\/\/creativemarket.com\/blog\/music-bands-logo-design\">logo design<\/a> concept:<\/p>\n\n\n    <figure id=\"card-687107-1570343252\" class=\"product-card full 1\" data-product-id=\"687107\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"1570343252\"><\/figure>\n    \n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wordmarks<\/strong> \u00e2\u20ac\u201c All-text logos that feature eye-catching and stylized typefaces; ideal for new companies to help build brand identity and recognition<\/li>\n\n\n\n<li><strong>Emblems<\/strong> \u00e2\u20ac\u201c Logos that feature text inside of the overall design (icon or badge); ideal for established brands, as these tend to be more visually complex<\/li>\n\n\n\n<li><strong>Brandmarks<\/strong> \u00e2\u20ac\u201c Logos that feature no text, but only symbols or icons; good for brands that become more popular over time<\/li>\n\n\n\n<li><strong>Lettermarks<\/strong> \u00e2\u20ac\u201c Initials-only logos that don\u00e2\u20ac\u2122t use words, but, rather, abbreviations; well-suited for brands with long names that don\u00e2\u20ac\u2122t transition well to a simple icon<\/li>\n\n\n\n<li><strong>Combination marks<\/strong> \u00e2\u20ac\u201c More ambitious logos that include both symbols or icons and text; great for brands that need instant name recognition, but also visuals for a stronger impact<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Research_Your_ClientaE%E2%84%A2s_Target_Audience\"><\/span>Research Your Client\u00e2\u20ac\u2122s Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Information about your client\u00e2\u20ac\u2122s target audience is critical to new logo success. Knowing for whom you\u00e2\u20ac\u2122re designing the emblem as part of the broader brand identity gives you the pertinent data to make the design more:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relevant<\/li>\n\n\n\n<li>Applicable<\/li>\n\n\n\n<li>Meaningful<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2019\/09\/18233108\/ezra-comeau-jeffrey-pPquxoraq_M-unsplash.jpg.webp\" alt=\"\" class=\"wp-image-52518\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">For instance, if you\u00e2\u20ac\u2122re crafting a new symbol for a kid\u00e2\u20ac\u2122s brand, you wouldn\u00e2\u20ac\u2122t want to use serious colors like blacks and other neutral tones. You\u00e2\u20ac\u2122d likely go with something brighter and livelier.<br><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Image Credit: <a href=\"https:\/\/unsplash.com\/@emcomeau\">Ezra Comeau-Jeffrey<\/a><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Find out more about your target audience by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Asking your client<\/li>\n\n\n\n<li>Researching the industry<\/li>\n\n\n\n<li>Conducting surveys of the target audience<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Draw_Sketches_of_Your_Logo_Idea\"><\/span>Draw Sketches of Your Logo Idea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2019\/09\/18233113\/plqml-feliperizo-co-MuGkTlj-lg-unsplash.jpg.webp\" alt=\"\" class=\"wp-image-52520\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Strong logos start with simple sketches. This is the brainstorming, early phase of your creative journey. The beauty of sketching is that it lets you do a brain dump of your visual ideas right onto a sheet of paper. You can then easily revise and change the details as you go.<br><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Image Credit: <a href=\"https:\/\/unsplash.com\/@plqml\">@plqml | @feliperizo.co<\/a><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, you can refine your new logo afterwards using a program like <a href=\"https:\/\/creativemarket.com\/blog\/ten-common-illustrator-mistakes-to-avoid\">Adobe Illustrator<\/a>.&nbsp;Sketching, though, is ultra-important since it\u00e2\u20ac\u2122s the starting point of the tangible process of logo design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Black-and-White_Version_of_Your_Logo\"><\/span>Create a Black-and-White Version of Your Logo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u00e2\u20ac\u2122s start with a curveball right off the bat: creative professionals and designers should definitely go to great lengths to include a monochrome version of their logo.&nbsp;This may grab you by surprise since the costs of printing in color have come down considerably and black-and-white seems so old-fashioned.