{"id":56449,"date":"2020-11-13T09:33:33","date_gmt":"2020-11-13T17:33:33","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=56449"},"modified":"2024-04-22T01:05:03","modified_gmt":"2024-04-22T08:05:03","slug":"hello-teal-introducing-our-new-brand-color","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/hello-teal-introducing-our-new-brand-color","title":{"rendered":"Hello Teal! Introducing Our New Brand Color"},"content":{"rendered":"

Have you noticed a subtle change in our website? This week we updated our brand color from green (#8BA753) to teal (#39B4AC)! You’ll also notice that our logoscript is now set in a cooler, darker gray (#303538). If you’re a fan of teal, you probably already love the sense of freshness and cleanliness it adds. Beyond personal preferences, though, we wanted to share some of the design intentions behind this change and why this teal and cool grey pairing was a great answer for the challenges we set out to resolve.
\n\"\"
\nOn the user experience front, these new colors offer a huge improvement towards more accessible design<\/a>. According to Mai Nguyen, from our Product Design team, “the previous brand green had a lot of accessibility issues—it was too light and too desaturated to be a functional color, making it difficult to create a user interface that met AA standards.”<\/em> Increasing accessibility is an ongoing process and we recognize that this is one of many steps in that direction.
\nWe also wanted to arrive at an identity that would complement, not compete with, the millions of design assets we’re home to. In that sense, Mai shares that “the monotone logoscript, always set in either #303538 or black<\/a>, will visually elevate our diverse catalog. It’s a more scalable and legible logo, making our brand timeless and resilient.” <\/i>
\n\"\"Check out our brand guidelines page<\/a> for more information on how to apply these assets<\/q>
\nRegarding our brand identity, the new teal truly refreshes Creative Market — representing some of the newer product categories we’ve added over time. The previous green had a hint of gray in it, making it a slightly aged, desaturated hue. The brighter teal helps clean up and freshen up our user experience. As we’ve discussed here before, colors carry important associations<\/a> that express what your brand is all about without a single word. Teal, as a combination of blue and green, captures the best of both colors: vitality, transformation, freshness, and creative possibility.
\nAt launch, this marketplace was known for a certain textured, vintage aesthetic that is still (very!) popular, but not the only visual style we’re home to in 2020. With UI kits, 3D assets, and upcoming categories, we’re building a global marketplace for design that welcomes a range of creative disciplines and aesthetics. Teal expresses and celebrates those new possibilities!<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you noticed a subtle change in our website? This week we updated our brand color from green (#8BA753) to teal (#39B4AC)! You’ll also notice that our logoscript is now set in a cooler, darker gray (#303538). If you’re a fan of teal, you probably already love the sense of freshness and cleanliness it adds. […]<\/p>\n","protected":false},"author":57,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34,93],"tags":[46,180,1349],"topics":[26],"class_list":["post-56449","post","type-post","status-publish","format-standard","hentry","category-creative-inspiration","category-news","tag-branding","tag-color-psychology","tag-brand-identity","topics-personal-brand"],"acf":[],"yoast_head":"\nHello Teal! Introducing Our New Brand Color - Creative Market Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarket.com\/blog\/hello-teal-introducing-our-new-brand-color\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hello Teal! Introducing Our New Brand Color\" \/>\n<meta property=\"og:description\" content=\"Have you noticed a subtle change in our website? This week we updated our brand color from green (#8BA753) to teal (#39B4AC)! You'll also notice that our\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarket.com\/blog\/hello-teal-introducing-our-new-brand-color\" \/>\n<meta property=\"og:site_name\" content=\"Creative Market Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crtvmrkt\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-13T17:33:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-22T08:05:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2020\/11\/22004316\/Homepage.jpg.webp\" \/>\n<meta name=\"author\" content=\"Creative Market\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:site\" content=\"@creativemarket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Creative Market\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/hello-teal-introducing-our-new-brand-color\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/hello-teal-introducing-our-new-brand-color\",\"name\":\"Hello Teal! Introducing Our New Brand Color - Creative