You probably hear the term branding being tossed around a lot. But, what exactly does it mean? This chapter includes insider advice for developing strong branding elements.
Select brand-appropriate color schemes and fonts that help convey your message. Certain hues carry powerful associations that send certain signals to your users. Learn essential color tricks from top designers.
Struggling to come up with a name for your new product or service? Learn how to brainstorm potential name ideas and choose well with these actionable tips.
Leave a lasting impression with impactful letterhead, brochures and business cards. This chapter features dozens of tips to cut down design time and share your story with compelling stationery.
One of the most interesting projects that a graphic designer can take on is designing a logo. This chapter helps you understand the difference (and relationship) between a brand, an identity and a logo.
Ready to go live? Differentiate your brand from competitors with a unique personality. Learn how to incorporate a genuine voice and turn your online presence around in no time.
Laura BuscheBrand Content Strategist at Creative Market
Branding is not just about fancy graphics on your landing page. A strong brand, or lack thereof, could make or break you. In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter. What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow? If building a disruptive, dynamic brand is not in your plans, neither is profit.
From naming your brand identity, to selecting a color palette, the Beginner's Guide to Branding is an easy-to-follow, comprehensive tool, designed to help you cultivate consistent and timeless branding - a highly recommended read.
An exceptionally useful piece for not only designers who start their journey in the field, but also an excellent must have reference guide for those with years of experience.