<br>Here\u00e2\u20ac\u2122s why you shouldn\u00e2\u20ac\u2122t write off a black-and-white version of your new logo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They\u00e2\u20ac\u2122re ideal for uses like textiles, 3D printing, embroidery, receipts, and laser engravings, which rely on special machines that don\u00e2\u20ac\u2122t have a color feature<\/li>\n\n\n\n<li>You can fax and or copy a black-and-white logo without worrying about the color fading<\/li>\n\n\n\n<li>In collaborations with other brands (like corporate sponsorships), logos could be presented in monochrome to prevent anyone in the partnership from standing out<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The bottom line is that you\u00e2\u20ac\u2122ll create a much, much better impression on behalf of your client if you can furnish them with a black-and-white version of the new design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ensure_That_Your_New_Logo_Design_Is_Versatile\"><\/span>Ensure That Your New Logo Design Is Versatile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We hear the word \u00e2\u20ac\u0153versatile\u00e2\u20ac thrown around so much in design considerations, but what does it actually mean? Versatility is a direct reference to the utility\u00e2\u20ac\u201dor the number of uses\u00e2\u20ac\u201dof your new creation. Never forget that the icon you\u00e2\u20ac\u2122re designing for your client needs to be seamlessly integrated in a host of different ways, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On various surfaces (T-shirts, ballcaps, water bottles, etc.)<\/li>\n\n\n\n<li>In different sizes (billboards, business cards, websites, apps, etc.)<\/li>\n\n\n\n<li>On both vertical and horizontal banners<\/li>\n\n\n\n<li>Next to other brands&#8217; logos (partnerships, collaborations, etc.)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, a logo that features versatility is one that looks great and communicates the same brand values on a giant billboard right beside the freeway as it does online, in any screen size and on any <a href=\"https:\/\/creativemarket.com\/blog\/mobile-friendly\">device<\/a>.<\/p>\n\n\n    <figure id=\"card-721895-2028072668\" class=\"product-card full 1\" data-product-id=\"721895\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"2028072668\"><\/figure>\n    \n\n\n<p class=\"wp-block-paragraph\">The mark of a stellar designer is having foresight and thinking several steps ahead to visualize how and if your new logo will actually work in a myriad of contexts. Failure to do so means that your client\u00e2\u20ac\u2122s logo may look great on a large-sized billboard, but then perhaps have so much complexity that it\u00e2\u20ac\u2122s hard to properly appreciate once it\u00e2\u20ac\u2122s shrunk down digitally to fit on a website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Consideration_to_Shape\"><\/span>Give Consideration to Shape<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Logos are by nature all about <a href=\"https:\/\/creativemarket.com\/blog\/are-geometric-shapes-a-new-trend-in-web-design\">shapes<\/a>. Whether it\u00e2\u20ac\u2122s just one, specific shape that\u00e2\u20ac\u2122s front and center, as with Target\u00e2\u20ac\u2122s circle motif, or shapes form the basis of the broader logo design, as with McDonald\u00e2\u20ac\u2122s \u00e2\u20ac\u0153M\u00e2\u20ac being formed by two arches, shape is the building block of your new logo.<br>Shapes are so vital to your client\u00e2\u20ac\u2122s brand identity that, even if you\u00e2\u20ac\u2122re using lettermarks or wordmarks, your fonts will still be heavily influenced by forms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Develop_the_Concept\"><\/span>Develop the Concept<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2019\/09\/18233119\/patrik-michalicka-r3iAqHb7JWs-unsplash.jpg.webp\" alt=\"\" class=\"wp-image-52524\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">When we speak about brand identity, we mean what separates your client\u00e2\u20ac\u2122s brand from the rest of the field in the crowded marketplace. The new logo needs to tell people what your brand\u00e2\u20ac\u2122s values and <a href=\"https:\/\/creativemarket.com\/blog\/quiz-which-citys-design-fits-your-creative-personality\">personality<\/a> are in clear-cut ways. Your logo must reflect your target audience&#8217;s preferences, which you will have gleaned from market research that you performed at the very start of the process.<br><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Image Credit: <a href=\"https:\/\/unsplash.com\/@patrikmichalicka\">Patrik Michalicka<\/a><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">To help with the development of your client\u00e2\u20ac\u2122s brand, ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is it serious or humorous?<\/li>\n\n\n\n<li>Is it for a high-end or cheaper product or service?<\/li>\n\n\n\n<li>It is meant to be trendy or classic?