{"id":55869,"date":"2020-09-14T15:43:47","date_gmt":"2020-09-14T22:43:47","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=55869"},"modified":"2024-04-22T02:51:09","modified_gmt":"2024-04-22T09:51:09","slug":"behind-the-font-hackney-a-bold-hand-painted-sans-serif-by-ellen-luff","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/behind-the-font-hackney-a-bold-hand-painted-sans-serif-by-ellen-luff","title":{"rendered":"Behind the Font: Hackney, a Bold Hand Painted Sans Serif by Ellen Luff"},"content":{"rendered":"<p>Talk to enough type designers and you&#8217;ll quickly realize something: there&#8217;s a story behind every letterform. In this <a href=\"https:\/\/creativemarket.com\/blog\/tag\/behind-the-font\" target=\"_blank\" rel=\"noopener\">Behind the Font<\/a> series, we&#8217;re on a mission to reveal the creative process behind some of the most popular font families on Creative Market. This time around, we talked to Ellen Luff \u2014 the talented designer behind <a href=\"https:\/\/creativemarket.com\/EllenLuff\/4131865-Hackney-SVG-Bold-Hand-painted-Font\" target=\"_blank\" rel=\"noopener\">Hackney<\/a>.<\/p>\n\n    <figure id=\"card-4131865-1384429383\" class=\"product-card full 1\" data-product-id=\"4131865\" data-index=\"0\" data-width=\"full\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"1384429383\"><\/figure>\n    \n\n<h3><span class=\"ez-toc-section\" id=\"1_What_inspired_you_to_design_Hackney_Where_does_your_creative_process_usually_start\"><\/span>1. What inspired you to design Hackney? Where does your creative process usually start?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>My normal creative process starts with travel and museums. I really like to soak up creativity and see type in the real world \u2014 it&#8217;s guaranteed to inspire me. I take a lot of photos of all sorts of type, building my own library of sources. From here some characters just stand out and get stuck in my head. I\u2019ll let them simmer in my thoughts until I see a whole idea formed from that one character or key feature.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BKWLCNJgq5h\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n&nbsp;<p><\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BKWLCNJgq5h\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de Ellen Luff (@ellen_luff)<\/a> el <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-09-14T18:29:54+00:00\">14 Sep, 2016 a las 11:29 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><br>\nAdvances in technology can also sometimes kickstart the creative process or finally match up with an idea you\u2019ve had for a while. This was definitely the case with Hackney.<br>\nDiscovering the new <a href=\"https:\/\/creativemarket.com\/blog\/opentype-features\/\">SVG format<\/a> felt like a brilliant opportunity to finally make a font with some real-world texture I\u2019ve been loving. Looking around most other brush fonts had felt too freehand and flamboyant&nbsp;\u2014 I wanted something with a stronger form. Hackney&#8217;s starting feature was therefore to make an expressive brush font based on a traditionally structured typeface.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Why_did_you_name_it_Hackney\"><\/span>2. Why did you name it Hackney?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I am currently dividing my time between my home in London and living half the year nomadding abroad. This project was a long one, I started it whilst in England but only finished it many months later in a small apartment in Chile, while feeling slightly homesick. The name \u2018Hackney\u2019 is therefore a nod to my home in East London and the grassroot artistic scene there that I love: the raw, untapped, unfiltered creativity.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Whats_your_favorite_feature_in_this_font_that_may_not_be_immediately_apparent\"><\/span>3. What\u2019s your favorite feature in this font that may not be immediately apparent?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The best feature of the font is the crazy amount of <strong>detail.<\/strong> The SVG format was truly great and lived up to my expectations. If you want to see the best bits of this font, download the individual PNG letters and zoom in. You can see every move, of every hair of my paintbrush. For me, they show the dedication that went into this, and I\u2019m damn chuffed with how it\u2019s turned out.