{"id":59265,"date":"2022-01-28T07:26:42","date_gmt":"2022-01-28T15:26:42","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=59265"},"modified":"2023-12-06T09:09:41","modified_gmt":"2023-12-06T17:09:41","slug":"finding-your-creative-voice-with-angela-in-the-fields","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/finding-your-creative-voice-with-angela-in-the-fields","title":{"rendered":"Finding Your Creative Voice Far Beyond Common Places with Angela in the Fields"},"content":{"rendered":"\n

Angela Lukanovich, also known here as Angela in the Fields<\/a>, is a bold creative mind with an eye for pattern. Angela earned a BA and an MA in clothing and textiles and worked extensively in printed textiles before transitioning into selling digital design assets in 2014, after discovering Creative Market. <\/p>\n\n\n\n

You wouldn’t guess it from looking at the fantastic products in her shop, but it took Angela four tries to get in, finally opening a shop in 2019. Since then, she’s been prolific, creating over 100 products \u2014 over a third of which have been picked by our staff. Angela has released products in four different categories, but mainly focuses on graphics. Her talented eye for retro patterns is unmatched. She currently resides in London, England.<\/p>\n\n\n\n

<\/span>Can you tell us about your brand?<\/span><\/h2>\n\n\n\n

As a true designer, I don\u2019t really know how to describe my brand. All I can basically say is that I do retro-inspired themes. I typically start with patterns and add a few illustrations and templates as well.<\/p>\n\n\n\n

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Retro Pattern Library<\/a> by angelainthefields<\/figcaption><\/figure>\n\n\n\n

<\/span>How would that read in Haiku form?<\/span><\/h2>\n\n\n\n

Indulging in the past, <\/p>\n\n\n\n

like a true millennial, <\/p>\n\n\n\n

while building the future.<\/p>\n\n\n\n

<\/span>Is selling design assets your main hustle? Do you do anything else to support yourself?<\/span><\/h2>\n\n\n\n

No, that’s it. I only do digital products and only take on special projects. I always start off by putting my stuff up on Creative Market as a testing ground. It goes from there to my enterprise clients and bigger tech companies that buy the licenses. <\/p>\n\n\n\n

<\/span>How has selling digital assets allowed you freedom in your life?<\/span><\/h2>\n\n\n\n

Well, I don’t leave home and I have two cats, so it\u2019s perfect<\/em>. Especially once you start going more toward selling digital products and not so much client work: you can evolve much faster, you can try things, and you don’t need to be set in just one space. It really allows me to evolve creatively.<\/p>\n\n\n\n

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<\/span>What do you think has made you successful in that journey?<\/span><\/h2>\n\n\n\n

Consistency, I think. I try to craft as many products as I can, see what works, and then iterate that onward.<\/p>\n\n\n\n

<\/span>Did anybody tell you that this wouldn’t work?<\/span><\/h2>\n\n\n\n

It\u2019s still really hard to explain to people what I do, or how I make money. My parents, obviously, are the first people who still don’t understand what I do.<\/p>\n\n\n\n

<\/span>How has your business adapted to this new situation in the world?<\/span><\/h2>\n\n\n\n

As I\u2019ve understood it, we’re in the middle of a Great Resignation era, where a lot of people have quit their jobs and started their own businesses. As they do so, they suddenly realize they need design resources: patterns, packaging, templates. This has skyrocketed.<\/p>\n\n\n\n

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From the Retro Ombre Vector Gradient Pack<\/a> by angelainthefields<\/figcaption><\/figure>\n\n\n\n

<\/span>Through all of this, how do you stay creatively energized? What’s inspiring you?<\/span><\/h2>\n\n\n\n

I live in London, where there are lots of museums. There are incredible collections that you can see literally every day of the week. Even if you’ve seen all of the exhibitions, you always know there will be something new coming up. You go and see something and already see a trend forming, before it even shows up anywhere online. That’s part of why I love living here as well.<\/p>\n\n\n\n

<\/span>Can you share any trends you’re starting to see build up?<\/span><\/h2>\n\n\n\n

You guys have just published a few interesting ones in the Winter Trend Report, and a lot of what we’re seeing is coming from the NFT world. This is definitely true. <\/p>\n\n\n

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I see two things. One of them is from this dystopian, apocalyptic, horror world. There are lots of horror accents, especially alien-esque themes coming in. On the other hand, from the exhibitions side, there\u2019s currently a Faberg\u00e9 Egg exhibition in London. I can already see a lot of people picking up that kind of 3D detailing and opulence.<\/p>\n\n\n\n

<\/span>Outside of design work, what inspires you?<\/span><\/h2>\n\n\n\n

Definitely TV and movies. I\u2019ve been a massive Marvel fan since I was a kid and a Supernatural fan since I was a teenager. <\/p>\n\n\n\n

<\/span>What inspires you to create a specific product?<\/span><\/h2>\n\n\n\n

It’s fairly business-oriented. Having a fashion industry background, I start with trend forecasting. In fashion, we always started with a trend that we knew was going to show up. This typically starts with a forecast that you get from specialized research firms. Then you break that down into smaller themes, which you can turn into actual products. For example, one trend that I had for this year was a colorful organic palette.<\/p>\n\n\n\n

<\/span>Tell us about the customer that you’re designing for\u2026 do you have a customer in mind?<\/span><\/h2>\n\n\n\n

I don’t have a defined set of personas, but I know that my clients tend to prefer vector formats to raster formats. I’ve also learned that patterns do much better if they are more organic. Finally, I sense that many of my customers are small business owners.<\/p>\n\n\n\n

<\/span>Do you ever try to set your own style that you want to put out there?<\/span><\/h2>\n\n\n\n

Yeah. It’s a combination of the two. I can\u2019t get out my old skin from fashion where you have to take trends into consideration. However, I always try to add this kind of nostalgic feeling to everything and a slight bit of whimsy. I don’t like it when things are too serious.<\/p>\n\n\n\n

<\/span>Tell us a bit about how you market your products and some of the successes and challenges you’ve had there.<\/span><\/h2>\n\n\n\n

That is definitely one of the things that I do not know how to do. My marketing style is making as many products as possible consistently.<\/em> I try to get things out weekly. I try to put as much in front of you, so you have something to pick out. Something that also works out for me is my own Instagram account. <\/p>\n\n\n\n

It works quite nicely because I don\u2019t have a lot of followers, but most of them are my clients or previous clients. They definitely like to see what I put up. <\/p>\n\n\n\n

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A post shared by angela lukanovich (@angelainthefields)<\/a><\/p><\/div><\/blockquote>