Some eras had one or two primary art movements that defined the work of most of the famous artists at the time. The 1960s, though, was a period of massive development on how art was created and distributed by and for the masses. <\/p>
This was the time in history when pop art, psychedelic art, op art, minimalism and conceptual art were first recognized as valid art styles used by many iconic artists. These art movements continue to influence pop culture today.<\/p> The Beatles: Yellow Submarine<\/a> from Character Design References<\/a><\/p> Lesser known styles that were also cultural hallmarks of the 1960s include minimalism and conceptual art. Minimalism<\/strong> as a movement was a response to the consumer culture-driven decade that came before it, finding expression in clean lines and textures that elevated liminal or empty spaces. Conceptual Art,<\/strong> on the other hand, has the least visual identity as a movement that focused more on the idea or concept behind the art piece rather than the art itself, resulting in pieces that appear unfinished or even absurd.<\/p> Behind every art movement is at least one notable graphic designer who has been associated with the design style due to their use of the patterns, ideas and innovations of the movement. Here’s a couple of iconic names of designers from the ’60s.<\/p> Wes Wilson<\/strong> might not be a familiar name to many, but his mark on this iconic ’60s design style is not to be missed. He is most known for the “psychedelia” print of letters that made words look like these were moving along waves or even melting off the paper. The psychedelic typeface that Wes Wilson used was a mainstay in the music scene, appearing on posters, magazines and editorial designs that are now synonymous with a “trippy look.”<\/p> Wes Wilson’s The Red Hat from Wes Wilson<\/a><\/p> Borrowing the psychedelia typefaces, Victor Moscoso<\/strong> elevated Wes Wilson’s style by popularizing the use of neon color schemes on poster images. Moscoso was known to be the first to explore the possibility of combining the loudest shades of colors on opposite sides of the color wheel to create intense imagery.<\/p> Victor Moscoso’s Quicksilver Messenger Service<\/a> from the Museum of Modern Art<\/a><\/p> Roy Lichtenstein<\/strong> is best known for his comic book style that influenced commercial designs as well as today’s design spheres. Rather than using Victor Moscosco’s neon colors, Lichtenstein’s posters sported chromatic color schemes, strong outlines, and repeating dot stencils and speech bubbles — all familiar elements of comic prints.<\/p> Roy Lichtenstein’s Whaam! from Widewalls<\/a><\/p> The most recognizable artist of this era, Andy Warhol,<\/strong> was a graphic designer who aimed to bridge the gap between “high” art and “low” art by using recognizable household brands and items like Coca-Cola and Campbell’s soup cans as a design expression that is still being used today.<\/p>![\"\"](\"https:\/\/images.surferseo.art\/8db77542-f440-46d1-8fed-7f40b89bb783.png\")
<\/figure><\/span>Design Movements in the 1960s<\/span><\/h3>
<\/span>Famous Graphic Designers of the ’60s<\/span><\/h3>
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