Brand Strategy & Direction Template

This is a professional research and creative direction template for projects at any level. Packed full of ready-to-use content, mockups, and a timeline with pre-filled project info, this template will help simplify your creative process and allow you to start charging for strategy work today! The Adobe Illustrator and InDesign files are compatible with Adobe Illustrator and InDesign 2021, if you’re using Adobe Creative Cloud please check for available updates.

What’s included:

• 23 professionally designed pages in RGB sized at 1920x1080px
• 7 fully customisable sections including: Brand Research, Competitor Analysis, Research Findings, Creative Direction, Timeline and Milestones, Next Steps, and Contact
• Easy to follow brand research pages including brand background, target audience, and pain-points and brand archetypes
• Actionable next steps and timings make communicating with your client simple and easy
• Paragraph styles and colour swatches in the InDesign and Illustrator files
• Preview PDF
• Terms and Conditions

How to use:

Simply drop in and mask your images in Adobe Illustrator (instructions included in template), insert images into image frames in Adobe InDesign. Please note there are some very minor stylist differences between each file type due to the nature of each application. Images are not included but can be sourced from unsplash.com under the creative commons licensing.

Fonts:

This document uses the Google Fonts Montserrat and Lexend Exa which are provided in the download files. Please install the fonts before opening using the provided files or through the Google Fonts online Library.

Terms of Use:

For commercial use (please see the terms and conditions for more information). No returns, refunds, or exchanges are accepted, but please contact me if you have any issues with the digital product at hannah@hannahbacondesign.co.