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Minimal Brand Design Kit ~ Araminta

Nothing can replace working with a brand designer and crafting a truly unique brand identity for your growing business. However when you’re just starting out, when you’re juuuust taking that leap of faith of turning your magic into a business, you might choose to do everything yourself.

For whatever reason — from not having a clear business idea (or even a name), to having no budget, to being eager to start your business today — you might decide to design your logo and brand elements yourself.

But you don't have to do it from scratch and you don't have to do it all by yourself. This is why I created the Brand Design Kits: I wanted to help creative women start their side hustle, blog, Etsy shop, and online business RIGHT NOW, so they can put their gifts to good use, figure out what works for them, and gain the confidence to turn their genius ideas into tiny creative empires.

Introducing the Minimal Brand Design Kit ~ Araminta – a collection of logos and design elements that’ll give you all the tools you need to design a cohesive and beautiful brand.


  • There are 21 designs to choose from and each will give you everything you need to create a full brand design for your business or blog.
  • You get a primary logo and an alternative logo to choose from, a wordmark for one-line spaces, a submark to use as a stamp on paper or on your website, a favicon, an icon to use as space holder, a Pinterest button, and a signature pattern to brand stock photography or for the back side of your business cards. These are just examples — with so many elements you can design your visual identity however you like.
  • All 21 brand designs are fully editable in Adobe Illustrator.
  • The color palettes included in this kit are just a handy suggestion. You can change the colors of each element, including the patterns to match your brand vision perfectly.
  • The bonus templates are great if you don’t know what size your images should be. As soon as you know you can resize them to fit your needs.
  • All fonts were free for personal and commercial use at the time this kit was released. They are NOT included in the kit, but there is a PDF with all the download links inside.
  • You get free updates forever (such as more logos, templates, colors, patterns, etc).

What's included in the Kit?

  • 21 brand designs (AI, PDF)
  • 21 color swatches (AI)
  • Pattern file containing all 21 patterns (AI)
  • Fonts Download PDF
  • Get Started PDF
  • Bonuses

Each brand design contains:

  • main logo
  • alternative logo
  • wordmark
  • submark
  • favicon
  • icon
  • Pin It button
  • signature pattern
  • color palette


  • brand style guide template (AI)
  • 5 brand templates (AI)

Required Software: Adobe Illustrator CS4+

Is this Kit right for me? Good question! This Kit is not for everybody. I made it with a girl solopreneur in mind, who is just starting her business journey. Here's an honest answer:

Yes, if...

  • you want a beautiful and simple brand.
  • you are eager to launch your business right now.
  • you want to start small, test your product and services and see if entrepreneurship is the right path for you.
  • you want to brand your side hustle and grow it into a full-fledged business at your own pace.
  • you want to test designs and change them quickly, if and when needed.
  • you are ready to use Illustrator and take control of the visual side of your business.

Not really, if...

  • you want to hire a designer right away so you don't have to deal with any of the design tasks yourself.
  • you prefer to delegate the design tasks and focus instead on what you do best.
  • you don't feel ready to use Adobe Illustrator just yet.
  • you don't have a business or blog and you don't intend to start one anytime soon.

About the Araminta and the Seven Branding Sisters

One of seven sisters, Araminta is the Gentle Warrior. The urban jungle is her playground. There she finds infinite possibilities to meet new people, discover the world and live a rich, full life. Learn more about the Araminta sister here:

Need Help?

“Help will always be given at Hogwarts to those who ask for it.” J.K. Rowling

At Mindful Pixels, too. In your Kit, you'll find a link to a page full of answers to your top questions. If you can't find what you're looking for, use the contact form there or send me a message here. I'm always happy to help.

Need more branding tips? Join the Pixies and get access to free Pixie Resource Library here:

Happy launching and may the creative force be with you!



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