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Think_About_Your_Color_Palette\"><\/span>Think About Your Color Palette<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Getting the right color or <a href=\"https:\/\/creativemarket.com\/blog\/the-missing-cheatsheet-for-brilliant-color-combinations\">combination of colors<\/a> is crucial to new logo design. Your client\u00e2\u20ac\u2122s target audience is so visual that colors can communicate strong feelings to them almost better than mere words can. Again, think of famous logos like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google\u00e2\u20ac\u2122s wordmark<\/li>\n\n\n\n<li>NBC\u00e2\u20ac\u2122s peacock<\/li>\n\n\n\n<li>Firefox\u00e2\u20ac\u2122s fox<\/li>\n\n\n\n<li>Pepsi\u00e2\u20ac\u2122s globe<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2019\/09\/18234516\/balazs-ketyi-LPWl2pEVGKc-unsplash.jpg.webp\" alt=\"\" class=\"wp-image-52525\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">All of these are purely based on vivid and lively colors. Google\u00e2\u20ac\u2122s and NBC\u00e2\u20ac\u2122s logos are multi-colored while Firefox\u00e2\u20ac\u2122s features stark contrast between orange and blue. Pepsi\u00e2\u20ac\u2122s logo features the classic tricolor of red, white, and blue.<br><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Image Credit: <a href=\"https:\/\/unsplash.com\/@balazsketyi\">Balazs Ketyi<\/a><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">This leads me to segue into the next point: understand the <a href=\"https:\/\/creativemarket.com\/blog\/creative-color-tools\">color wheel and color theory<\/a>, so you can pair and combine different colors for the greatest effects possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_as_Unique_as_You_Can\"><\/span>Be as Unique as You Can<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reject the boredom and complacency of the conventional in your brand identity suite. Dare to be unique and push the design envelope. If you set out to make your client\u00e2\u20ac\u2122s new logo as unique as possible, you\u00e2\u20ac\u2122ll already give your client the edge in the crowded marketplace. Logos that are unique are memorable and therefore help greatly with marketing and <a href=\"https:\/\/creativemarket.com\/blog\/what-is-branding\">branding<\/a>.<br>To come up with a unique design, think outside the box and go&nbsp;for symbolic and abstract interpretations instead of&nbsp;literal representations.&nbsp;An ideal example is Apple. Though it\u00e2\u20ac\u2122s a tech company, its logo has nothing to do with computers at all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integrate_Stunning_Typography\"><\/span>Integrate Stunning Typography<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A new logo can be strictly typography-based or a combination of fonts and symbols. If you do decide to add a <a href=\"https:\/\/creativemarket.com\/blog\/25-beautiful-typefaces-and-fonts\">typeface<\/a> into its design, make sure to use a typeface that\u00e2\u20ac\u2122s legible, readable, adapts well to different contexts, and showcases uniqueness.<br>Experiment with numerous fonts, which includes the weight, spacing and height. Really allow yourself the freedom to see which font goes best with your vision and concept.<\/p>\n\n\n    <figure id=\"card-908638-1591261490\" class=\"product-card full 1\" data-product-id=\"908638\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"1591261490\"><\/figure>\n    \n\n<p>Some timeless typography rules to be aware of are:<\/p>\n<ul>\n<li>Choose 2 to 3 kinds of typefaces to preserve visual balance<\/li>\n<li>Keep <a href=\"https:\/\/creativemarket.com\/blog\/readability-vs-legibility\/\">readability and legibility<\/a> in mind always<\/li>\n<li>The font has to complement your new logo design and communicate your brand identity<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Make_Your_Brand_Identity_Relevant\"><\/span>Make Your Brand Identity Relevant<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u00e2\u20ac\u2122s something to be said about using <a href=\"https:\/\/creativemarket.com\/blog\/abstract-illustrations-web-design\">abstract<\/a> or non-literal icons for your new logo. Nonetheless, there\u00e2\u20ac\u2122s a fine balancing act between being unique and choosing a word or icon that\u00e2\u20ac\u2122s so off-the-mark that your target audience has a hard time understanding your logo choice.<br>\nSolve this potential problem by aiming for relevance.&nbsp;Relevant logos are:<\/p>\n<ul>\n<li>Intentional<\/li>\n<li>Clear about your message<\/li>\n<li>Targeted<\/li>\n<\/ul>\n<p>For instance, don\u00e2\u20ac\u2122t just choose any color for your new logo. Pick one that has great meaning for your client\u00e2\u20ac\u2122s brand and ties into its backstory.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_Good_Judgment_Instead_of_Personal_Taste\"><\/span>Use Good Judgment Instead of Personal Taste<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest temptations to hit <a href=\"https:\/\/creativemarket.com\/blog\/best-graphic-design-podcasts\">graphic designers<\/a> in their work is to insert their own taste into their clients&#8217; projects. If you have a favorite font or color, for example, you may want to use it in a project when that\u00e2\u20ac\u2122s not the best decision for the brand identity of the logo.