{"id":55388,"date":"2020-07-23T13:17:08","date_gmt":"2020-07-23T20:17:08","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=55388"},"modified":"2024-04-19T05:39:39","modified_gmt":"2024-04-19T12:39:39","slug":"three-in-demand-career-roles-to-explore-in-visual-design","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/three-in-demand-career-roles-to-explore-in-visual-design","title":{"rendered":"Three In-Demand Career Roles to Explore in Visual Design"},"content":{"rendered":"

Back in the day, the job of a designer generally fell under two main umbrellas—graphic designer and web designer. As the industry has continued to evolve over the last two decades, so too have the different terminologies used to describe specific designer skill sets. Among these new terminologies is Visual Design.<\/strong>
What exactly defines Visual Design? While the term might sound somewhat vague, it’s actually used to describe a few niche areas of design. In this post, we’ll explore the three main job types that live under the banner of Visual Design, their main differences, and what specific goals each role aims to accomplish. But first things first, let’s start by defining Visual Design.

<\/span>What is Visual Design?<\/span><\/h2>

A Visual Designer focuses almost exclusively on creating visual assets for digital products, apps, websites, and software. The keyword here is digital. Unlike graphic designers whose role may encompass both print and online projects, Visual Designers focus on driving the vision in a digital environment. They are responsible for defining and creating a visual language that supports a digital product or brand.
Now, let’s dive into the three main job types that live under the umbrella of Visual Design—though, keep in mind, the skill sets associated with each of these roles will often overlap. In fact, you might find that job descriptions will often seek out a Visual Designer<\/strong> in more general terms. Nonetheless, if you want to build a career in Visual Design, it’s important to understand the subtle differences implied in each role.<\/p>

<\/span>1. Brand Designer<\/span><\/h2>

Brand Designers are responsible for creating a cohesive, visual experience between brand and product. This typically entails using an existing brand system (consisting of color, typography, and composition guidelines) to create on-brand visuals that can be used across various platforms and formats. These include but are not limited to:<\/p>