Market Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/hello-teal-introducing-our-new-brand-color#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/hello-teal-introducing-our-new-brand-color#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2020\\\/11\\\/22004316\\\/Homepage.jpg.webp\",\"datePublished\":\"2020-11-13T17:33:33+00:00\",\"dateModified\":\"2024-04-22T08:05:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#\\\/schema\\\/person\\\/d6927fab89f28e3dd8f6bb7b36219d66\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/hello-teal-introducing-our-new-brand-color#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativemarket.com\\\/blog\\\/hello-teal-introducing-our-new-brand-color\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/hello-teal-introducing-our-new-brand-color#primaryimage\",\"url\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2020\\\/11\\\/22004316\\\/Homepage.jpg.webp\",\"contentUrl\":\"https:\\\/\\\/d3ui957tjb5bqd.cloudfront.net\\\/uploads\\\/2020\\\/11\\\/22004316\\\/Homepage.jpg.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/hello-teal-introducing-our-new-brand-color#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hello Teal! Introducing Our New Brand Color\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/\",\"name\":\"Creative Market Blog\",\"description\":\"Creative Market Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativemarket.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hello Teal! Introducing Our New Brand Color - Creative Market Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativemarket.com\/blog\/hello-teal-introducing-our-new-brand-color","og_locale":"en_US","og_type":"article","og_title":"Hello Teal! Introducing Our New Brand Color","og_description":"Have you noticed a subtle change in our website? This week we updated our brand color from green (#8BA753) to teal (#39B4AC)! You'll also notice that our","og_url":"https:\/\/creativemarket.com\/blog\/hello-teal-introducing-our-new-brand-color","og_site_name":"Creative Market Blog","article_publisher":"https:\/\/www.facebook.com\/crtvmrkt","article_published_time":"2020-11-13T17:33:33+00:00","article_modified_time":"2024-04-22T08:05:03+00:00","og_image":[{"url":"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2020\/11\/22004316\/Homepage.jpg.webp","type":"","width":"","height":""}],"author":"Creative Market","twitter_card":"summary_large_image","twitter_creator":"@creativemarket","twitter_site":"@creativemarket","twitter_misc":{"Written by":"Creative Market","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/creativemarket.com\/blog\/hello-teal-introducing-our-new-brand-color","url":"https:\/\/creativemarket.com\/blog\/hello-teal-introducing-our-new-brand-color","name":"Hello Teal! Introducing Our New Brand Color - Creative Market Blog","isPartOf":{"@id":"https:\/\/creativemarket.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creativemarket.com\/blog\/hello-teal-introducing-our-new-brand-color#primaryimage"},"image":{"@id":"https:\/\/creativemarket.com\/blog\/hello-teal-introducing-our-new-brand-color#primaryimage"},"thumbnailUrl":"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2020\/11\/22004316\/Homepage.jpg.webp","datePublished":"2020-11-13T17:33:33+00:00","dateModified":"2024-04-22T08:05:03+00:00","author":{"@id":"https:\/\/creativemarket.com\/blog\/#\/schema\/person\/d6927fab89f28e3dd8f6bb7b36219d66"},"breadcrumb":{"@id":"https:\/\/creativemarket.com\/blog\/hello-teal-introducing-our-new-brand-color#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativemarket.com\/blog\/hello-teal-introducing-our-new-brand-color"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativemarket.com\/blog\/hello-teal-introducing-our-new-brand-color#primaryimage","url":"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2020\/11\/22004316\/Homepage.jpg.webp","contentUrl":"https:\/\/d3ui957tjb5bqd.cloudfront.net\/uploads\/2020\/11\/22004316\/Homepage.jpg.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/creativemarket.com\/blog\/hello-teal-introducing-our-new-brand-color#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creativemarket.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Hello Teal! Introducing Our New Brand Color"}]},{"@type":"WebSite","@id":"https:\/\/creativemarket.com\/blog\/#website","url":"https:\/\/creativemarket.com\/blog\/","name":"Creative Market Blog","description":"Creative Market Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creativemarket.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/posts\/56449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/comments?post=56449"}],"version-history":[{"count":0,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/posts\/56449\/revisions"}],"wp:attachment":[{"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/media?parent=56449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/categories?post=56449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/tags?post=56449"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/creativemarket.com\/blog\/wp-json\/wp\/v2\/topics?post=56449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}