{"id":58127,"date":"2021-08-26T08:29:58","date_gmt":"2021-08-26T15:29:58","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=58127"},"modified":"2024-04-22T03:26:41","modified_gmt":"2024-04-22T10:26:41","slug":"how-to-build-a-creative-business-that-sets-you-free-with-ana-yvy","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/how-to-build-a-creative-business-that-sets-you-free-with-ana-yvy","title":{"rendered":"How To Build a Creative Business That Sets You Free with ana & yvy"},"content":{"rendered":"

Ever considered launching your own asset shop<\/a> and crafting assets for sale? Today, we’re sharing a glimpse of what it’s like to lead this creative lifestyle. We interviewed Ana, the talented shop owner behind ana & yvy<\/a>, January Bloom<\/a>, and Stykke Studio<\/a> to learn from her lessons, challenges, and successes. <\/span><\/p>

Ana currently resides in Cologne, Germany and, aside from design studies, she completed a Bachelor of Science in Business Administration. She’s a firm believer in learning as you go: no need to have it all figured out. In her first few years out of school, Ana worked for a photographer, agencies, small businesses that needed flyers, and even bartended at a college cocktail bar<\/span>. She kept honing her craft and, by 2017, she was designing for brands like Schwarzkopf and retouching photos for magazines like Elle. Since then, she has been solely focused on creating digital assets across an array of categories, including graphics, templates, and fonts. Ana started her seller journey<\/a> right here on Creative Market.<\/span><\/p>

<\/span>How would you describe your brand?<\/span><\/h2>

I would say my brand is a visualization of my thoughts, ideas, and personality. Although this is not professional marketing advice for brands, it does define my work. <\/span><\/p>

My brand is redefined as I play with techniques and shapes. It’s kind of what you’d feel back when you were a kid, in your room, playing around with the magazines and stuff you had. This is the feeling behind my whole brand, I think. Strange, abstract, and playful.<\/span><\/p>

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<\/span>How has selling digital assets allowed freedom in your life?<\/span><\/span><\/h2>

In every possible way. As you mentioned before, I had a lot of client work. Now, some people can work with clients very well and need some kind of creative direction for a project. <\/span>For me, freedom came when I was able to work whenever I wanted to. Creativity is not a thing you can time or clock into. You don’t just stand up at eight AM and feel ready to be creative. <\/span><\/p>

Selling digital assets allows you to be creative night or day, anywhere you might feel inspired. And if you need a break, you can take it. There’s no one waiting for you with deadlines or changes. It’s basically a freedom of mind. For me, this has always felt like a daydream. As a child, all I wanted was to create. Fine artists can paint for hours on end and this feels like a digital version of that lifestyle—a sense of creative freedom.<\/span><\/p>

<\/span>What do you think has made you successful? <\/span><\/span><\/h2>

I experiment a lot with things. There’s a certain niche I’ve found that combines animation, graphics, and fonts. I try to keep my quality high and offer the best possible solution for a problem or need I come up with. <\/span><\/p>

I think there are several things you should have in mind when you want to be successful. First on the list is solving a real problem. My solution, for example, is to offer someone who is not able to animate objects, animated DIY kits. Every single of my animation packs comes with a visual tutorial where I explain each step from the very beginning. From opening Photoshop to exporting a final video. <\/span><\/p>

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Many people think my animations are computer-generated (water, crystal lights, etc.), but it’s all real. This is me painting the texture for the Artfem animated collection<\/a>.<\/figcaption><\/figure>
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