<br>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-55876\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2020\/09\/14144728\/Hackney-Ellen-Luff-8-1.jpg\" alt=\"\" width=\"1820\" height=\"1214\"><br>\nThe ampersand also holds a great deal of love for me, as that curvy character is one continuous brush, that\u2019s a lot of corners! I must have painted 50 times till I got this one. The punctuation and numerous foreign accents held the same level of frustration\/pride.<br>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-55875\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2020\/09\/14144725\/Hackney-Ellen-Luff-10-1.jpg\" alt=\"\" width=\"1820\" height=\"1214\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_How_has_your_style_evolved_since_you_first_started_your_craft\"><\/span>4. How has your style evolved since you first started your craft?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Honestly, the biggest change has been my confidence. Confidence to try the latest font developments and confidence to step into well-trodden competitive genres and know I can bring my own voice. At the start I thought to be unique you had to do something very unusual and I made what I thought would interest others.<br>\nThen I made Kiona and Bison, they were built entirely for me, in my own style and they both received great responses. So now I\u2019m really diligent about making things that I personally love and trusting there will be an audience for that.<\/p>\n\n    <figure id=\"card-2361604-749981609\" class=\"product-card half 1\" data-product-id=\"2361604\" data-index=\"0\" data-width=\"half\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"749981609\"><\/figure>\n    \n\n    <figure id=\"card-2095752-549241803\" class=\"product-card half 1\" data-product-id=\"2095752\" data-index=\"0\" data-width=\"half\" data-pin_it=\"1\" data-module=\"Product Embed\" data-block-id=\"549241803\"><\/figure>\n    \n\n<h3><span class=\"ez-toc-section\" id=\"5_Some_say_that_finding_the_perfect_font_feels_like_falling_in_love_Please_describe_a_brand_that_would_be_a_great_match_for_Hackney_in_three_words\"><\/span>5. Some say that finding the perfect font feels like falling in love. Please describe a brand that would be a great match for Hackney in three words.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hackney is <strong>raw<\/strong>, <strong>confident<\/strong>, and <strong>honest.<\/strong><br>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-55874\" src=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2020\/09\/14144723\/Hackney-Ellen-Luff-1-8.jpg\" alt=\"\" width=\"1820\" height=\"1214\"><br>\nIt\u2019s all in those little details and how it shows everything, imperfections and all.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_How_would_you_define_your_typographic_design_style\"><\/span>6. How would you define your typographic design style?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>My typographic style aims to hit the sweet spot between the interesting and the simple. I love satisfying curves and beautiful shapes, that is where I hope to build my home in type. I\u2019m a lifelong perfectionist and strongly believe that details matter. The detail is what makes type work stand the test of time and stand apart from the crowd. <strong>It\u2019s also in the details that you\u2019ll often find extra unexpected sprinkles of personality.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_What_advice_do_you_have_for_aspiring_typographers_looking_to_build_a_brand_Any_specific_resources_or_tools\"><\/span>7. What advice do you have for aspiring typographers looking to build a brand? Any specific resources or tools?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Firstly, use your own voice, but don\u2019t feel pressure to know what that is right away. Experiment and have fun, make work you enjoy and when you find it, it will just click. Secondly, don\u2019t waste time copying bestsellers or trends, because you will always be behind the trend. Instead, soak up inspiration from all your real-life surroundings, mix in good design principles, and your own spice. This is my best recipe for creativity.<br>\nFinally, be OK if it fails. Most will, some won\u2019t, but every time you will get a little better. In practical terms, <strong>learn to use Glyphs like the back of your hand.<\/strong><\/p>\n<hr>\nYou can learn more about Ellen&#8217;s fonts in her <a href=\"https:\/\/creativemarket.com\/EllenLuff\" target=\"_blank\" rel=\"noopener\">Creative Market shop<\/a> and <a href=\"https:\/\/instagram.com\/ellen_luff\" target=\"_blank\" rel=\"noopener\">Instagram account<\/a>.