The story of ITC Avant Garde starts with a magazine that gave the font its name. In the 1960s, a then-new type foundry named ITC started work on a sans serif font with a twist – one that would be used for a new magazine created by Ralph Ginzburg. The publisher wanted a unique style for a font that would soon grace the covers and pages of his upcoming Avant Garde Magazine, leading to a pair of designers – Herb Lubalin and Tom Carnase – putting their heads together to come up with some ideas.<\/p>\n\n\n\n
Lubalin focused on the upcoming magazine’s logo, utilizing a sans serif font designed on the back of Art Deco inspiration. Sleek and straight lines separated his design from similar fonts, with several of the characters Lubalin created featuring slants where they don’t normally exist, while still keeping the rounded corners you see in typical sans serifs.<\/p>\n\n\n\n
Though he wasn’t involved in the creation of the magazine’s logo, Lubalin came in a little later when Ginzburg required a full alphabet for his magazine. Drawing from the logo, he was ultimately the one to create something similar to ITC Avant as we know it today, though the font was still in its formative stages at this point.<\/p>\n\n\n\n
It wasn’t until the 1970s \u2013 when Ed Benguiat started working on the font – that we started to see ITC Avant Garde Gothic take the form that we see today. He condensed the lettering that Lubalin created, lending the font more versatility, and set the stage for ITC Avant Garde to inspire many fonts that came later, including the perhaps better-known Century Gothic and the lesser-known Tex Gyre Adventor.<\/p>\n\n\n\n
Still, it’s the original version that remains a firm favorite, with designers like Matt McInerney often calling upon it to give their pieces a unique flavor. But what if you want fonts similar to ITC Avant Garde, while still having their own sense of personality?<\/p>\n\n\n\n
That’s where this article comes in – your guide to 10 fonts (spread across Creative Market and Fontspring) that have a similar look to ITC’s font while still having unique characteristics of their own.<\/p>\n\n\n\n
It’s time to find a typeface that tickles your fancy – these are 10 ITC Avant Garde alternatives that come pretty close to the original design.<\/p>\n\n\n\t<\/span>Causten<\/a><\/span><\/h4>\t\t\t\t\t\t\t\t\t\t\t\t
<\/span>Movatif<\/a><\/span><\/h4>\t\t\t\t\t\t\t\t\t\t\t\t
<\/span>Okojo<\/a><\/span><\/h4>\t\t\t\t\t\t\t\t\t\t\t\t
<\/span>Sofia Pro<\/a><\/span><\/h4>\t\t\t\t\t\t\t\t\t\t\t\t
<\/span>Gilmer<\/a><\/span><\/h4>\t\t\t\t\t\t\t\t\t\t\t\t
<\/span>Caros Soft<\/a><\/span><\/h4>\t\t\t\t\t\t\t\t\t\t\t\t
<\/span>This<\/a><\/span><\/h4>\t\t\t\t\t\t\t\t\t\t\t\t
<\/span>Churchward Isabella<\/a><\/span><\/h4>\t\t\t\t\t\t\t\t\t\t\t\t
<\/span>Montreal Serial<\/a><\/span><\/h4>\t\t\t\t\t\t\t\t\t\t\t\t
<\/span>Intervogue<\/a><\/span><\/h4>\t\t\t\t\t\t\t\t\t\t\t\t