<br>\nA good rule of thumb is to dispassionately evaluate specific design considerations.&nbsp;Use your designer hat and not your heart to exercise sound judgment on logo work.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Craft_a_Memorable_Logo_Design\"><\/span>Craft a Memorable Logo Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Just because you\u00e2\u20ac\u2122ve made your new logo unique, simple, or relevant doesn\u00e2\u20ac\u2122t necessarily make it memorable. However, you want to also aim for memorability because that tends to stick in the minds of the public easily.<br>\nRemember that your design will likely be seen by your client\u00e2\u20ac\u2122s target audience for just a few seconds or less\u00e2\u20ac\u201dwhether that\u00e2\u20ac\u2122s on <a href=\"https:\/\/creativemarket.com\/blog\/5-examples-of-great-social-media-marketing\">social media<\/a>, in a print ad, a billboard, or anywhere else. You need to make this precious time count.<\/p>\n\n    <figure id=\"card-2814235-613587603\" class=\"product-card full 1\" data-product-id=\"2814235\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"613587603\"><\/figure>\n    \n\n<p>Reject complicated design elements and clutter in the new logo to ensure it\u00e2\u20ac\u2122s simple enough to quickly remember. Your audience needs to be able to recall key elements of your design after glancing at it just briefly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Aim_for_Timelessness\"><\/span>Aim for Timelessness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating a successful brand identity is all about balance. You must strive for a new logo concept that is contemporary or <a href=\"https:\/\/creativemarket.com\/blog\/how-one-company-built-a-modern-brand-in-an-outdated-market\">modern<\/a>, but avoids being just a fad. In other words, you want an aesthetic that\u00e2\u20ac\u2122s not \u00e2\u20ac\u0153in\u00e2\u20ac for just the moment\u00e2\u20ac\u201dand then will look outdated in a few years\u00e2\u20ac\u2122 time.<br>\nGet around this problem by thinking of modern, which we\u00e2\u20ac\u2122ll define as epitomizing all the essential elements of the present day without getting too caught up in the small details. By not obsessing over the smaller details, you can aim for the bigger picture and capture the broader concepts that will carry your new logo into the future with ease.<br>\nThink of successful brands like Starbucks, UPS and Burger King. Their logos haven\u00e2\u20ac\u2122t significantly changed over the decades due to the timelessness of their original concepts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Preserve_a_Balanced_Composition\"><\/span>Preserve a Balanced Composition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Balance often means incorporating proportional and symmetrical qualities into your design. The most visually pleasing logos tend to rely on these qualities. They use equal weight on both sides of their horizontal and vertical planes. As a result, their symbols are easy on the eyes, which leads to greater accessibility.<br>\nThat\u00e2\u20ac\u2122s not to say that <a href=\"https:\/\/creativemarket.com\/blog\/can-good-design-be-asymmetrical\">asymmetry<\/a> is a deal-breaker in new logo design, but it\u00e2\u20ac\u2122s generally harder to successfully incorporate it into a logo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vectorize_Your_New_Logo\"><\/span>Vectorize Your New Logo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/creativemarket.com\/blog\/how-to-vectorize-your-own-hand-drawn-font\">Vectorize<\/a> is a technical term that refers to making your logo adaptable for a whole host of different uses. Essentially, a vector-based graphic means that you can easily scale it to any size that you want without it losing its quality.<\/p>\n\n    <figure id=\"card-944359-1830123787\" class=\"product-card full 1\" data-product-id=\"944359\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"1830123787\"><\/figure>\n    \n\n<p>There are three vector formats that are typically used for logo work:<\/p>\n<ul>\n<li><strong>Encapsulated PostScript (EPS)<\/strong> \u00e2\u20ac\u201c Adobe\u00e2\u20ac\u2122s EPS is the standard in vectorizing your new logo. It\u00e2\u20ac\u2122s highly recommended for you to always vectorize your client\u00e2\u20ac\u2122s icon in EPS.<\/li>\n<li><strong>Adobe Illustrator Artwork (AI)<\/strong> \u00e2\u20ac\u201c A modified variety of the EPS format, AI is less popular than EPS, though still widely popular.<\/li>\n<li><strong>Scalable Vector Graphic (SVG)<\/strong> \u00e2\u20ac\u201c SVG is catching up to the other two because it is the W3C vector standard. More and more browsers are increasing their support of SVG, and your logo will support just about any screen resolution in this format.