<p><\/p>\n<hr>\n<strong>Products Seen In This Post:<\/strong><p><\/p>\n\n    <figure id=\"card-3840757-933151312\" class=\"product-card half no-pinit\" data-product-id=\"3840757\" data-index=\"0\" data-width=\"half\" data-pin_it=\"no-pinit\" data-module=\"Product Embed\" data-block-id=\"933151312\"><\/figure>\n    ","protected":false},"excerpt":{"rendered":"<p>Talk to enough type designers and you&#8217;ll quickly realize something: there&#8217;s a story behind every letterform. In this Behind the Font series, we&#8217;re on a mission to reveal the creative process behind some of the most popular font families on Creative Market. This time around, we talked to Ellen Luff \u2014 the talented designer behind [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34,1663,1661],"tags":[1641],"topics":[28],"class_list":["post-55869","post","type-post","status-publish","format-standard","hentry","category-creative-inspiration","category-interviews-shop-center","category-interviews","tag-behind-the-font","topics-ui-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Behind the Font: Hackney, a Bold Hand Painted Sans Serif by Ellen Luff - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/behind-the-font-hackney-a-bold-hand-painted-sans-serif-by-ellen-luff\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Font: Hackney, a Bold Hand Painted Sans Serif by Ellen Luff\" \/>\n<meta property=\"og:description\" content=\"Talk to enough type designers and you&#039;ll quickly realize something: there&#039;s a story behind every letterform. In this Behind the Font series, we&#039;re on a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarket.com\/blog\/behind-the-font-hackney-a-bold-hand-painted-sans-serif-by-ellen-luff\" \/>\n<meta property=\"og:site_name\" content=\"Creative Market Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crtvmrkt\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-14T22:43:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-22T09:51:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2020\/09\/14144728\/Hackney-Ellen-Luff-8-1.jpg\" \/>\n<meta name=\"author\" content=\"Laura Busche\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:site\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Busche\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/behind-the-font-hackney-a-bold-hand-painted-sans-serif-by-ellen-luff\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/behind-the-font-hackney-a-bold-hand-painted-sans-serif-by-ellen-luff\",\"name\":\"Behind the Font: Hackney, a Bold Hand Painted Sans Serif by Ellen Luff - Creative Market Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/behind-the-font-hackney-a-bold-hand-painted-sans-serif-by-ellen-luff#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/behind-the-font-hackney-a-bold-hand-painted-sans-serif-by-ellen-luff#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2020\\\/09\\\/14144728\\\/Hackney-Ellen-Luff-8-1.jpg\",\"datePublished\":\"2020-09-14T22:43:47+00:00\",\"dateModified\":\"2024-04-22T09:51:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#\\\/schema\\\/person\\\/e49444db004baa7d03b048743c86efe6\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/behind-the-font-hackney-a-bold-hand-painted-sans-serif-by-ellen-luff#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativemarket.com\\\/blog\\\/behind-the-font-hackney-a-bold-hand-painted-sans-serif-by-ellen-luff\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/behind-the-font-hackney-a-bold-hand-painted-sans-serif-by-ellen-luff#primaryimage\",\"url\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2020\\\/09\\\/14144728\\\/Hackney-Ellen-Luff-8-1.jpg\",\"contentUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2020\\\/09\\\/14144728\\\/Hackney-Ellen-Luff-8-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/behind-the-font-hackney-a-bold-hand-painted-sans-serif-by-ellen-luff#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Behind the Font: Hackney, a Bold Hand Painted Sans Serif by Ellen Luff\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\",\"name\":\"Creative Market Blog\",\"description\":\"Creative Market Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Behind the Font: Hackney, a Bold Hand Painted Sans Serif by Ellen Luff - Creative Market Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativemarket.com\/blog\/behind-the-font-hackney-a-bold-hand-painted-sans-serif-by-ellen-luff","og_locale":"en_US","og_type":"article","og_title":"Behind the Font: Hackney, a Bold Hand Painted Sans Serif by Ellen Luff","og_description":"Talk to enough type designers and you'll quickly realize something: there's a story behind every letterform. 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