{"id":9231,"date":"2013-09-16T08:53:54","date_gmt":"2013-09-16T15:53:54","guid":{"rendered":"https:\/\/creativemarket.com\/blog\/?p=9231"},"modified":"2024-03-26T06:47:32","modified_gmt":"2024-03-26T13:47:32","slug":"logo-designs-for-the-2020-olympic-games","status":"publish","type":"post","link":"https:\/\/creativemarket.com\/blog\/logo-designs-for-the-2020-olympic-games","title":{"rendered":"Logo Designs for the 2020 Olympic Games"},"content":{"rendered":"

It’s been trending news<\/a> worldwide that Tokyo was chosen to host the 2020 Olympic Games, the first time since 1964. Sources<\/a> say that Tokyo’s bid for the Olympic Games was in the 5 to 6 billion dollar range, a small amount compared to Istanbul’s 19 billion dollar bid. Interestingly enough, Istanbul would have been the first place that the Olympics would’ve been held in a Muslim country. It’s pretty exciting news that Tokyo is getting to host the Olympics for 2020, and we can’t wait for the games.
\nNeedless to say, when it comes to the Olympic games people are fascinated with the choices made for the logos and mascot of the games. There seems to be endless commentary on whether or not the logo designs are a true reflection of the host country, and whether the mascots are cute characters. Today, we’re bringing you the latest Olympics logos as well as logos from Olympics past and present. We hope you enjoy, and that you’ll let us know your favorites in the comments below.<\/p>\n

<\/span>Olympics Logo 2020<\/span><\/h2>\n

Once a city has been selected as a candidate to host the Olympic Games, they are tasked with a variety of projects, presentations, and other work to show off why their city is best to host the games. Part of that is coming up with a logo design for the games. The candidates for the 2020 Olympics <\/a>were Istanbul, Tokyo, and Madrid – with Tokyo ultimately winning the bid. Each of these cities devised a logo unique to their area and country, the logo must include the traditional Olympic rings as well as the city’s name and the year of the games, along with the words “Candidate City”. Check out the submitted logo designs below.<\/p>\n

<\/span>Tokyo 2020 Olympics Logo<\/span><\/h3>\n

The official Tokyo Candidate City<\/a> website features everything you would need to know about the country’s plan for the Olympic games. It’s no wonder why the city was chosen to host the games. In Japan, there was a nationwide competition for the logo design, and the winning design is featured below.<\/p>\n

\"tokyologo\"<\/a><\/p>\n

The logo design<\/a> features the same colors we seen in the Olympic rings along with the addition of purple, meant to symbolize the prosperous Edo period in Japanese history.<\/p>\n

<\/span>Madrid 2020 Olympics Logo<\/span><\/h3>\n

Madrid’s logo design entry for the 2020 Olympic Games was apparently met with controversy. Apparently<\/a>, many did not like the actual logo, and felt the design was confusing.<\/p>\n

\"madridlogo\"<\/a><\/p>\n

It’s another very colorful and bright logo, and the five pillars at the top are meant to signify a famous monument in Madrid, along with the letter “M” and the number “20” to signify the games in Madrid 2020.<\/p>\n

<\/span>Istanbul 2020 Olympics Logo<\/span><\/h3>\n

Istanbul, lost the bid<\/a> for the 2020 Olympic Games by a vote of 60-36, took a different approach to their logo design and chose to only incorporate two colors as opposed to all of the colors depicted in the Olympic rings.<\/p>\n

\"istanbullogo\"<\/a><\/p>\n

<\/span>Promotional Video for the 2020 Olympics Games<\/span><\/h2>\n

As part of their presentation to the IOC, the candidate cities are tasked with coming up with a promo video that shows just how awesome their city is. This year, Tokyo, Madrid, and Istanbul came up with some pretty amazing videos, each with a completely different personality and flair to them. You can watch all three in the video below:
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