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Make_a_Minified_Version_of_Your_Logo\"><\/span>Make a Minified Version of Your Logo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Minification is when the code and markup in your script files and webpages have been minimized. From a user-experience point of view, this means much faster page load times on <a href=\"https:\/\/creativemarket.com\/blog\/launch-checklist-new-websites\">websites<\/a>. From the developer\u00e2\u20ac\u2122s point of view, it means much less bandwidth use.<br>\nWhen your logo is minified, it helps to optimize the performance of entire webpages, thus making the presence of your client\u00e2\u20ac\u2122s logo on a website or app seamless.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_the_New_Logo_as_Simple_as_Possible\"><\/span>Keep the New Logo as Simple as Possible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/creativemarket.com\/blog\/minimalist-design-trend\">Minimalism<\/a> is the principle of less is more. Whenever you can, make do with fewer elements in your aesthetic instead of making it one cluttered mess. The goal of the logo is to communicate your client\u00e2\u20ac\u2122s visual and brand identity, which will be overshadowed with a logo that\u00e2\u20ac\u2122s too busy and boasts too many elements.<br>\nLet\u00e2\u20ac\u2122s think about some of the world\u00e2\u20ac\u2122s most famous logos and how their respective brand identities are represented:<\/p>\n<ul>\n<li>Disney<\/li>\n<li>Apple<\/li>\n<li>Nike<\/li>\n<li>Twitter<\/li>\n<li>Mercedes<\/li>\n<\/ul>\n<p>Are you noticing a distinctive pattern here? They\u00e2\u20ac\u2122re all enormously simple!<br>\nDisney showcases the famous castle with the \u00e2\u20ac\u0153Disney\u00e2\u20ac wordmark underneath it. Apple is the iconic apple outline with a bite taken out of it, Nike has its memorable swoosh insignia, Twitter features the silhouette of a bird, and Mercedes has its telltale three-point star.<br>\nThe beauty with each of these famous marks is that they\u00e2\u20ac\u2122re easy to remember, recreate, and describe.&nbsp;This ties into the marketing aspect of great, new logo design: when you communicate your client\u00e2\u20ac\u2122s brand identity to your audience, give them something simple to see and think about. This removes the friction that\u00e2\u20ac\u2122s typically associated with introducing something new to the marketplace.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Utilize_Negative_Space_or_Whitespace_Well\"><\/span>Utilize Negative Space or Whitespace Well<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/creativemarket.com\/blog\/designing-with-negative-space-inspiring-examples-tips\">Negative space<\/a> is the space in and around the focal point of your logo design. For example, if your icon is a wordmark, the white space would be the tracking between the letters.&nbsp;Memorable emblem design is marked by the use of space. Closely related to minimalism, negative space in your new logo means that your creation won\u00e2\u20ac\u2122t be exceptionally busy or cluttered.<br>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52536\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2019\/09\/18234521\/tim-chow-9IcKPSQ9G5Q-unsplash.jpg.webp\" alt=\"\" width=\"5600\" height=\"3733\"><\/p>\n<h6 style=\"text-align: center\">Image Credit: <a href=\"https:\/\/unsplash.com\/@timchowstudio\">Tim Chow<\/a><\/h6>\n<p>Negative space also gives your logo much-needed borders or framing, directing the eyes of the public to the more standout features of your design. As a result, the target audience can appreciate the specific design elements within your emblem all the better.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Respect_Design_Hierarchy\"><\/span>Respect Design Hierarchy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Design hierarchy relates to how the audience of your client\u00e2\u20ac\u2122s brand takes in the visual information of your new logo, based on numerous factors. Some elements in a logo should command their attention more urgently; these elements are naturally higher up in the hierarchy and therefore more important.<\/p>\n\n    <figure id=\"card-1782154-861085024\" class=\"product-card full 1\" data-product-id=\"1782154\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"861085024\"><\/figure>\n    \n\n<p>For example, if one element in your logo is bigger than another, the larger one will garner attention first, so your job as the creative professional is to decide if that larger elements is suitably greater in importance than the other elements around it. This applies to other factors, too, such as colors, <a href=\"https:\/\/creativemarket.com\/blog\/typography-tricks-readable\">typography<\/a> and reading patterns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_Have_Everything_You_Need_to_Start\"><\/span>You Have Everything You Need to Start<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you\u00e2\u20ac\u2122ve checked off all these items from your list, you\u00e2\u20ac\u2122re ready to present that new logo to your client as part of their business\u00e2\u20ac\u2122 brand identity. Creating a new visual identity for any brand is both an exciting task and great responsibility.<br>\nWhile it seems like there are so many to-dos to check off on your new logo checklist, it\u00e2\u20ac\u2122ll all be worth it once your finished design forms a core part of your client\u00e2\u20ac\u2122s brand identity.<\/p>\n<hr><strong>Products Seen In This Post:<\/strong><p><\/p>\n\n    <figure id=\"card-2650971-1527222562\" class=\"product-card half no-pinit\" data-product-id=\"2650971\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"1527222562\"><\/figure>\n    \n\n    <figure id=\"card-3678710-572876648\" class=\"product-card half no-pinit\" data-product-id=\"3678710\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"572876648\"><\/figure>\n    ","protected":false},"excerpt":{"rendered":"<p>A logo design checklist allows you to prioritize and ensure that your brand design communicates exactly what you intend. Far too many businesses fail to invest enough thought into their logos, with consistently bad results.Brand identity is something you should take seriously because it is the foundation of a business\u00e2\u20ac\u2122 relationship with its target audience. [&hellip;]<\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[46,156,1290],"topics":[1666,1740],"class_list":["post-52511","post","type-post","status-publish","format-standard","hentry","category-design-basics","tag-branding","tag-logo-design","tag-logo-templates","topics-learn-logo-design","topics-learn-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Logo Design Checklist: 20 Ideas to Consider - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/new-logo-design-checklist\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Logo Design Checklist: 20 Ideas to Consider\" \/>\n<meta property=\"og:description\" content=\"A logo design checklist allows you to prioritize and ensure that your brand design communicates exactly what you intend. Far too many businesses fail to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarket.com\/blog\/new-logo-design-checklist\" \/>\n<meta property=\"og:site_name\" content=\"Creative Market Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crtvmrkt\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-11T01:26:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-06T09:51:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2019\/09\/18233108\/ezra-comeau-jeffrey-pPquxoraq_M-unsplash.jpg.webp\" \/>\n<meta name=\"author\" content=\"Marc Schenker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:site\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc Schenker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/new-logo-design-checklist\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/new-logo-design-checklist\",\"name\":\"New Logo Design Checklist: 20 Ideas to Consider - Creative Market Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/new-logo-design-checklist#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/new-logo-design-checklist#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2019\\\/09\\\/18233108\\\/ezra-comeau-jeffrey-pPquxoraq_M-unsplash.jpg.webp\",\"datePublished\":\"2019-09-11T01:26:44+00:00\",\"dateModified\":\"2024-05-06T09:51:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#\\\/schema\\\/person\\\/b1e20fb9aeef6b45762dbab55e31c7c8\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/new-logo-design-checklist#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativemarket.com\\\/blog\\\/new-logo-design-checklist\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/new-logo-design-checklist#primaryimage\",\"url\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2019\\\/09\\\/18233108\\\/ezra-comeau-jeffrey-pPquxoraq_M-unsplash.jpg.webp\",\"contentUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2019\\\/09\\\/18233108\\\/ezra-comeau-jeffrey-pPquxoraq_M-unsplash.jpg.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/new-logo-design-checklist#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Logo Design Checklist: 20 Ideas to Consider\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\",\"name\":\"Creative Market Blog\",\"description\":\"Creative Market Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New Logo Design Checklist: 20 Ideas to Consider - Creative Market Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativemarket.com\/blog\/new-logo-design-checklist","og_locale":"en_US","og_type":"article","og_title":"New Logo Design Checklist: 20 Ideas to Consider","og_description":"A logo design checklist allows you to prioritize and ensure that your brand design communicates exactly what you intend. 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